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SOCIAL BUSINESS COLLABORATION,[object Object],Social Business Collaboration Framework,[object Object],Don Springer,[object Object],CEO,[object Object],don@collectiveintellect.com,[object Object],303.881.7606,[object Object],December  2010,[object Object],Proprietary and confidential. Not to be used or reproduced without the consent of Collective Intellect, Inc.,[object Object]
Proprietary and confidential. Not to be used or distributed without the consent of Collective Intellect, Inc.,[object Object],SOCIAL BUSINESS COLLABORATION,[object Object],Three areas of focus for a Successful Social Business Collaboration Effort ,[object Object],Create a Framework,[object Object],Choose an approach – services or systems,[object Object],Maintain and measure your social business engagements,[object Object]
Proprietary and confidential. Not to be used or distributed without the consent of Collective Intellect, Inc.,[object Object],SOCIAL BUSINESS COLLABORATION,[object Object],Social Business Collaboration - Framework  Integration of text analytics (posts by tracked profiles) and metrics (category specific intentions/interests) into a Social Business System to support continuous measurement & action,[object Object],Social,[object Object],Business ,[object Object],System,[object Object],Text ,[object Object],Analytics,[object Object],Value-Based Approach:,[object Object],[object Object]
  Close them- achieve ROI,[object Object]
What social media platform(s) they are using
What their intentions are regarding products or solutions
What product or solution category are your customers most engaged with
What features and functions are your customers most passionate about
At what stage are they in the marketing funnel
Their lifecycle value,[object Object]
Proprietary and confidential. Not to be used or distributed without the consent of Collective Intellect, Inc.,[object Object],SOCIAL BUSINESS COLLABORATION,[object Object],Two Primary Components of Social Business Collaboration,[object Object],Once you have both  your,[object Object],Text analytics and Social Business Systems in place, the next step is architecting your Social Business Collaboration System:,[object Object],[object Object]
A blended-servicesapproach  ,[object Object]
Creative
 Execution
Systems Integration1) Systems Approach Integrated,[object Object],Listening Platform,[object Object],Data Management (Customer CRM DB, Central Transaction Repository),[object Object],Engagement (Managed Process Workflow),[object Object],Measurement (Business Intelligence Dashboards),[object Object],Proprietary and confidential. Not to be used or distributed without the consent of Collective Intellect, Inc.,[object Object]

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Social Business Framwork

Notas do Editor

  1. Score card mentality – track your ability, real-time course correctionsAutomatesReal-timeAnalysisActionable insights
  2. What was said or doneThis comes from the “customer” in the image but in the whitepaper we explain that this doesn’t have to come from the customer it can pretty much come from anyone.  This piece should be pretty self explanatory.Where it was saidWe’re talking about the specific channel here, was it on a blog, in person, via email, etc.  It’s important to know where “it” was said so that you will know how and where to respond.IntentCrucial yet difficult to understand.  Essentially this deals with trying to figure out why the person said what they said, this will never be perfect as it deals with emotions.What I knowThis is the data/information piece that asks the organization “what do you know about your customer?”  It’s verified factual data that should not be up to interpretation.  This also includes social data.Once you have all these pieces in place or at least have an understanding about them then you can move onto the next piece.Business rulesThe rules essentially govern what the response is going to look like.  Every organization will have its own set of business rules that will govern what the next steps should look like.ActionFinally we are left with “action,” as in, now what?  Now that you have all of this information and you have gone through your business rules what do you do (or not do)?  This can be broken down into two areas, internal or external (and oftentimes both).Again, we tried to keep this simple as possible and hopefully it makes sense.
  3. Score card mentality – track your ability, real-time course correctionsAutomatesReal-timeAnalysisActionable insights
  4. Score card mentality – track your ability, real-time course correctionsAutomatesReal-timeAnalysisActionable insights
  5. Score card mentality – track your ability, real-time course correctionsAutomatesReal-timeAnalysisActionable insights
  6. AutomatesReal-timeAnalysisActionable insights
  7. Score card mentality – track your ability, real-time course correctionsAutomatesReal-timeAnalysisActionable insights
  8. AutomatesReal-timeAnalysisActionable insights
  9. Score card mentality – track your ability, real-time course correctionsAutomatesReal-timeAnalysisActionable insights