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Adidas History Management
- 1. COLLECTIVE IMAGINATION 2013 ADIDAS HISTORY MANAGEMENT 11th April 2013 Susen Friedrich Claire Afford
- 2. 1. History of adidas 2. adidas History Management 3. Services HISTORY IS ALL IN
- 3. HISTORY OF ADIDAS History Management 3
- 4. History Management 4
- 5. HISTORY OF ADIDAS ADIDAS TODAY History Management 5
- 6. 1. History of adidas 2. adidas History Management 3. Services HISTORY IS ALL IN
- 7. ADIDAS HISTORY MANAGEMENT History Management 7
- 8. ADIDAS HISTORY MANAGEMENT The sport shoe museum (1979-1994) History Management 8
- 9. ADIDAS HISTORY MANAGEMENT the first archive (1998-2012) History Management 9
- 10. ADIDAS HISTORY MANAGEMENT The new archive (since 2012) • 266 m² • 2,8k linear meters • 18 C° • 55% humidity History Management 10
- 11. HISTORY MANAGEMENT TODAY We have over 85,000 objects: • Apparel • Catalogues • Documents • Footwear • Hardware • Images • Literature • Videos • Websites History Management 11
- 12. 1. History of adidas 2. adidas History Management 3. Services HISTORY IS ALL IN
- 13. SERVICES Catalogue Objects Research Walk of Fame Requests Communication Handle Loan Requests archiveSearch adidasArchive History Management 13
- 14. SERVICES REQUEST TOOL (SINCE JULY 2012) History Management 14
- 15. SERVICES REQUEST TOOL (SINCE JULY 2012) • Support process • Saves questions and answers • Saves connected objects • Possibility to analyse • Answer via report History Management 15
- 16. SERVICES Catalogue Objects Research Walk of Fame Requests Communication Handle Loan Requests archiveSearch adidasArchive History Management 16
- 17. SERVICES LOAN REQUESTS • Loan module used since 2010 • More than 30 loan requests per year • External and internal exhibitions worldwide • Loan agreement History Management 17
- 18. SERVICES Catalogue Objects Research Walk of Fame Answer Requests Communication Handle Loan Requests archiveSearch adidasArchive History Management 18
- 19. SERVICES WALK OF FAME (SINCE APRIL 2012) History Management 19
- 20. SERVICES COMMUNICATION • History channel • Facebook • Twitter • Magazines • Sneaker blogs History Management 20
- 21. SERVICES Catalogue Objects Research Walk of Fame Answer Requests Communication Handle Loan Requests archiveSearch adidasArchive History Management 21
- 22. SERVICES ADIDASARCHIVE (FEBRUARY 2013) www.adidas-archive.org History Management 22
- 23. TMS IS ALL IN HISTORY.MANAGEMENT@ADIDAS.COM
Notas do Editor
- Tinylittletown150k northofMunichShow Berlin Headquarters adidas
- Adi dassler‘sresearchcollection in the 1920s was thestartofthearchivethatbecamehistorymanagement.Adi collected a vastarrayofshoes, some innovative andsomethatdidntwork out. He would send designersandtechnicianstohiscollectionforinspirationandtoseeiftheycouldsolveoldproblemswithnewtechnology.Adi showing guests his collection (passionate about his company).
- Opening of sport shoe musuem (KätheDassler, 1979) and peak into exhibition.
- KarlHeinz Lang, who worked with Adi, went looking for an old shoe in the adidas HQ. In a basement under the it department he found not just the shoe but adi’s whole collection. He moved it to Scheinfeld and built the first archive.
- The historymanagementteambegan in 2008. Ithasnowgrownto 20 employees.The firstjobswereto bring structuretothecollectionandstarttocatalogue. Structurecollection, starttocatalogue …figues/ graphOur vast and rich collection forms our heritage. We are using this heritage for the benefit of our brand.Our collection consists of over 85.000 objects and is made up of the following categories. Archive move 2012 (video)
- How TMS supportsourwork
- Weanswerinternalandexternalrequestsabout adidas productsand adidas‘ history. Itcanbedownloadedfromour History Channel (see link list)
- How TMS supportsourwork
- Started in 2012 to save all requestsDifferent opportunities:Save answersOneprocess – no double work- Preparationfor FAQOverview Interesst
- How TMS supportsourwork
- Ourbrandexhibition, WalkofFame, opened in April 2012…
- Weanswerinternalandexternalrequestsabout adidas productsand adidas‘ history. Itcanbedownloadedfromour History Channel (see link list)
- How TMS supportsourwork
- The adiadsArchive was launched in February 2013 (accessiblefromexternal).