Program Briefing

1. Collaborative Solutions Mobile Government Program Briefing Thursday 17 November 2011

3. Barry Buffier Deputy Director General Industry, Innovation & Investment Welcome Address

5. Mobile Concierge Consortia “ 11 projects: 400 jobs, $170m revenue, $90m exports over the next three years"

6. Mobile Government @ NSW Trade & Investment Primary Industries, Food & Water Department of Primary Industries : Agriculture NSW, Fisheries NSW, Biosecurity NSW, Catchment Management Authorities, NSW Office of Water, NSW Food Authority, Forests NSW, Crown Lands, Game Council, Rural Assistance Authority, Marine Parks Authority, Livestock Health & Pests Authority, Lake Illawarra Authority, Office of Hawkesbury Nepean, Sydney Catchment Authority Mineral Resources & Energy Department of Primary Industries : Mineral & Resources, National Policy & Sustainability, Mine Safety Performance, Office of Biofuels Trade, Business & Investment Trade & Investment : Investment Attraction, International, Innovation, Exporting, Small Business & Regional Development Tourism, Major Events, Hospitality, Racing & Arts Arts NSW, Screen NSW, Office of Liquor, Gaming and Racing, Art Gallery of NSW, Australian Museum, Powerhouse Museum, State Library of NSW, Sydney Opera House and Destination NSW Finance, Strategy & Operations Corporate Communications, Ministerial Liaison, Corporate Operations, Corporate Counsel, People Learning & Culture

7. Collaborative Solutions Mobile Government Program Details Robin Phua, Program Manager

16. Department Overview: Industry, Innovation, & Investment Barry Buffier, Deputy Director General

19. Industry, Innovation & Investment Investment & Export Services Small Business and Regional Development Innovation & Industry Policy Office of Liquor, Gaming & Racing Arts NSW, Screen NSW Sydney Opera House, NSW State Library Art Gallery NSW, Australian Museum Museum of Applied Arts & Sciences (Powerhouse)

20. Industry, Innovation & Investment Investment & Export Services Small Business and Regional Development Innovation & Industry Policy Office of Liquor, Gaming & Racing Arts NSW, Screen NSW Sydney Opera House, NSW State Library Art Gallery NSW, Australian Museum Museum of Applied Arts & Sciences (Powerhouse)

21. Industry, Innovation & Investment Investment & Export Services Small Business and Regional Development Innovation & Industry Policy Office of Liquor, Gaming & Racing Arts NSW, Screen NSW Sydney Opera House, NSW State Library Art Gallery NSW, Australian Museum Museum of Applied Arts & Sciences (Powerhouse)

22. Department Overview: Primary Industries, Food & Water Nicholas Roberts, CEO Forests NSW

26. EDD cont.,

27. EDD cont.,

28. EDD cont.,

36. Department Overview: Mineral Resources & Energy Brad Mullard, Executive Director Mineral Resources & Energy

43. Director-General Presentation April 2008 NEW SOUTH WALES NEW EXPLORATION OPPORTUNITIES Broken Hill Lachlan Orogen New England Orogen Cadia Northparkes Cowal NSW - 20 000 mineral deposits Lachlan Orogen – 7 500 mineral deposits

46. Department Overview: Tourism, Major Events, & Hospitality Diana Kahui, Director, Marketing & Communications Destination NSW

47. Destination NSW An introduction November 17, 2011 Diana Kahui – A/Director Marketing & Communications

51. Digital Distribution * Source: Experian Hitwise Top 100 Travel Websites in Australia by monthly visits 26 million+ page views per annum 3:1 Visit to Lead ratio No. 1 State Tourism website in Australia 47 th Largest Travel Website in Australia* 100K+ keywords $1m invested In Search Engine Marketing 180,000+ Social Media Reach 7 million visits 2.2 million leads ATDW 8,500+ Tourism Products 1,000+ Events

52. DNSW Digital Universe* ATDW (8,500 tourism products) Events (1,061 events) Sydney.com& Visitnsw.com 7million visits; 2.2 million leads NSWEvents.com Eventssydney.com Vivisydney.com 740K visits & 91K leads Sydney & NSW Facebook 90K+ Fans Sydney & NSW Twitter 16K+ Followers Sydney YouTube 76K+ Views Sydney iPhone & iPad 20K+ Downloads Escapes 132K+ Subscribers Holiday Planners 15K+ dloads/mth Events Facebook 2K+ Fans Vivid Facebook 9K+ Fans Vivid Twitter 3K+ Fans Events Twitter 2K+ Fans * Statistics to year end June 30, 2011

54. Department Overview: Finance, Strategy & Operations David Kennedy CIO/CTO

55. If we can’t measure the value – measure what drives it BPO Improved reliability Lower IT operating costs: license costs Upgrade costs Support costs Fewer systems Less complex interfaces Easier to secure/ Better compliance Workflow/ Productivity Rationalize Data Sources Active Retirement Plans IT Offshoring Re-use of systems and designs Re-use of code Common system designs Common integration infrastructure Simpler integration System consolidation Lower development costs Blueprint, Roadmap Align investments with strategy Align/ combine projects Flexibility/ Speed to change Overall system better designed New business capabilities Lower cost to deploy in smaller sites Eliminate duplicate projects Invest ($ and people) in highest value projects Fewer project recycles Improved data quality and access Optimize business Also influences items above Future IT needs better understood Effective tech. research & deployment LEGEND: Business value added IT efficiencies More efficient IT operating and development spend More effective IT investment management Value drivers

56. Collaboration, Mobility & Cloud

57. Collaboration , Mobility & Cloud

58. Collaboration, Mobility & Cloud At home… At work… And anywhere in between

59. Collaboration, Mobility & Cloud

60. Where to from here?

61. PCs Laptops Internet Mobile Phones Wireless Social Networking Tablets/Slates Smart Phones Cloud f

62. My PC  Work from home PC  Bring your own PC  Use a DTIRIS PC My devices  Smartphones  Slates & tablets My apps  In-House apps  Outsourced apps  Cloud apps

63. Collaboration, Mobility & Cloud

64. Mobile Concierge Recipient: Jamie Conyngham, CEO & Co-Founder Tapit Media

66. Our ICT solution

71. The pitching / network event

73. Nokia - were speaking, this lead to our first consortia contact Approach big organisations

74. Applying for the grant

77. Shortlist presentations

80. Lessons learned & challenges

81. Not just about the cash Contacts Credibility Like a commercial alliance The leading company has to keep momentum Fair bit of paperwork

82. Results

87. Future Plans

88. Before Xmas over 500 small retailers 80% of all OOH in Australia 80% of OOH in Singapore 1 large retailer 1 large video games publisher 1 large OEM one of Australia’s key tourist destinations

89. Thank You [email_address] +61 438 002 495 www.tapit.com.au

90. Mobile Concierge Recipient: Peter Diggins, Principal Consultant Object Consulting

92. Thank You! www.business.nsw.gov.au/collaborativesolutions Robin Phua 9338-6706 [email_address] Valerie Allerton 9338-6943 [email_address]