GDG Cloud Southlake 32: Kyle Hettinger: Demystifying the Dark Web
ESPN on AppAction Case Study
1. ESPN CASE STUDY
7 WEEK INSTAGRAM GROWTH USING APPACTION SHARE
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2. Summary
We are on a mission to help people grow their Instagram
presence. Over a 7 week period, using AppAction Share,
ESPN nearly doubled their total likes and comments for
the entire account, and grew their reach by 43%.
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3. Account Totals + 7 week Growth
480K
Followers
+43% 10.1M
Total Likes
+91% 156K
Total Comments
+98%
6,983
Average Likes
per post
+21%84
Average Comments
per post
+34%2.2k
Total Posts
+39%
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4. AppAction Deep Links
590 deep links posted to Twitter, Facebook
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872K likes31K comments 45K followers
40% of total growth 18% of total growth 31% of total growth
5. Our favorite post
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“RIP, Jeremy Lin’s mohawk.
You will be missed.”
6. How AppAction Share works
1. You post on Instagram
2. AppAction creates deep links for the post
3. AppAction automatically shares deep links to Facebook, Twitter
4. Clicks on the deep links open inside the Instagram app
5. Clicks become likes, comments and new followers
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