When does it make sense to produce live video broadcast to the web, versus record the show and post later? And if you decide to do live video, what are the options, from “do it yourself” to hiring professionals.

1. Is it Live or is it
Taped?!?!
Prepared by Colin Christianson from
Tenacious Ventures

2. Colin Christianson
Founder & CEO
Tenacious Ventures
What We Do:
• Digital Media Production
(Live Streaming and Post
Production)
• Social Media Strategy,
Engagement and Trainings
• Online Analytic Monitoring
and Reporting

3. Colin Christianson
Founder & CEO
Tenacious Ventures

4. What’s Being Covered
• When to go live vs. taped?
• What are your options for going live?
• How to enhance your campaign or event
when you’re live?
• How can I do something myself on the
cheap?

5. Viewing Trends

6. Going Live

7. Going Live
Pros
• Interactivity
• World Wide Exposure
• Cross geographic divides
• Use social media for real
time interactions
• Breaking news
• Can drastically cut editing
costs
• Real time Views PLUS
Recorded View
Cons
• One take / record
• Less control

8. When to Go Live
• When there is Internet
o Need good internet speed Ideally 1 Mbps
UPLOAD
o Cable, DSL, Wifi, Wi-max, your cell phone
• When you want to be Interactive
• When you want to reach people
in another building / region

9. Types of Occasions for LIVE
• Multiple Camera Cuts
o Conferences
o Any Stage Event
o Concerts
o Internal Business Meetings
o Fashion Shows
o Fundraisers
• Interview Booth / Portable Setup
o Trade shows
o Exhibitions
o Red Carpet Events
o Global Community Events

20. Live Analytics – 12,412 Views

21. Going Taped
Pros
• Control
• Ensure image and
message is what you
want
• Timed announcements
• Have multiple takes /
cuts
Cons
• Less real time
audience
• Little interactivity
during the production
process
• High editing and post
production costs

25. Live Video Streaming Equipment
What you Need:
• Camera /Web Cam
• Audio
• Laptop / Encoder
• Video Streaming Service
/ Software

26. Live Video Streaming Equipment
• Built in Web Camera and Laptop
• USB Solutions
o Web Cam, USB cable and Media Laptop or CPU
• FireWire Solutions
o FireWire Camera, FireWire, Audio Mixer, Microphones and Media
Laptop or CPU
• HDMI Solutions
o HDMI output from Consumer Camera, Matrox or Black Magic card /
box, Laptop / CPU or Livestream broadcaster, Audio Mixer,
Microphones
• HD-SDI and SDI Solutions
o Professional Camera, Black Magic or Matrox box or Video Switcher,
Audio Mixer, Microphones, LCD screen, Media Laptop, External Video
recorder, Video compressor
High Cost
Highly Technical
Low Cost Not Too
Technical

27. Live Video Streaming Software
• Web Streaming Applications
o Built in Browser Web Streaming
• Desktop Applications
o Many Cam
o CamTwist
o Adobe Flash Media Encoder
o Producer Pro (Ustream.tv)
o Wirecast
• Hardware – Software combos
o Tri-Caster
o Black Magic ATEM Switchers & Converters
o Livestream Studio
High Cost
Highly Technical
Low Cost Not Too
Technical

28. • Ustream.tv
• Justin.tv
• Twitch.tv
• Livestream.com
• Ooyala.com
• Streaming Servers
Manual Setup
Live Video Streaming Services

30. Live Video Streaming Web Broadcaster
Can embed the live
video stream player
and social stream
anywhere.
(Facebook and blog
are great places)
Social
Stream of
Twitter and
facebook
updates
Click Go
Live to start
Broadcasting

31. Extending Live Video

32. Extending Live Video – Pre Event
• Online analytics to determine which websites and
individuals to target
• Online engagement program with social properties to get
partners, sponsors, influencers, etc.… involved in getting the
word out to their networks
• Release pre-event video(s) to generate an online Buzz
about the event, sponsors and partners
• Host contests and competitions for event passes and
product giveaways

33. Extending Live Video – During Event

34. Extending Live Video – During Event
• Live video web broadcasts of the event in strategic locations (Stage events)
• Live video interviews of sponsors, celebrities, VIP’s, speakers, guests, attendees or other
important people
• Live photography going to the web to maximize exposure and viewership
• Social media team engaging and interacting with the people at the event and people
watching the event virtually from around the world
• Live blogging to cover what's happening and keep everyone up to date
• Contests around the event to encourage attendees to interact with each other, explore
the event and post content online
• Visual elements around event. This can range from an interactive dashboard that pulls
together all the content, to QR code treasure hunts, to 3D projector mapping, etc...

35. Extending Live Video – Post Event
• Online analytics to determine which websites and individuals
produced the most content, views and had the biggest
impact on the event
• Post - engagement program to get thank our
contributors, sponsors, partners, influencers etc... to keep
them talking about the event while we syndicate the best
content to the main organization's online accounts.
• Post-Videos edited together to highlight the event and each
of it's parts

36. Live Social Analytics

37. Live Social Analytics

38. Live Social Analytics – 113,213 Views

39. Live Social Analytics – 113,213 Views

40. Live Media and Social Media
• Developed a Online Media Strategy to live broadcast, publish
blogs, videos, images, tweets and Facebook updates in real
time before, during and after Imagine Cup in Sydney Australia
• Trained a team of 25 virtually from different countries around the
world including;
Egypt, Africa, France, Germany, Brazil, Mexico, India, USA, Austr
alia, China and more. They were trained on:
o Twitter, Facebook, Video Production, Interviews, Live video
broadcast, Photography, Flickr, YouTube, and more.
• Produced an Online Analytics Report over viewing public and
corporate metrics around content
creation, viewership, subscriber gains, influencers, nations
interacting and creating content
• Live Broadcasted all major stage competitions
Microsoft Imagine Cup 2012

41. Tape
Go LIVE + Tape
Tape

42. Colin Christianson
Founder & CEO
Tenacious
Ventures
For further questions or Inquiries feel free to
contact me:
• Email: Colin@TenaciousVentures.com
• Twitter: @ColinAC
• Website: http://TenaciousVentures.com