13. The New Web Experience Trilogy Personalized Unique results Location based Historical (behavior) Socialized Shareable Easy to consume Mobilized Location based App Experience
14. Study the 1% Who should we watch? Study the best Ignore the stunned, unhealthy, immature
69. ColderICE.com Email: John@ColderICE.com Twitter: @ColderICE Facebook.com/ColderICELinkedin/in/ColderICE The Atlanta eBiz Group eCommerceMeetup.com John Lawson CEO 3rd Power Outlet Founder ColderICE.com
Notas do Editor
Who is the audience Keep them “in the know”Spark conversationThe 7 Stages and logical touch points along this customer referral life cycle look something like this.Know - Your ads, article, and referred leadsLike - Your web site, reception, and email newsletterTrust - Your marketing kit, white papers, and sales presentationsTrial - Webinars, evaluations, and nurturing activitiesCore - Fulfillment, new customer kit, delivery, and financial arrangementsRepeat - Post customer survey, cross sell presentations, and quarterly eventsRefer - Results reviews, partner introductions, peer 2 peer webinars, and community building