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John Lawson ColderICE.com
WARNING: This next presentation is rated PG
Who are you dude?
What I want When I want it The way I want to buy it
P.P.C. Created eCommerce
The world of eCommerce is enormous!
That’s Me
Can You Handle The Truth? Explore new ideas Discover opportunities Investigate facts Prepare for some discomfort One dude’s story
The Web Walls
Interactive Evolution
The New Web Experience Trilogy Personalized Unique results Location based Historical (behavior) Socialized Shareable Easy to consume Mobilized Location based App Experience
Study the 1% Who should we watch? Study the best Ignore the stunned, unhealthy, immature
The Dell PC $6.5 Million Twitter Case Study
 Sold $6.5 million   On Twitter  Worldwide Audience  WOW!
Numbers are in Millions so this is $52,000,000,000 Billion with a B - in Net Revenue
Pie Chart of Social Media’sContribution to Gross Profits
Pie Chart of Social Media’sContribution to Gross Profits
Perspective is Always Important
For every $10,000.00 in Dell revenue Only $1.00 comes from the social media of Twitter Excuse me?
The media coverage was PRICELESS!
Time to grow up Competition Technology Industry Economy
The System at 30,000 ft. Meet Lead Needs Achieve To Maximize
Goals Conversion Order Size SEO (Best Match) Efficiency Branding
Content Editorial (Descriptions) UGC – User Generated Content Product Data Branding
Infrastructure Storage Management Collaboration Syndication Localization
Operations Scalability Flexibility Extensibility
Results Revenue (R.O.I) Globalization Cost - Efficiency Product Data Leverage
Tie Technology to Simplicity Simplify  Automate Duplicate
[object Object]
No response, no ROI,[object Object]
Proposed by Abraham Maslow in 1943
Theory of Human Motivation,[object Object]
Stop lusting for the top position
The more clicks the better ,[object Object]
Stop keyword stuffing
Target to improve quality scoring
NEVER Blackhat SEO,[object Object]
Social Espionage? I know what you are doing as you do it
Social Intelligence
Communication Cycle Keep them “in the know” Who  are you talking too? Spark a Conversation
K.I.S.S.Keep It Simple and Spectacular
Let’s FOCUS on some tools
CustomerAnalytics The more you know the more you sell
Plug in from rapportive.com
TubeMogal a single point for deploying uploads to the top video and social networking sites
Plug in from rapportive.com
Slideshare
Blogging is SEO Google loves blogs High ranking Quick indexing (Caffeine)
http://www.youtube.com/watch?v=dP0Oe82t66k
1 2 3
YouTube is your microsite Group playlist by theme Add tool tips Link to internal pages Make public Continue to create
The Whole World IS Talking Shouldn’t I At LEAST Listen?
Satisfaction
Use this page for all of your main slides. All Roads Lead to… …Your Web Store

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Tips for Internet Marketers for an eCommerce Professional

Notas do Editor

  1. Who is the audience Keep them “in the know”Spark conversationThe 7 Stages and logical touch points along this customer referral life cycle look something like this.Know - Your ads, article, and referred leadsLike - Your web site, reception, and email newsletterTrust - Your marketing kit, white papers, and sales presentationsTrial - Webinars, evaluations, and nurturing activitiesCore - Fulfillment, new customer kit, delivery, and financial arrangementsRepeat - Post customer survey, cross sell presentations, and quarterly eventsRefer - Results reviews, partner introductions, peer 2 peer webinars, and community building
  2. Photo by Domenica
  3. Photo by Eole