Small business benefits of search engine optimization.

1. Internet Marketing That Works™

2. Internet Marketing
Solutions
Internet Marketing That Works™
COGO - leading provider of internet marketing expertise
Headquartered in Herndon, VA
Expert online marketing strategy
Clients in b2b, b2c, non-profit
Full-service internet marketing consulting
25+ years in marketing, management, business development

3. Internet Marketing
Solutions
Internet Marketing That Works™
What is SEO?
Using techniques that help your website rank higher in the organic/
natural search results.
This helps more people who are looking for your product or service find
you.
Source: Hubspot

4. Internet Marketing
Solutions
Internet Marketing That Works™
Why is SEO Important?
Majority of B2B Buyers use the Search Engines to
Research Purchasing Decisions
Source: Hubspot, Search Engine Watch

5. Internet Marketing
Solutions
Internet Marketing That Works™
Why is SEO Important?
88% of consumers use the search engines to research a purchase
Over 21 billion search queries in the US, June 2009
Source: Comscore, Jupiter Research

6. Internet Marketing
Solutions
Internet Marketing That Works™
Why is SEO Important?
US Online Advertising Spending, 2007 - 2013
Source: Comscore, Jupiter Research

7. Internet Marketing
Solutions
Internet Marketing That Works™
Why is SEO Important?
Free
More Traffic
Discerning Buyer
Longer Lasting
Source: Marketing Sherpa

8. Internet Marketing
Solutions
Internet Marketing That Works™
Paid
Organic

9. Internet Marketing
Solutions
Internet Marketing That Works™
On-page SEO
Keyword Research using Google Adwords, Wordstream
Choose most popular keyword terms - Google Trends
Develop content around keywords
Analyze competition - where do the rank?
Optimize each page
๏unique
URLs
๏meta
informa1on
๏alt
tags
for
images
๏keyword
density
in
copy
Submit site to search engines - Google, Yahoo, Bing, AOL, Ask

10. Internet Marketing
Solutions
Internet Marketing That Works™
Off-page SEO
Build links using business directories - Google Business, Yahoo, Yelp
Build pages on Amazon & ebay if B2C - will show up quickly
Build a branded Social Media presence
Launch an eNewsletter
Start a blog
Send out press releases
Put as much out there as possible - search engines index:
Web
-­‐
Blogs
-­‐
LinkedIn
-­‐
Facebook
Fan
pgs.
-­‐
Press
Releases
-­‐
NewsleCers
-­‐
Photos
Include a CALL-TO-ACTION on everything - increases engagement & sales

11. Internet Marketing
Solutions
Internet Marketing That Works™
Paid
Organic

12. Internet Marketing
Solutions
Internet Marketing That Works™

13. Internet Marketing
Solutions
Internet Marketing That Works™
What and How To Measure Results - Define Goals
Create some goals from which you can
measure your campaign’s results
Some possible goals could include:
• Communicate with customers, employees
• Drive Awareness
• Sell Products
• Launch a new product
• Influence public opinion
• Cause Marketing
• Promote an event

14. Internet Marketing
Solutions
Internet Marketing That Works™
What and How To Measure Results - Activity
Measuring activity allows you to measure:
•Visitor traffic
•Returning visitors
•Video views
•Time spent on your site
•Number of program registrants
•Revenue received
•Demographic data
•Facebook fans
•Twitter followers
Google analytics
Compete also provides free relevant data
Measure search rankings - social media powerful driver

15. Internet Marketing
Solutions
Internet Marketing That Works™
What and How To Measure Results - Participation
Web & Blog traffic
Are People seeing AND sharing it with others?
• Are they linking to you or sharing your content
• Bookmarking it on delicious or digg?
• Are they tweeting, commenting or blogging about it?
Tools like “Socialmeter” scans the major social websites to
analyze a webpage's social popularity
Add a “Share” badge to all you do!

16. Internet Marketing
Solutions
Internet Marketing That Works™
6 steps you can take now to drive traffic
Basic SEO
• Make sure your listed on Google Local
• Add business to Yahoo Local listings
• Add profile to any industry directories
• Use tools to create keywords
Start and maintain a blog - and post!
Create a social media presence
Create an eNewsletter
Send out press releases - free tools
Write articles - get published

17. Internet Marketing
Solutions
Internet Marketing That Works™
An Integrated Online Presence
Optimized
Website

18. Internet Marketing
Solutions
Internet Marketing That Works™
Resource Guide
twitip.com - twitter tips
share badge - http://tellafriend.socialtwist.com/?fh
lazyfeed - feeds by topic
WPBest.com - wordpress web themes to download
tweetadder - finding followers - great tool!
twello- twitter directory http://www.twello.com
socialoomph.com - automatic direct messages
SWIX.com - dashboard tool to monitor social media traffic
twiiterfeed - feed blog to twitter, fb, etc.
tweetdeck - http://www.tweetdeck.com
hootsuite - http://www.hootsuite.com
slideshare.com - upload presentations
socialMarker - http://www.socialmarker.com
nutshellmail.com - get all social media posts day by email
Ping.FM - http://www.pingfm.com
PRlog.org - press release distribution
freepressrelease.com -press release distribution
1888release.com - press release distribution
ezinearticles.com - article submission
technorati.com - blog diretory
google alerts - anything
google.com/local - add your business!
tubemogul - distribute videos

19. Internet Marketing That Works™
www.cogoresults.com facebook.com/cogoresults
peg@cogoresults.com linkedin.com/pegmcdermott
www.thecogoblog.com @cogomojo
703.885.8406 twitter.com/cogomojo