Presentation on the marketing strategies and sponsorship of the NBA's New York Knicks including revenue streams, stadium and team partnerships, and franchise history
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Investment & Finance of Sporting Events - New York Knicks Franchise Analysis
1.
2.
3. Seating Capacity (Basketball): 19,033
Suites and Club seating available
• All-Inclusive Upscale Dining &
Beverages
• Pre-Game, Halftime and Post-Game
Access
• Limited to 100 of the Gardens most
Elite Season Subscribers
• Dedicated Staff, Concierge Service
• Private VIP Arena Entrance
• In-Seat Food & Beverage Service
• Exclusive Opportunities to Purchase
MSG Sports & Entertainment Tickets
• Invites to Exclusive Team Events
• Dedicated Experience Manager
• All-Inclusive Upscale Dining &
Non-Alcoholic Beverages
• Private Arena Entrance
• Pre-Game & Halftime Access
• Access to the Madison Concourse
• Exclusive Views into the MSG
Network Broadcast Studio
• In-Seat Food & Beverage Service
• Dedicated Experience Manager
• Daily Dining Options inspired by
MSG Signature Collection
• Coca-Cola Freestyle Machine
• Touch the Future of Travel
Interactive Display
4. Undergoing $850 million “Transformation”
10-year, $300 million naming rights to MSG assets w/ Chase
5. SEASON TICKETS
• The same great seat to every
Knicks home game at the Garden
• First Consideration to Purchase
Playoff Seats
• Access to Exclusive Subscriber
Events
• Team Store and Parking Discounts
• Online account management tools
Knicks ticketForwarding – via email
TicketsNow –
Knicks secondary market
6. MARQUEE PARTNER - JPMORGAN CHASE
• multi-platform, multi-venue, multi-media partnership
• new 7th Avenue entrance will become the Chase Square
• feature interactive kiosks, new retail locations and a broadcast area
• two spectacular new Chase Bridges will be suspended above the floor
• The 1879 Club presented by J.P. Morgan
SIGNATURE PARTNER - LEXUS
• Lexus Madison Suite
• custom-built branded vehicle display year-round on the Terrace Level
SIGNATURE PARTNER - ANHEUSER-BUSCH
• Budweiser Fan Deck located in the upper bowl
SIGNATURE PARTNER - THE COCA-COLA COMPANY
• exclusive non-alcoholic beverage partner
• custom-branded concession stands throughout the building
SIGNATURE PARTNER - DELTA AIRLINES
• custom Delta-branded spaces at all of Madison Square Garden’s venues
• Delta SKY360° Club
7. The Club Bar & Grill
Located on the 3rd Floor Terrace
Level, The Club Bar & Grill is open to
all Club Seat holders 2 hours prior to
all Knicks and Rangers games at The
Garden and will remain open for all
ticketed patrons for up to 1 hour
after.
• Hill Country Barbecue Market
• Carnegie Delicatessen
Signature Collection Food Offerings
• Drew Nieporent’s Daily Burger
• Chef Andrew Carmellini’s
Sausage Boss
• Jeremy Marshall’s Aquagrill
opened Lobster Shrimp Roll
• Chef Jean-Georges Vongerichten's
Simply Chicken
8.
9. Player 2012/13
Amare Stoudemire $19,948,799
Carmelo Anthony $19,450,000
Tyson Chandler $13,604,188
Steve Novak $4,054,055
Raymond Felton $4,000,000
Marcus Camby $4,590,338
Jason Kidd $3,090,000
JR Smith $2,806,452
Iman Shumpert $1,680,360
Renaldo Balkman $1,675,000
Kurt Thomas $1,352,181
Rasheed Wallace $1,352,181
Ronnie Brewer $1,069,509
James White $854,389
Pablo Prigioni $473,604
Chris Copeland $473,604
TOTALS: $80,474,660
Unlike Yankee Stadium, Citi Field, the Prudential
Center and the Barclays Center, Madison Square
Garden is being renovated without state or city
subsidies.
Although, Madison Square Garden continues to
benefit from its longtime property tax exemption.
Source:
http://www.nytimes.com/2010/05/06/sports/06garden.html?_r=0
The Knicks are now worth, according to Forbes’
valuations, $780 million, a 19 percent jump from last
year. The Knicks, who increased ticket prices by 49
percent to help pay for Madison Square Garden’s
$850 million renovation, were the NBA’s most
profitable team, with operating income of $75
million, Forbes reports.
Source:
http://aol.sportingnews.com/nba/feed/2012-01/new-york-
knicks/story/lakers-overtake-knicks-as-nbas-most-valuable-
franchise
10. FOOD / MERCH VOUCHERS
• Sell food and merchandise
vouchers before the game
• Leftover voucher cash is
earned revenue
CITY PACKAGE
• Sell tickets in conjunction
with hotel, parking, and
special arena access
WOODSON GOATEEES &
SHUMPERT TOPS
• Mike Woodson-inspired
goatees, Iman Shumpert
high-top wigs in the Knicks
store for silly merchandise
11. Season Conf. Div. W L Pct
2010 11th 3rd 29 53 0.354
2011 6th 2nd 42 40 0.512
2012 7th 2nd 36 30 0.545