Integrating User Experience and Agile - Bermon Painter - Codemotion Rome 2015

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Codemotion Rome 2015 - The web is no longer in it's infancy. We're growing up. The age old model of creating time consuming deliverables just to appease a client is over. Disciplines must now collaborate, reduce waste and learn to be truly agile in order to create high quality products. In this presentation attendees will discover: • a quick review of user experience • methodology tools in the toolbox (Agile, Scrum, Kanban, Lean) • the difference between a deliverable and an artifact • integrating user experience into agile processes • ways to reduce waste and get to market quickly.

Software

INTEGRATING
USER EXPERIENCE
AND AGILE
@BERMONPAINTER / CODEMOTION

1. User experience as a
professional practice

PROFESSIONAL
PRACTICE
STRATEGIC
TACTILE
INFORMATION
ARCHITECTURE
USER
RESEARCH
CONTENT
STRATEGY
GRAPHIC
DESIGN
INTERACTION
DESIGN USABILITY

2. User experience as an
outcome of using a service

Accessible
Valuable
Credible
Usable Findable
Desirable Useful

Working through tradeoﬀs to deliver
optimal solutions.
Build the thing right.
Execution
Strategy and plan.
Build the right thing.
Deﬁnition
DISCOVER PLAN SHIP
ID
EATIO
N
/G
EN
ERATIO
N
D
EFIN
ITIO
N
/REQ
U
IREM
EN
TS
ITERATIVE
D
ESIG
N
IM
PLEM
EN
TATIO
N
Fit &
Market
Product
Strategy
Customer
Empathy
Prototype
Ideation
Experience
Strategy
Sketch /
Whiteboard
Test
Prototypes
Prototype
Solutions
Usability Tests
Development Reﬁne
ITERATE
ITERATE

Execution
PLAN SHIPDevelopment
ITERATE
ITERATE

SCRUM
Can never build the
best experiences
FAILURES OF AGILE

SCRUM
User experience is
ignored by the business
FAILURES OF AGILE

SCRUM
Iterations seem to
never end
FAILURES OF AGILE

SCRUM
No time to experiment
and Improve
FAILURES OF AGILE

SCRUM
Lack of a true end goal
with a viable product
FAILURES OF AGILE

UNDERSTANDING
USER EXPERIENCE
ACTIVITIES

1. Learn about the
business model
BENEFITS OF USER EXPERIENCE

2. Crucial part in helping
deﬁne business strategy
BENEFITS OF USER EXPERIENCE

3. Provides baselines for
business decisions
BENEFITS OF USER EXPERIENCE

4. Helps us understand how
a service can ﬁt into users’
lives in a meaningful way
BENEFITS OF USER EXPERIENCE

5. Validate assumptions with
customers, supporting
development, making
adjustments post-launch.
BENEFITS OF USER EXPERIENCE

APPLYING USER EXPERIENCE
CAN HELP THE BUSINESS
INCREASE REVENUE

APPLYING USER EXPERIENCE
CAN HELP THE BUSINESS
INCREASE SHAREHOLDER VALUE

APPLYING USER EXPERIENCE
CAN HELP THE BUSINESS
DECREASE COSTS

APPLYING USER EXPERIENCE
CAN HELP THE BUSINESS
EXPAND NEW OR
EXISTING BUSINESS

ASSUMPTIONS
PROTOTYPE
MEASURE
& LEARN
VALIDATE
ASSUMPTIONS

DESIGN SPRINT
SPRINT 2
SPRINT 1
SPRINT 3
SPRINT 2
SPRINT 4
SPRINT 3
DEVELOPMENT SPRINT

Accessible
Desirable
Credible
Usable Findable
Valuable Useful

"Agile does not at all require individuals to be generalists, but
individuals are expected to work together as a team."
– Mike Cohn

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