Slides from Francesco Fullone talk @Codemotion Roma 2014

1. Help yourself,
Grow a healthy ecosystem
francesco fullone
ff@ideato.it
@fullo / @grusp

2. ideato
CEO &
Founder
Who am I
president

3. ideato
Who am I
president

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no-profit association
no offices
online meetings
>300 members in
the whole country
promote good
dev practices

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Once upon a time...

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Not
enough
(real)
developers

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Companies don’t train properly their
developers, freelancers don’t find (an excuse)
to learn high level stuff
!
Should we create
something to help the
grown of a better
ecosystem for (php)
developers?

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(an ecosystem building case study)

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* free
* in italian
* “for the community”

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ideato
*
It could work!

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After 5 editions we
declare it a...

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(partial)
#FAILure

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* free => 40% drop-off rate
* not appealing enough for
the (foreign) php-rockstars
* too many beginner talks

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we were
limited by the
budget

15. Learn, Do, Repeat
Conference is for pros

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Not for hobbyist
but for pros!

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No more free
tickets

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* book a better venue
* invite foreign speakers
* have some budget left
for other activities
It’s not free but...
we can

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English is our lingua
franca

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languages evolution
0
25
50
75
100
2003 2004 2006 2007 2008 2009 2010 2011 2012 2013
english italian

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* reached new attendees
* introduced italian speakers
to an international audience
* facilitated international
synergies
It’s not in italian so we...

22. ideato
2003
2004
2006
2007
2008
2009
2010
2011
2012
!
2014
500 tickets sold
300 attendees each day
2013

23. Learn, Do, Repeat
take back italian fellows

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The
“PUG Program”

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Bring some love to the
“other side of the community”
* Cheap (but not free) conferences
in italian as a “gym” to raise new
speakers and developers
* Create connections with local
companies
* Write and translate books in
italian

26. Learn, Do, Repeat
to help ourself we have to help other communities

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Raise the bet
since we works with fronted dev

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Raise the bet
bring some love to the design

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Raise the bet
Better Software
Better managment | Better Software | Better World
er Software
ment | Better Software | Better Worldwe need a good management

30. ideato
Raise the bet
and other 15 conferences...

31. Learn, Do, Repeat
a lean process (?)

32. ideato

33. ideato
14th-17th May
2014 Verona
www.phpday.it
www.jsday.it
5th-6th June
2014 Faenza
www.kerning.it

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Questions?
skype: ffullone
twitter: fullo
email: ff@ideato.it