The document discusses the rise of the API economy and how companies are exposing their services and data through APIs. It notes that mobile connectivity in Italy has increased from 2012 to 2013. It describes how APIs allow companies to build ecosystems by enabling third party developers to build applications and integrations. The document outlines best practices for API deployment, including using standards like OAuth, JSON, and REST. It also discusses the US government's Project Open Data initiative to publish government data in ways that are public, accessible, described, reusable, complete, timely, and managed.

1. Nino Guarnacci | Davide Del Vecchio
Welcome to the API Economy

8. Mobile Connectivity Penetration (Italy)
source thinkwithgoogle.com

9. Mobile Connectivity Penetration (Italy)
2012
2013
source thinkwithgoogle.com

10. Mobile Connectivity Penetration (Italy)
2012
2013
source thinkwithgoogle.com

11. What does it mean for Business?

12. evolutionary change

13. Web2App
transition
Year2Week
evolutionary change

14. Web2App
transition
Year2Week
evolutionary change
Evaluation
Model
Business
Models
redefine the presence

15. Channel
Web2App
transition
bigger pie
Year2Week
Business
Models
Every Business
as a
Digital Business
evolutionary change
Evaluation
Model
&
Markets
redefine the presence

16. Channel
Web2App
transition
bigger pie
&
Markets
Every Business
Year2Week
as a
Digital Business
evolutionary change
Evaluation
Model
Business
Models
Social
redefine the presence
immediate
Enablement
StartupPrototyping
Enterprise-Scale

17. The New Distribution Channel
Company

18. The New Distribution Channel
Employees
Customers
Company

19. The New Distribution Channel
Employees
Customers
Front Offices
Revenue
Reach
Company

20. The New Distribution Channel
Employees
Customers
Front Offices
Web Sites
Revenue
Reach
Company

21. The New Distribution Channel
Employees
Customers
Front Offices
Web Sites
Revenue
Reach
Company
Custom Apps

22. The New Distribution Channel
Employees
Customers
Front Offices
Web Sites
Custom Apps
Revenue
Reach
Company
new
Ch
a
nne
l

23. API-fy for What?
API…. It serves as an interface between different software programs
and facilitates their interaction, similar to the way the user interface
facilitates interaction between humans and computers….

24. API-fy for What?
API…. It serves as an interface between different software programs
and facilitates their interaction, similar to the way the user interface
facilitates interaction between humans and computers….
API Gateway
Identify Assets +
Align Marketing Strategy +
Define & Expose API +
DMZ Gateway
Merketing
Developer
Channel
Developer Portal
API Marketplace and Keys Mng.
Documentation & Support
Business Metrics Monitor
Self Service Registration
+
+
+
+
API TEAM
Inf. Tech.
Asset Management
Dependency Analysis +
APP/API Lifecycle Mng. +
Portfoglio & Use Monitoring +

25. API-fy for What?
API…. It serves as an interface between different software programs
and facilitates their interaction, similar to the way the user interface
facilitates interaction between humans and computers….
API Gateway
Identify Assets +
Align Marketing Strategy +
Define & Expose API +
DMZ Gateway
Developer Portal
Merketing
Developer
Channel
Web2.0 Portals
API Marketplace and Keys Mng.
Documentation & Support
Business Metrics Monitor
Self Service Registration
+
+
+
+
API TEAM
Inf. Tech.
Asset Management
Dependency Analysis +
APP/API Lifecycle Mng. +
Portfoglio & Use Monitoring +

26. API-fy for What?
API…. It serves as an interface between different software programs
and facilitates their interaction, similar to the way the user interface
facilitates interaction between humans and computers….
API Gateway
Identify Assets +
Align Marketing Strategy +
Define & Expose API +
DMZ Gateway
Developer Portal
Merketing
Developer
Channel
Web2.0 Portals
API Marketplace and Keys Mng.
Documentation & Support
Business Metrics Monitor
Self Service Registration
+
+
+
+
API TEAM
Inf. Tech.
Asset Management
Dependency Analysis +
APP/API Lifecycle Mng. +
Portfoglio & Use Monitoring +
Social Networks

27. API-fy for What?
API…. It serves as an interface between different software programs
and facilitates their interaction, similar to the way the user interface
facilitates interaction between humans and computers….
API Gateway
Identify Assets +
Align Marketing Strategy +
Define & Expose API +
DMZ Gateway
Mobile Devices
Developer Portal
Merketing
Developer
Channel
Web2.0 Portals
API Marketplace and Keys Mng.
Documentation & Support
Business Metrics Monitor
Self Service Registration
+
+
+
+
API TEAM
Inf. Tech.
Asset Management
Dependency Analysis +
APP/API Lifecycle Mng. +
Portfoglio & Use Monitoring +
Social Networks

28. API adoption growing fast..

29. API Business adoption chargeback..
source http://www.forbes.com/sites/ciocentral/2012/08/29/welcome-to-the-api-economy/
source @3scale

30. API Business adoption chargeback..
$2.4B
in revenue
through its APIs
13B
5B
transactions
a day
transactions
a day through its
APIs
5B / Day (Oct ‘09)
3B / Day (March ‘09)
1.1B / Day (April ‘11)
1B / Day (Q1 ‘12)
source http://www.forbes.com/sites/ciocentral/2012/08/29/welcome-to-the-api-economy/
source @3scale

31. The Inside World
Reflection
Overturning
Subsidiaries
Interaction
Replacement
Brand New

32. The Inside World
Reflection
Overturning
Subsidiaries
Interaction
Replacement
Brand New

33. The tip of the Iceberg
y!
an
p e
om Sit
C eb
W
COMPANY
SERVICES & DATA

34. The tip of the Iceberg
y!
an
p e
om Sit
C eb
W
Exp
ose
d
API
COMPANY
SERVICES & DATA

35. The tip of the Iceberg
Widgets!
Gadgets
y!
an
p e
om Sit
C eb
W
Exp
ose
d
API
COMPANY
SERVICES & DATA

36. The tip of the Iceberg
Widgets!
Gadgets
y!
an
p e
om Sit
C eb
W
Social!
Network
Exp
ose
d
API
COMPANY
SERVICES & DATA

37. The tip of the Iceberg
Widgets!
Gadgets
y!
an
p e
om Sit
C eb
W
Social!
Network
Exp
ose
d
Mobile!
Apps
API
COMPANY
SERVICES & DATA

38. The tip of the Iceberg
Widgets!
Gadgets
y!
an
p e
om Sit
C eb
W
Social!
Network
Exp
ose
d
Mobile!
Apps
API
COMPANY
SERVICES & DATA
3rd Party!
Apps

39. The tip of the Iceberg
Aims to build
an Ecosystem
Widgets!
Gadgets
y!
an
p e
om Sit
C eb
W
Social!
Network
Exp
ose
d
Mobile!
Apps
API
COMPANY
SERVICES & DATA
3rd Party!
Apps

40. The tip of the Iceberg
Aims to build
an Ecosystem
Reach wide range
of audience!
Widgets!
Gadgets
y!
an
p e
om Sit
C eb
W
Social!
Network
Exp
ose
d
Mobile!
Apps
API
COMPANY
SERVICES & DATA
3rd Party!
Apps

41. The tip of the Iceberg
Aims to build
an Ecosystem
Reach wide range
of audience!
Widgets!
Gadgets
y!
an
p e
om Sit
C eb
W
Social!
Network
Exp
ose
d
Mobile!
Apps
API
COMPANY
SERVICES & DATA
3rd Party!
Apps
Unlock services
from interface!

42. The tip of the Iceberg
Aims to build
an Ecosystem
Reach wide range
of audience!
Widgets!
Gadgets
y!
an
p e
om Sit
C eb
W
Social!
Network
Exp
ose
d
Mobile!
Apps
API
COMPANY
SERVICES & DATA
3rd Party!
Apps
Unlock services
from interface!
Externalize the
Company R&D!

43. The tip of the Iceberg
Aims to build
an Ecosystem
Reach wide range
of audience!
Widgets!
Gadgets
y!
an
p e
om Sit
C eb
W
Social!
Network
Exp
ose
d
Mobile!
Apps
API
COMPANY
SERVICES & DATA
3rd Party!
Apps
Unlock services
from interface!
Externalize the
Company R&D!
Enable MVC cloud
scale integration

44. The tip of the Iceberg
Aims to build
an Ecosystem
Reach wide range
of audience!
Widgets!
Gadgets
y!
an
p e
om Sit
C eb
W
Social!
Network
Exp
ose
d
Mobile!
Apps
API
COMPANY
3rd Party!
Apps
Unlock services
from interface!
Externalize the
Company R&D!
Enable MVC cloud
scale integration
SERVICES & DATA
Unpredictable
Multiplier of Business

45. API Builder
Characteristics
Better Interactions
API >> Websites
Access
Enablem
ent
API
Dev Communities
Reseller Engagement
Community
Strategy
Efficiency
Usage
Build Tech Competencies
Cost Ranges
Enable new services
Encourage 3rd Party tool
$
BM
New Business Models linked
to multiplier factor

46. The Web OS (Tim O’Really)
Location
Activity Streams
Advertising
Identity & Social Graph
Image & Speech
Recognition
Government Data
Payment
Search
Time
Media Access
(Auth,Caching,Analytics)
Storage
Communications (Email, IM, …)
Compute Power
Connectivity

47. API Deployment Requirements
Developer
Partner
Company
Services & Data
API
Mobile Device
Internal
Customer

48. API Deployment Requirements
{ Access Control }
{ Security }
Developer
Partner
Company
Services & Data
{ Scalability }
API
Mobile Device
{ Charging }
Internal
Customer
{ Monitoring }

49. API Deployment Requirements
Need a rock solid API Infrastructure Management:
Cloud or On-Premise?
Developer
Partner
Company
Services & Data
API
Mobile Device
Internal
Customer

50. API Deployment Requirements
Need a rock solid API Infrastructure Management:
Cloud or On-Premise?
Developer
Security &
Access Control
Partner
Company
Services & Data
Monitoring &
Reporting Analysis
Developer Portal
Groups, Forum Wiki
Chargeback &
Billing Services
API
Mobile Device
Internal
Customer

51. API Deployment Requirements
Need a rock solid API Infrastructure Management:
Cloud or On-Premise?
{ OAuth 2.0 }
Developer
Security &
Access Control
Partner
Company
Services & Data
Monitoring &
Reporting Analysis
Developer Portal
Groups, Forum Wiki
Chargeback &
Billing Services
{
API JSON }
Mobile Device
Internal
{ ReST }
Customer

52. API Deployment Requirements
Need a rock solid API Infrastructure Management:
Cloud or On-Premise?
{ OAuth 2.0 }
Developer
Security &
Access Control
Partner
Company
Services & Data
Monitoring &
Reporting Analysis
Developer Portal
Groups, Forum Wiki
Chargeback &
Billing Services
{
API JSON }
Mobile Device
Internal
{ ReST }
Customer

53. API Deployment Requirements
Need a rock solid API Infrastructure Management:
Cloud or On-Premise?
{ OAuth 2.0 }
Developer
Security &
Access Control
Partner
Company
Services & Data
Monitoring &
Reporting Analysis
Developer Portal
Groups, Forum Wiki
Chargeback &
Billing Services
{
API JSON }
Mobile Device
Internal
{ ReST }
Customer

54. ReST vs SOAP
Adoption ReST vs SOAP
ReST
SOAP

55. US Government: Project Open Data
Project Open Data to help agencies adopt the Open Data Policy and
unlock the potential of government data… managing this data as an
asset and making it available, discoverable, and usable….

56. US Government: Project Open Data
Project Open Data to help agencies adopt the Open Data Policy and
unlock the potential of government data… managing this data as an
asset and making it available, discoverable, and usable….
•
Public
•
agencies must adopt a presumption in favor of openness to the extent permitted by law

57. US Government: Project Open Data
Project Open Data to help agencies adopt the Open Data Policy and
unlock the potential of government data… managing this data as an
asset and making it available, discoverable, and usable….
•
•
Public
•
agencies must adopt a presumption in favor of openness to the extent permitted by law
•
data are made available in convenient, modifiable, and open formats that can be retrieved,
downloaded, indexed, and searched
Accesible

58. US Government: Project Open Data
Project Open Data to help agencies adopt the Open Data Policy and
unlock the potential of government data… managing this data as an
asset and making it available, discoverable, and usable….
•
•
Public
•
Described
•
agencies must adopt a presumption in favor of openness to the extent permitted by law
•
data are made available in convenient, modifiable, and open formats that can be retrieved,
downloaded, indexed, and searched
Accesible
•
described fully so that consumers of the data have sufficient information to understand their
strengths, weaknesses, analytical limitations, security requirements, as well as how to process
them

59. US Government: Project Open Data
Project Open Data to help agencies adopt the Open Data Policy and
unlock the potential of government data… managing this data as an
asset and making it available, discoverable, and usable….
•
•
Public
•
Described
•
Reusable
•
agencies must adopt a presumption in favor of openness to the extent permitted by law
•
data are made available in convenient, modifiable, and open formats that can be retrieved,
downloaded, indexed, and searched
Accesible
•
•
described fully so that consumers of the data have sufficient information to understand their
strengths, weaknesses, analytical limitations, security requirements, as well as how to process
them
available under an open license that places no restrictions on their use

60. US Government: Project Open Data
Project Open Data to help agencies adopt the Open Data Policy and
unlock the potential of government data… managing this data as an
asset and making it available, discoverable, and usable….
•
•
Public
•
Described
•
•
Reusable
•
agencies must adopt a presumption in favor of openness to the extent permitted by law
•
data are made available in convenient, modifiable, and open formats that can be retrieved,
downloaded, indexed, and searched
Accesible
•
described fully so that consumers of the data have sufficient information to understand their
strengths, weaknesses, analytical limitations, security requirements, as well as how to process
them
•
available under an open license that places no restrictions on their use
•
published in primary forms with the finest possible level of granularity that is practicable and
permitted by law and other requirements
Complete

61. US Government: Project Open Data
Project Open Data to help agencies adopt the Open Data Policy and
unlock the potential of government data… managing this data as an
asset and making it available, discoverable, and usable….
•
•
Public
•
Described
•
•
Reusable
•
Timely
•
agencies must adopt a presumption in favor of openness to the extent permitted by law
•
data are made available in convenient, modifiable, and open formats that can be retrieved,
downloaded, indexed, and searched
Accesible
•
described fully so that consumers of the data have sufficient information to understand their
strengths, weaknesses, analytical limitations, security requirements, as well as how to process
them
•
available under an open license that places no restrictions on their use
•
published in primary forms with the finest possible level of granularity that is practicable and
permitted by law and other requirements
Complete
•
available as quickly as necessary to preserve the value of the data

62. US Government: Project Open Data
Project Open Data to help agencies adopt the Open Data Policy and
unlock the potential of government data… managing this data as an
asset and making it available, discoverable, and usable….
•
•
Public
•
Described
•
•
Reusable
•
•
Timely
•
agencies must adopt a presumption in favor of openness to the extent permitted by law
•
data are made available in convenient, modifiable, and open formats that can be retrieved,
downloaded, indexed, and searched
Accesible
•
described fully so that consumers of the data have sufficient information to understand their
strengths, weaknesses, analytical limitations, security requirements, as well as how to process
them
•
available under an open license that places no restrictions on their use
•
published in primary forms with the finest possible level of granularity that is practicable and
permitted by law and other requirements
Complete
•
available as quickly as necessary to preserve the value of the data
•
a point of contact must be designated to assist with data use and to respond to complaints
Managed

63. Welcome to the API Economy
Q&A
nino.guarnacci@javac.it
davide.delvecchio@gmail.com