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Quick tips to navigating and avoiding the traps in the search marketing (SEO) battlefield.
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SEO Mine Sweeper Tips & Traps
1.
SEO Mine Sweeper
Quick tips to navigating the search marketing battlefield SEO - SEM Mine Sweeper Chris Kenney - Coco Design - © 2010
2.
Introductions
Who am I? • Chris Kenney – CBDO / SEO & SEM Specialist • Started with Coco in 2006 • 583 sites on the Internet when I built my first site • My duties: – Internet marketing jedi – Project Management – Many other hats! SEO - SEM Mine Sweeper 2 Chris Kenney - Coco Design - © 2010
3.
Internet Marketing
The search marketing industry is constantly moving, changing, shifting, combining and evolving Online marketing battles are fought & won DAILY One wrong step can have lasting effects on your ability to market your site SEO - SEM Mine Sweeper 3 Chris Kenney - Coco Design - © 2010
4.
Defined
Search Engine Optimization (SEO) • Natural / organic • The art of removing barriers • Content driven • 20% on page • 80% off page SEO - SEM Mine Sweeper 4 Chris Kenney - Coco Design - © 2010
5.
Top two focal
points of this presentation 20%Content & 80% Links • Updated, relevant content • Incoming links from highly trafficked web sites with correlational content • Surprisingly overlooked by many SEO - SEM Mine Sweeper 5 Chris Kenney - Coco Design - © 2010
6.
Some SEO Traps
& Tips for 20% on page SEO - SEM Mine Sweeper Chris Kenney - Coco Design - © 2010
7.
SEO 20% Trap
#1 Overall poor “Design” SEO - SEM Mine Sweeper 7 Chris Kenney - Coco Design - © 2010
8.
SEO 20% Trap
#1 Overall poor “Design” SEO - SEM Mine Sweeper 7 Chris Kenney - Coco Design - © 2010
9.
SEO 20% Trap
#2 Using Flash to build your site • Search Engines can’t read Flash • Use HTML with flash elements • Or you must use alternative SEO - SEM Mine Sweeper 8 Chris Kenney - Coco Design - © 2010
10.
SEO 20% Trap
#3 Not using proper Meta Tags • Meta Description • Meta Title • Meta Keywords are no longer used by any of the major SE SEO - SEM Mine Sweeper 9 Chris Kenney - Coco Design - © 2010
11.
SEO 20% Trap
#4 Designing content only for search engines • Design the page tile and description to engage the user SEO - SEM Mine Sweeper 10 Chris Kenney - Coco Design - © 2010
12.
Meta Title Good
Example: “Golf Company XYZ | Golf Clubs, Nike Golf Clubs, Nike Drivers and Irons” Great Example: “Buy Nike Golf Clubs | Nike Drivers & Irons For Sale | Golf Company XYZ” SEO - SEM Mine Sweeper 11 Chris Kenney - Coco Design - © 2010
13.
Meta Description
Good Example: “Nike golf clubs, Nike drivers, Nike irons, and Nike golf balls. Golf Company XYZ offers superior selection of Nike Golf equipment, great service, and quality products.” Great Example: “Largest selection of Nike golf club sets, drivers, irons, and Nike golf balls at discount prices. Get Free Shipping on orders of $50 or more, read product reviews, and the guaranteed lowest prices!” SEO - SEM Mine Sweeper 12 Chris Kenney - Coco Design - © 2010
14.
SEO Trap #5
Forgetting the put keywords and long tail keywords in the content • Four words, 60% is what I hear • “coco” page one for one day • Page one – “national web design” – “web design Pensacola” SEO - SEM Mine Sweeper 13 Chris Kenney - Coco Design - © 2010
15.
SEO Trap #6
Not updating content regularly • Write it or get it written –Blogs –Articles –Press releases SEO - SEM Mine Sweeper 14 Chris Kenney - Coco Design - © 2010
16.
Set up a
Blog • Talk about industry trends • Become the expert • Less about sales and more about information SEO - SEM Mine Sweeper 15 Chris Kenney - Coco Design - © 2010
17.
SEO Trap #7
Page Rank Sculpting • Pass rank to internal pages you want to promote from the home page • Get more information about this topic from Matt Cutts recent article: – http://www.mattcutts.com/blog/ pagerank-sculpting/ SEO - SEM Mine Sweeper 16 Chris Kenney - Coco Design - © 2010
18.
Some SEO Traps
& Tips for 80% off page SEO - SEM Mine Sweeper Chris Kenney - Coco Design - © 2010
19.
SEO 80% Trap
#1 Not thinking local • Google Local Business Center is underused • Map, business info & reviews carry weight SEO - SEM Mine Sweeper 18 Chris Kenney - Coco Design - © 2010
20.
SEO - SEM
Mine Sweeper 19 Chris Kenney - Coco Design - © 2010
21.
SEO trap #2 You
add backlinks to wrong type of sites • Research high volume, highly-relevant sites • Some are under your nose –The BBB is a great site SEO - SEM Mine Sweeper 20 Chris Kenney - Coco Design - © 2010
22.
80% Incoming Links •
Stat Sites • Directories • Social Bookmarking • Social Media • Ezines • Classifeds • Q&A sites SEO - SEM Mine Sweeper 21 Chris Kenney - Coco Design - © 2010
23.
Stat Sites • If
you have a brand new site, this is a good place to start building incoming links –Complete.com –Alexa.com –Statbrain.com –Aboutus.org –Cubestat.com SEO - SEM Mine Sweeper 22 Chris Kenney - Coco Design - © 2010
24.
Directories • Yahoo directory
–Pay Yahoo once then stop • Dmoz –gets scraped for a total of around 20 incoming links • Business.com –Consider • Industry directories SEO - SEM Mine Sweeper 23 Chris Kenney - Coco Design - © 2010
25.
Social Media &
Bookmarking • Linkedin.com –Include keyword links & links from Twitter feed • Facebook • Flickr • Myspace • Delicious • Digg SEO - SEM Mine Sweeper 24 Chris Kenney - Coco Design - © 2010
26.
Ezine Websites • Ezinearticles •
Isnare • Goarticles • Articlecity SEO - SEM Mine Sweeper 25 Chris Kenney - Coco Design - © 2010
27.
Classifieds & QA
Sites • Classifieds –Craigslist • QA sites –yahoo answers –yedda –wikianswers –wikihow –wikipedia –ehow SEO - SEM Mine Sweeper 26 Chris Kenney - Coco Design - © 2010
28.
SEO 80% Trap
#3 Not providing good link bait • Promote content not on your main site –Blog –Social channels • Youtube • Flickr SEO - SEM Mine Sweeper 27 Chris Kenney - Coco Design - © 2010
29.
SEO 80% Trap
#4 Thinking you can rest • It is a never-ending, not-stop battle • “coco” page one for one day SEO - SEM Mine Sweeper 28 Chris Kenney - Coco Design - © 2010
30.
Remember…
search marketing is a marathon, not a sprint SEO - SEM Mine Sweeper 29 Chris Kenney - Coco Design - © 2010
31.
Thankyouverymuch
LinkedIn.com/in/CocoDesign SlideShare.com/CocoDesign Facebook.com/CocoDesign Twitter.com/Chriskenney chrisk@cocodesign.com SEO - SEM Mine Sweeper 30 Chris Kenney - Coco Design - © 2010
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