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The 3 Dirty Words in
 Business
Plan, Goal and “Do It”
Presented by: Leanne Hoagland-Smith, CRO
ADVANCED SYSTEMS
219.759.5601 Valparaiso Office ~ 219.508.2859 Mobile Office
www.processspecialist.com ~ leanne@processspecialist.com
2012© All Rights Reserved Leanne Hoagland-Smith
Agenda 60 Minutes of Good Content into
30 Minutes of Great Content™
   Conditioning Your Disadvantage
   Conscious Mind
   Plan – The First Dirty Word
   Goal – The Second Dirty Word
   Do It – The Third Dirty Word
   The Solution
   Upcoming Webinars and Special Offer
   Contact information for Leanne Hoagland-Smith
Human Beings Are Creatures of
    Conditioning
   Drop a frog into a pot of
    boiling water
   Watch the frog jump right
    out
   Drop a frog into a pot of
    cold water
   Slowly bring the water to
    a boil
   The frog will not jump out
Fight or Flight?
   Brain saves energy
   Fight or Flight
   Conditioning saves
    energy
   How many times have
    you thought about
    your morning routine?
Subconscious Behaviors Are?


                 25-50%?
                 50-75%?
                 80-95%?
The Answer Is?
The Conscious vs. Subconscious
            Mind
Plan – Dirty Word #1 – What?
                  Plan is all about
                   knowing where you
                   are and knowing
                   where you want to be
                  Imagine taking a trip
                  “Those who fail to
                   plan, plan to fail.”
What My Research Has Revealed
   In Nov. 2011, 150 small businesses who had
    been negatively affected by the events of 9/11,
    only 3 had written plans to overcome that
    negative impact
   Over the course of the last 15 years, 98.7% of all
    small businesses (99 employees or less) lack a
    written strategic business plan
   Most people put more energy into planning a trip
    to the grocery store than they do for their
    businesses or personal lives.
Plan – Dirty Word #1 – How?
              Are you facing the
               same challenges year
               after year?
              Are you more tired?
              Do you feel like you
               are the hamster in the
               wheel?
              How is this working for
               you?
Plan – Dirty Word #1 – Why?
                Osmosis factor
                Belief you should know
                 the value by people
                 who don’t know the
                 value
                Weasel words
                Self-fulfilling prophecy
                Cognitive vs. emotional
                Negative conditioning
Goal – Dirty Word #2 – What?
                  Objective
                  Achievement toward
                   an effort
                  Task, to do, aim
                  “Goals are dreams
                   with endings.” Louie
                   Armstrong
Goal – Dirty Word #2 - How?
                  Are you facing
                   repetitive problems?
                  Are you experiencing
                   inconsistent results?
                  Are you engaged in
                   the role of Captain
                   Wing It?
                  How is this working
                   for you?
Goal – Dirty Word #2 - Why?
                  Goal setting & goal
                   achievement not
                   taught
                  SMART goals not
                   enough
                  Weasel words
                  Forget to dream
“Do It” – Dirty Word #3 – What?
                   Execution
                   Manner or style of
                    performance
                   Getting things done
                   “The ancestor of
                    every action is a
                    thought.” R.W.
                    Emerson
“Do It” – Dirty Word #3 - How?
                   Do you find excuses
                    not to take action?
                   Are you confusing
                    motion with progress
                    and activity with
                    results?
                   How is this working
                    for you?
“Do It” – Dirty Word #3 - Why?
                   No thought
                   No plan
                   No WAY SMART goal
                   Negative conditioning
                   Poor attitude
                   Lack of consistent
                    success
                   Hard work
Today Is the Day to
 Stop The Insanity
We Receive What We Believe
        Do you believe the above statement to
                  be true or false?

(b)→[A• (S+K)]+(m&m)wG=PBC∴IP or IR



(b) = Beliefs are the foundational thought processes from our experiences
A = Attitudes
S + K = Skills and Knowledge
(m&m)wG = my and measurable written Goals
PBC = Positive Behavior Changes
IP = Improved Profits, Productivity, Progress, Potential, Performance, Passion
IR = Improved Results
Personal Life Drives Business
   Do you have a plan for your personal life?
   Do you set goals for the different aspects of your
    personal life?
   Do you regularly self-assess your happiness,
    satisfaction, contentment with your personal life?
   If you do not consistently achieve your personal
    goals, how can you consistently achieve your
    business goals?
Outside of the                                               Inside of the
  Wheel = 100%                                                 Wheel is 0%
                              Social     Purpose
                                                                Then ask
                                                                yourself if
                                                                this wheel
Self assess         Career                          Mental      was
yourself                                                        traveling
moving from                                                     down the
the inside                                                      road of life,
out much                                                        would you
                                                   Financial
like eating a      Physical                                     have a
piece of pie.                                                   smooth ride
                                                                or a bumpy
                              Ethics &
                                          Family                one?
                              Beliefs
A Model to Embrace the 3 Words
                                                            Clearly define Your Core
                     Core Values                             Values
                                                            Align vision with strategy,
                      VI SI ON                               people and processes to
                       Mission
                                                             get results!
                                                            Define Mission and Critical
              Crit ical Success Fact ors                     Success Factors based on
                                                             your vision.
                        Goals                               Link Goals & Action Plans
Core Values                                Core Values       such that virtually
                                                             everything that happens
                        Act ion                              works purposefully towards
                        St eps                               your vision’s achievement.
                                                            Know your results and Get
                                                             results consistently!

                     Results
WAY SMART Goals
               Written
               Aligned to your plans,
                purpose, passion
               Yours
               Specific
               Measureable
               Attainable
               Realistically high
               Target Date
Remove the But’s in Your Life
   Buts allow us to be
    victims
   Reinforce Weasel
    Words of Life
   Would of, could of,
    think, maybe, might
   Set W.A.Y.
    S.M.A.R.T. Goals
Reinforce Your Positive
            Self Image
   We are our greatest enemies
   “To thine own self be true”
   Assess yourself informally
    using the Life Wheel
   Assess yourself formally
    through tools e.g. the
    Attribute Index (My favorite)
   “We meet the enemy and he
    is us” Pogo
Now Is the Time to Become a
       Better Business Leader!
   Alexander Graham Bell invented the phone Age 29
   Mozart 1st Symphony Age 8
   Clara Barton founded the Red Cross Age 59
   Cervantes wrote Don Quixote Age 70
   Take that First Step, Begin Today
   You cannot change where you have
    been, but you can direct where you will
    go
Something to Think
About ...
            What is doing the same
            things day after day,
            week after week, year
            after year, costing your
            business in terms of
            energy, time and dollars?
            Can your business afford
            to continue to ignore
            these 3 Dirty Words?
January 3, 2013 – Be True to You
   Shakespeare wrote "To thine own self be true."
    Yet if you have not invested the time to know
    you, then maybe this is why you are not
    securing the results you want and may be part
    of the reason why 2012 was not as good as you
    wanted it to be.
   In 30 minutes, learn what key elements may
    help you know yourself better. And then you can
    decide what next action to take.
January 3, 2013 – Be True to You

   Time 12-12:30pm Chicago CST
   Registration at Eventbrite
   http://betruetoyou.eventbrite.com
   Seating limited to 99 attendees
2013 Webinars First Six Months
   All webinars are on Thursday from 12-12:30pm
    Chicago CST
   Jan. 3 - Be True to You
   Feb. 7 – Your Values Are You Business
    Differentiators
   March 7 – The 3 Sales Buying Rules
   April 4 – Only April Fools Sell on Value
   May 2 – KISS The 5 Sales Objections Goodbye
   June 6 - Are You Marketing to the 1.2%?
Thank You & Season’s Blessings
   Within 24 to 48 hours
    you will be sent a link to
    listen to the recording of
    this webinar.
   The PowerPoint
    Presentation will also be
    available.
   You will be receiving
    notification of the
    January’s webinar.
   You will receive a
    separate link to share       Merry Christmas and may 2013 be filled
    your feedback.               with Incredible Peace and Abundance for
                                 you and yours.
Special Offer
   Triage Business Planning – Know
    Exactly What to Do and When to
    Do It
   Track the Right Things to Produce
    the Right Results
   Avoid Misdirected Actions and
    Misguided Decisions
   Standard investment = $49.97 for
    55 page PDF workbook
   Special offer to webinar attendees
    = $17.00
   Visit
    www.processspecialist.com/special
    -offer.htm
   This offer valid until December 31,
    2012
Thank You
                                  Leanne Hoagland Smith, CRO & Founder
                                  ADVANCED SYSTEMS
                                  Unlocking Sustainable Results in People,
                                   Processes and Strategies
                                  219.759.5601 Main Chicago CST
                                  219.508.2859 Mobile Chicago CST
                                  www.processspecialist.com
                                  coach@processspecialist.com
                                  www.increase-sales-coach.com
                                  @CoachLee - Twitter ID


                  What Makes Us Unique?
Strategic Thinking + Processes with Proven Tools + Connectivity =
                       “Just Be Valuable”

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121206 3-dirty-words-webinar

  • 1. The 3 Dirty Words in Business Plan, Goal and “Do It” Presented by: Leanne Hoagland-Smith, CRO ADVANCED SYSTEMS 219.759.5601 Valparaiso Office ~ 219.508.2859 Mobile Office www.processspecialist.com ~ leanne@processspecialist.com 2012© All Rights Reserved Leanne Hoagland-Smith
  • 2. Agenda 60 Minutes of Good Content into 30 Minutes of Great Content™  Conditioning Your Disadvantage  Conscious Mind  Plan – The First Dirty Word  Goal – The Second Dirty Word  Do It – The Third Dirty Word  The Solution  Upcoming Webinars and Special Offer  Contact information for Leanne Hoagland-Smith
  • 3. Human Beings Are Creatures of Conditioning  Drop a frog into a pot of boiling water  Watch the frog jump right out  Drop a frog into a pot of cold water  Slowly bring the water to a boil  The frog will not jump out
  • 4. Fight or Flight?  Brain saves energy  Fight or Flight  Conditioning saves energy  How many times have you thought about your morning routine?
  • 5. Subconscious Behaviors Are? 25-50%? 50-75%? 80-95%?
  • 7. The Conscious vs. Subconscious Mind
  • 8. Plan – Dirty Word #1 – What?  Plan is all about knowing where you are and knowing where you want to be  Imagine taking a trip  “Those who fail to plan, plan to fail.”
  • 9. What My Research Has Revealed  In Nov. 2011, 150 small businesses who had been negatively affected by the events of 9/11, only 3 had written plans to overcome that negative impact  Over the course of the last 15 years, 98.7% of all small businesses (99 employees or less) lack a written strategic business plan  Most people put more energy into planning a trip to the grocery store than they do for their businesses or personal lives.
  • 10. Plan – Dirty Word #1 – How?  Are you facing the same challenges year after year?  Are you more tired?  Do you feel like you are the hamster in the wheel?  How is this working for you?
  • 11. Plan – Dirty Word #1 – Why?  Osmosis factor  Belief you should know the value by people who don’t know the value  Weasel words  Self-fulfilling prophecy  Cognitive vs. emotional  Negative conditioning
  • 12. Goal – Dirty Word #2 – What?  Objective  Achievement toward an effort  Task, to do, aim  “Goals are dreams with endings.” Louie Armstrong
  • 13. Goal – Dirty Word #2 - How?  Are you facing repetitive problems?  Are you experiencing inconsistent results?  Are you engaged in the role of Captain Wing It?  How is this working for you?
  • 14. Goal – Dirty Word #2 - Why?  Goal setting & goal achievement not taught  SMART goals not enough  Weasel words  Forget to dream
  • 15. “Do It” – Dirty Word #3 – What?  Execution  Manner or style of performance  Getting things done  “The ancestor of every action is a thought.” R.W. Emerson
  • 16. “Do It” – Dirty Word #3 - How?  Do you find excuses not to take action?  Are you confusing motion with progress and activity with results?  How is this working for you?
  • 17. “Do It” – Dirty Word #3 - Why?  No thought  No plan  No WAY SMART goal  Negative conditioning  Poor attitude  Lack of consistent success  Hard work
  • 18. Today Is the Day to Stop The Insanity
  • 19. We Receive What We Believe Do you believe the above statement to be true or false? (b)→[A• (S+K)]+(m&m)wG=PBC∴IP or IR (b) = Beliefs are the foundational thought processes from our experiences A = Attitudes S + K = Skills and Knowledge (m&m)wG = my and measurable written Goals PBC = Positive Behavior Changes IP = Improved Profits, Productivity, Progress, Potential, Performance, Passion IR = Improved Results
  • 20. Personal Life Drives Business  Do you have a plan for your personal life?  Do you set goals for the different aspects of your personal life?  Do you regularly self-assess your happiness, satisfaction, contentment with your personal life?  If you do not consistently achieve your personal goals, how can you consistently achieve your business goals?
  • 21. Outside of the Inside of the Wheel = 100% Wheel is 0% Social Purpose Then ask yourself if this wheel Self assess Career Mental was yourself traveling moving from down the the inside road of life, out much would you Financial like eating a Physical have a piece of pie. smooth ride or a bumpy Ethics & Family one? Beliefs
  • 22. A Model to Embrace the 3 Words  Clearly define Your Core Core Values Values  Align vision with strategy, VI SI ON people and processes to Mission get results!  Define Mission and Critical Crit ical Success Fact ors Success Factors based on your vision. Goals  Link Goals & Action Plans Core Values Core Values such that virtually everything that happens Act ion works purposefully towards St eps your vision’s achievement.  Know your results and Get results consistently! Results
  • 23. WAY SMART Goals  Written  Aligned to your plans, purpose, passion  Yours  Specific  Measureable  Attainable  Realistically high  Target Date
  • 24. Remove the But’s in Your Life  Buts allow us to be victims  Reinforce Weasel Words of Life  Would of, could of, think, maybe, might  Set W.A.Y. S.M.A.R.T. Goals
  • 25. Reinforce Your Positive Self Image  We are our greatest enemies  “To thine own self be true”  Assess yourself informally using the Life Wheel  Assess yourself formally through tools e.g. the Attribute Index (My favorite)  “We meet the enemy and he is us” Pogo
  • 26. Now Is the Time to Become a Better Business Leader!  Alexander Graham Bell invented the phone Age 29  Mozart 1st Symphony Age 8  Clara Barton founded the Red Cross Age 59  Cervantes wrote Don Quixote Age 70  Take that First Step, Begin Today  You cannot change where you have been, but you can direct where you will go
  • 27. Something to Think About ... What is doing the same things day after day, week after week, year after year, costing your business in terms of energy, time and dollars? Can your business afford to continue to ignore these 3 Dirty Words?
  • 28. January 3, 2013 – Be True to You  Shakespeare wrote "To thine own self be true." Yet if you have not invested the time to know you, then maybe this is why you are not securing the results you want and may be part of the reason why 2012 was not as good as you wanted it to be.  In 30 minutes, learn what key elements may help you know yourself better. And then you can decide what next action to take.
  • 29. January 3, 2013 – Be True to You  Time 12-12:30pm Chicago CST  Registration at Eventbrite  http://betruetoyou.eventbrite.com  Seating limited to 99 attendees
  • 30. 2013 Webinars First Six Months  All webinars are on Thursday from 12-12:30pm Chicago CST  Jan. 3 - Be True to You  Feb. 7 – Your Values Are You Business Differentiators  March 7 – The 3 Sales Buying Rules  April 4 – Only April Fools Sell on Value  May 2 – KISS The 5 Sales Objections Goodbye  June 6 - Are You Marketing to the 1.2%?
  • 31. Thank You & Season’s Blessings  Within 24 to 48 hours you will be sent a link to listen to the recording of this webinar.  The PowerPoint Presentation will also be available.  You will be receiving notification of the January’s webinar.  You will receive a separate link to share Merry Christmas and may 2013 be filled your feedback. with Incredible Peace and Abundance for you and yours.
  • 32. Special Offer  Triage Business Planning – Know Exactly What to Do and When to Do It  Track the Right Things to Produce the Right Results  Avoid Misdirected Actions and Misguided Decisions  Standard investment = $49.97 for 55 page PDF workbook  Special offer to webinar attendees = $17.00  Visit www.processspecialist.com/special -offer.htm  This offer valid until December 31, 2012
  • 33. Thank You  Leanne Hoagland Smith, CRO & Founder  ADVANCED SYSTEMS  Unlocking Sustainable Results in People, Processes and Strategies  219.759.5601 Main Chicago CST  219.508.2859 Mobile Chicago CST  www.processspecialist.com  coach@processspecialist.com  www.increase-sales-coach.com  @CoachLee - Twitter ID What Makes Us Unique? Strategic Thinking + Processes with Proven Tools + Connectivity = “Just Be Valuable”