This document provides tips and tools for PR professionals to save time and maintain sanity. It discusses organizational apps like Evernote and Google Reader to stay organized. Everyday tools mentioned include browsers like Firefox and Chrome along with plugins. Social media tips are provided for platforms like Facebook and Twitter. Social CRM tools like Gist are also discussed for monitoring contacts across networks. Emerging trends mentioned include location-based services and mobile strategies.

1. Tips, Tricks and Apps
To Save Time (& Sanity)
PRSA Travel & Tourism 2010

2. CONTACT INFORMATION
Angela Berardino
Turner PR
www.turnerpr.com
@CoTravelGirl
www.DigitalJuJu.com
Johna Burke
BurrellesLuce
www.BurrellesLuce.com
@GoJohnaB

3. PR TIP:
PROTECT YOUR BRAND IN SOCIAL MEDIA

4. WHERE ARE YOUR AUDIENCES AND
HOW ARE YOU ENGAGING THEM?

5. A CAVEAT BEFORE WE BEGIN
• Tools are only as good as the strategy that drives
them.
• You don’t need to be everywhere. Learn to simplify.
• Be a ruthless editor. Stick to the content and
channels that are working for you.
• Ego check: Balance your personal brand and your
company/client brand.
• There are some tremendous “How To” guides online.
YouTube can be a great resource.

6. AGENDA
• Getting
Organized
• Everyday
Tools
• Social CRM
• Geolocation

7. ORGANIZATIONAL APP: EVERNOTE
• Evernote is a note-taking application; notes can be
taken from your desktop, online, phone.
• Each “note” can be either text, an image, a file,
audio, etc.
• Web clipping
• Even text which shows up in a photograph is
searchable via Evernote’s OCR technology
• All of it is searchable & cloud-based

9. HOW I USE IT
• A single account connects my PC, Mac and
iPhone. I use Firefox plugin for one-click adds.
• Clip online articles
• Take notes
• Organize pics of ideas, business cards and
receipts
• Sign up for the blog/newsletter

10. ORGANIZATIONAL APP:
GOOGLE READER
• Free!
• Aggregates RSS feeds into one location
• Allows you to build folders for organization
• Tracks what content you are reading/sharing
and what content you aren’t. Clean it out at
least once per month.
• 50+ Firefox Extensions for Google Reader

11. HOW I USE IT
• Share articles with my team
and colleagues
• Share articles with Twitter,
LinkedIn and other networks (in
one click if you alter settings)
• Favorite articles, custom tags
• Spot trends
• Track media or brands that I
want to connect with
• Create RSS feeds for key
Twitter accounts

13. EVERYDAY TOOLS: BROWSERS
• Firefox & Google Chrome
• Third Party Plugins
o Evernote
o StumbleUpon
o Shareholic
o ScreenGrab
o TwitThat
o Better Gmail 2
o AdBlock Plus

14. TIPS: FACEBOOK
• Create groups; determine privacy settings by group
• PR 101: Nothing is off-the-record
(i.e., nothing is totally private on Facebook)
• Pay attention to B-days; 10 Minutes every morning
to send a note
• Reclaimprivacy.org

15. TIPS: TWITTER
• Use TweetDeck for more than Twitter; can add
Facebook, LinkedIn, Foursquare, Google Buzz
feeds – and use filters.
• Create MVP lists of media or influencers you want
to follow more closely; spend the time to sort.
• Watch/follow trends, or conversations with
Hashtags
• Hootsuite is great for teams managing accounts

16. TWITTER QUICK TIPS
• @helpareporter
• #mediarelations
• #PR
• #Pradvice
• #Travel
• #Deals
• Reporters and bloggers

17. MUCKRACK.COM

18. TWEEPSEARCH.COM

20. TIPS
• Ping.fm updates multiple accounts (LinkedIn,
Facebook, Twitter) with one post
• Posterous is a mini-blog, pulling from lots of sources
• Tumblr is a really easy blog platform with strong
google app ties
• Stumble link with su.pr “traffic builder”
• Amplify is where micro-blogging and blogging meet

21. SOCIAL CRM: GIST
• Online service that connects your inbox – and all
contacts - to their social media activities
• Combines Outlook or Gmail communication, online
address book, LinkedIn contacts, and Twitter and
Facebook networks to create an intelligent
dashboard view of your connections.
• Shows news, posts, links, documents you have
shared. Prioritizes contacts.

25. TRICK: MAP MASHUP
• Use online content to create dynamic, customized
maps
• Media itineraries
• Themed pitches
• Bing (with Silverlight): choose different map types, all
of which display simplified and easy-to-read maps:
American, European, Sketchy and Treasure, which
looks like a pirate map.

28. TOOLS
FREE
• Addictomatic
• Socialmention.com
• Howsociable.com
• ReclaimPrivacy.org

29. NEXT WAVE OF SOCIAL
NETWORKING TRENDS
• Location
• Platforms: Mobile, etc.
• Video: One-take
• Social Search
• Virtual Collaboration
• Cloud Computing

30. EXECUTE A MOBILE PR STRATEGY THAT
WORKS AND WON'T BREAK THE BANK
• Key channel - Mobile will be the main
platform
o Developing content/messages differs
o More people browse than search
o Advertising real estate being defined
• Influencers can be reached 24*7
• Be ‘on call’ to respond to clients needs
• Implement real time crisis management
• Leverage ‘Geo-Location’

31. MORE MOBILE…
• Integrate different media types
• Eventually will require more than text
• Understand what format your client likes
• Augmented Reality
o QR Codes
o Kaywa
o Stickybits
• Html5

32. ALL FEEDBACK NOT CREATED EQUAL

33. TARGET YOUR EFFORTS

34. Q&A TIME

35. CONTACT INFORMATION
Angela Berardino
Turner PR
www.turnerpr.com
@CoTravelGirl
www.DigitalJuJu.com
Johna Burke
BurrellesLuce
www.BurrellesLuce.com
@GoJohnaB