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European Cluster Collaboration Platform (ECCP)

   Where the platform comes from and where it
                      goes to.
  What is the potential of the ECCP and its MoUs?
   How do cluster organizations currently help
      SMEs to become more international?
              How to move forward?
Background description


                         Survey:
                         Largest European survey among cluster
                         organisations and cluster policy makers;
                         420 participants

                         Outcome:
                         There was a need for clusters to network
                         even beyond national borders to develop
                         their full potential for the benefit of
                         their SMEs.

                         Solution:
                         A online collaboration tool fostering
                         cooperation between both clusters and
                         their SMEs all over Europe and beyond.


                                    European Commission
                                    Enterprise and Industry   26.04.2012   2
The History of ECCP

                www.clusterobservatory.eu

                     Innovation PlatformOnline
      Knowledge Platform
                                   Collaboration Platform

                                           Collaboration
                                      Cluster
                                                         Cluster
        Cluster Mapping           organisation /
                                              Platform
                                 Cluster member
                                                      organisation
                                                     benchmarking
                                     profiles
      Regional Framework
          Conditions              Marketplace
                                                                       Sectoral
                                                                   communities and
                                  EU projects
                                                                     information
         Cluster Library



                                         European Commission
                                         Enterprise and Industry       26.04.2012    3
Status quo: ECCP now part of ECM




                                   European Commission
                                   Enterprise and Industry   26.04.2012   4
Key figures on ECCP




           April 2012
           • 1340 registered users (30 +)
           • 621 cluster org. registered (15 +)
           • 40.979 visitors (since launch)
           • 43 communities
           • 353 documents in library
           • 181 events
                                European Commission
                                Enterprise and Industry   26.04.2012   5
The potential of ECCP




                        European Commission
                        Enterprise and Industry   26.04.2012   6
Survey (1)

• 167 users joined the survey (14.6 % of all registered users!)
• Do you see – on a medium term – ECCP being a useful tool to foster
  collaboration between European clusters and clusters from
  BRAZIL?
                        I disagree   I totally disagree
                          8,90%            0,68%
                                                                                    I totally agree
                                                                                        21,92%


       I partly agree
          30,82%



                                                                                        I agree
                                                                                        37,67%




                                                          European Commission
                                                          Enterprise and Industry        26.04.2012   7
Survey (2)


…SME members on the map – find suitable
partners for collaboration within Europe?
                         I disagree   I totally disagree
                           6,71%            3,05%
        I partly agree
           11,59%
                                                                                             I totally agree
                                                                                                 38,41%




        I agree
        40,24%




                                                           European Commission
                                                           Enterprise and Industry   26.04.2012                8
Survey (3)


…SME members on the map – find suitable
partners for collaboration globally?
                                  I totally disagree
                     I disagree         5,59%
                       11,80%                                             I totally agree
                                                                              19,25%




    I partly agree
       29,81%                                                                     I agree
                                                                                  33,54%



                                                       European Commission
                                                       Enterprise and Industry     26.04.2012   9
Outlook: SME-internationalization
through clusters; paving the way (1)




                                  European Commission
                                  Enterprise and Industry   26.04.2012   10
Outlook: SME-internationalization
through clusters; paving the way (2)

                               MoUs, events, documents, threads,
                               international projects, matchmaking
                               events (coming soon)




                                   European Commission
                                   Enterprise and Industry   26.04.2012   11
Outlook: SME-internationalization
   through clusters; paving the way (3)




   Mapping of
clusters -globally

• A tool to find
 suitable clusters

•A tool to find their
 SMEs (under
 construction)
                                     European Commission
                                     Enterprise and Industry   26.04.2012   12
Outlook: SME-internationalization
through clusters; paving the way
Mapping of SMEs through clusters




                                    European Commission
                                    Enterprise and Industry   26.04.2012   13
Crowdsourcing (e.g integration of the customer)
An approach used successfully by Procter & Gamble, Dell or Starbucks

Outlook: Users might take over the market research, the product
development or the product design => the customer might decide which
product will be produced (The customer is king)



                                                European Commission
                                                Enterprise and Industry   26.04.2012   14
Crowdsourcing: Example

•   Key Message:
    Rob McEwen is the Founder, Chairman and CEO of Goldcorp. Shared his company’s proprietary geological
    data so that people all over the world could do the gold prospecting for him.

•   Problem:
    Low performance but high costs to produce one once of gold

•   Solution:
    Triggering a new gold rush by issuing an extraordinary challenge. He put all his company’s geological data
    (which went back as far as 1948) into a file and shared it with the whole world. McEwen hoped that
    outside experts would tell him where to find the next six million ounces of gold. In return he offered
    $575,000 in prizes to the participants with the best methods.

•   People from different sectors participated

•   Outcome:
    In all more than 110 sites were identified and 50% of these were previously unknown to the company. Of
    these new targets, more than 80 per cent yielded significant gold reserves. McEwen believes that this
    collaborative process cut two, maybe three years off the company’s exploration time. And the worth of
    this gold has so far exceeded $6 billion in value. The prize money was only a little over half a million
    dollars, so it was a fantastic value for money investment, and much cheaper than continuing with
    unproductive exploratory drilling.

                                                                      European Commission
                                                                      Enterprise and Industry   26.04.2012   15
More than 80% of
                                                                                    all innovation are a
                                                                                    recombination of
                                                                                    existing knowledge
Prof. Franke:                                                                       (Schumpeter 1937)
Fairness is the key to
make crowdsourcing a
real success!



               Definition of CROWDSOURCING
               the practice of obtaining needed services, ideas, or
               content by soliciting contributions from a large group of
               people and especially from the online community
               rather than from traditional employees or suppliers

                                                       European Commission
                                                       Enterprise and Industry   26.04.2012                16
Goals
 Increase competitiveness
 Access to innovation
 Support international activities
 (export)
  Focus: Needs of SMEs




                                                              Fairness and trust:
                                                              The Corner stones
                                                                  of success




                                    European Commission
                                    Enterprise and Industry       26.04.2012        17
ECG can offer platform for
                                       ECG can bid for EU funding
       collaboration and continue




                                                                                                 Activities
                                       for activities/projects. E.g. the
relevant ECMC services (European
                                       extension of the European
      Cluster Manager of the Year
                                       Cluster Collaboration Platform
                      Award, etc.)




                                       TCI Secretariat provides
   ECG creates own legal structure




                                                                                                 Organisation
                                       administrative support as to
           (German “Verein”) and
                                       TCI interest groups/contact
             governance structure
                                       points



  European Cluster                 TCI –                                 Other European Cluster
Managers’ Club (ECMC)         Global Network                                   Networks
                                               European Commission
                                               Enterprise and Industry     26.04.2012       18
Join now!



www.clustercollaboration.eu
     >>Looking forward meeting you on ECCP
     Thank you very much for your attention!
                              European Commission
                              Enterprise and Industry   26.04.2012   19
Contact & Information

Christoph Matthias Reiss-Schmidt
Project Manager (EU-projects)
Clusterland Oberösterreich GmbH

Tel: +43 732 79810-5157
Fax: +43 732 79810-5110
Mobile: +43 664 8186586
christoph. Reiss-schmidt@clusterland.at
www.clusterland.at

Clusterland Oberösterreich GmbH supports cluster and network initiatives.
It promotes innovation through cooperation and competence in order to
enhance the competitiveness of enterprises.
All Rights reserved, especially the rights to copy, to distribute or to translate. No part of the slides may
be reproduced, copied or distributed in any form or by any means without prior written permission of
Clusterland Oberösterreich GmbH.


                                                                    European Commission
                                                                    Enterprise and Industry   26.04.2012   20
BACKUP

Tool to foster collaboration




                               European Commission
                               Enterprise and Industry   26.04.2012   21
Collaboration with Brazil




                            European Commission
                            Enterprise and Industry   26.04.2012   22
Collaboration with China




                           European Commission
                           Enterprise and Industry   26.04.2012   23
Collaboration with India




                           European Commission
                           Enterprise and Industry   26.04.2012   24
Collaboration with Japan




                           European Commission
                           Enterprise and Industry   26.04.2012   25
Collaboration with Korea




                           European Commission
                           Enterprise and Industry   26.04.2012   26
Collaboration with Tunesia




                             European Commission
                             Enterprise and Industry   26.04.2012   27
Collaboration with the USA




                             European Commission
                             Enterprise and Industry   26.04.2012   28
Visibility




             European Commission
             Enterprise and Industry   26.04.2012   29
Mapping feature




                  European Commission
                  Enterprise and Industry   26.04.2012   30
Finding project partners




                           European Commission
                           Enterprise and Industry   26.04.2012   31
Find (develop) project ideas




                               European Commission
                               Enterprise and Industry   26.04.2012   32
Finding/receiving news




                         European Commission
                         Enterprise and Industry   26.04.2012   33
Finding key events




                     European Commission
                     Enterprise and Industry   26.04.2012   34
Discussions




              European Commission
              Enterprise and Industry   26.04.2012   35
Use of message board




                       European Commission
                       Enterprise and Industry   26.04.2012   36
SME members - finding partners within
Europe




                                    European Commission
                                    Enterprise and Industry   26.04.2012   37
SME members - finding partners globally




                                     European Commission
                                     Enterprise and Industry   26.04.2012   38

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07 reiss schmidt-eccp_day 2_ecc 2012

  • 1. European Cluster Collaboration Platform (ECCP) Where the platform comes from and where it goes to. What is the potential of the ECCP and its MoUs? How do cluster organizations currently help SMEs to become more international? How to move forward?
  • 2. Background description Survey: Largest European survey among cluster organisations and cluster policy makers; 420 participants Outcome: There was a need for clusters to network even beyond national borders to develop their full potential for the benefit of their SMEs. Solution: A online collaboration tool fostering cooperation between both clusters and their SMEs all over Europe and beyond. European Commission Enterprise and Industry 26.04.2012 2
  • 3. The History of ECCP www.clusterobservatory.eu Innovation PlatformOnline Knowledge Platform Collaboration Platform Collaboration Cluster Cluster Cluster Mapping organisation / Platform Cluster member organisation benchmarking profiles Regional Framework Conditions Marketplace Sectoral communities and EU projects information Cluster Library European Commission Enterprise and Industry 26.04.2012 3
  • 4. Status quo: ECCP now part of ECM European Commission Enterprise and Industry 26.04.2012 4
  • 5. Key figures on ECCP April 2012 • 1340 registered users (30 +) • 621 cluster org. registered (15 +) • 40.979 visitors (since launch) • 43 communities • 353 documents in library • 181 events European Commission Enterprise and Industry 26.04.2012 5
  • 6. The potential of ECCP European Commission Enterprise and Industry 26.04.2012 6
  • 7. Survey (1) • 167 users joined the survey (14.6 % of all registered users!) • Do you see – on a medium term – ECCP being a useful tool to foster collaboration between European clusters and clusters from BRAZIL? I disagree I totally disagree 8,90% 0,68% I totally agree 21,92% I partly agree 30,82% I agree 37,67% European Commission Enterprise and Industry 26.04.2012 7
  • 8. Survey (2) …SME members on the map – find suitable partners for collaboration within Europe? I disagree I totally disagree 6,71% 3,05% I partly agree 11,59% I totally agree 38,41% I agree 40,24% European Commission Enterprise and Industry 26.04.2012 8
  • 9. Survey (3) …SME members on the map – find suitable partners for collaboration globally? I totally disagree I disagree 5,59% 11,80% I totally agree 19,25% I partly agree 29,81% I agree 33,54% European Commission Enterprise and Industry 26.04.2012 9
  • 10. Outlook: SME-internationalization through clusters; paving the way (1) European Commission Enterprise and Industry 26.04.2012 10
  • 11. Outlook: SME-internationalization through clusters; paving the way (2) MoUs, events, documents, threads, international projects, matchmaking events (coming soon) European Commission Enterprise and Industry 26.04.2012 11
  • 12. Outlook: SME-internationalization through clusters; paving the way (3) Mapping of clusters -globally • A tool to find suitable clusters •A tool to find their SMEs (under construction) European Commission Enterprise and Industry 26.04.2012 12
  • 13. Outlook: SME-internationalization through clusters; paving the way Mapping of SMEs through clusters European Commission Enterprise and Industry 26.04.2012 13
  • 14. Crowdsourcing (e.g integration of the customer) An approach used successfully by Procter & Gamble, Dell or Starbucks Outlook: Users might take over the market research, the product development or the product design => the customer might decide which product will be produced (The customer is king) European Commission Enterprise and Industry 26.04.2012 14
  • 15. Crowdsourcing: Example • Key Message: Rob McEwen is the Founder, Chairman and CEO of Goldcorp. Shared his company’s proprietary geological data so that people all over the world could do the gold prospecting for him. • Problem: Low performance but high costs to produce one once of gold • Solution: Triggering a new gold rush by issuing an extraordinary challenge. He put all his company’s geological data (which went back as far as 1948) into a file and shared it with the whole world. McEwen hoped that outside experts would tell him where to find the next six million ounces of gold. In return he offered $575,000 in prizes to the participants with the best methods. • People from different sectors participated • Outcome: In all more than 110 sites were identified and 50% of these were previously unknown to the company. Of these new targets, more than 80 per cent yielded significant gold reserves. McEwen believes that this collaborative process cut two, maybe three years off the company’s exploration time. And the worth of this gold has so far exceeded $6 billion in value. The prize money was only a little over half a million dollars, so it was a fantastic value for money investment, and much cheaper than continuing with unproductive exploratory drilling. European Commission Enterprise and Industry 26.04.2012 15
  • 16. More than 80% of all innovation are a recombination of existing knowledge Prof. Franke: (Schumpeter 1937) Fairness is the key to make crowdsourcing a real success! Definition of CROWDSOURCING the practice of obtaining needed services, ideas, or content by soliciting contributions from a large group of people and especially from the online community rather than from traditional employees or suppliers European Commission Enterprise and Industry 26.04.2012 16
  • 17. Goals Increase competitiveness Access to innovation Support international activities (export) Focus: Needs of SMEs Fairness and trust: The Corner stones of success European Commission Enterprise and Industry 26.04.2012 17
  • 18. ECG can offer platform for ECG can bid for EU funding collaboration and continue Activities for activities/projects. E.g. the relevant ECMC services (European extension of the European Cluster Manager of the Year Cluster Collaboration Platform Award, etc.) TCI Secretariat provides ECG creates own legal structure Organisation administrative support as to (German “Verein”) and TCI interest groups/contact governance structure points European Cluster TCI – Other European Cluster Managers’ Club (ECMC) Global Network Networks European Commission Enterprise and Industry 26.04.2012 18
  • 19. Join now! www.clustercollaboration.eu >>Looking forward meeting you on ECCP Thank you very much for your attention! European Commission Enterprise and Industry 26.04.2012 19
  • 20. Contact & Information Christoph Matthias Reiss-Schmidt Project Manager (EU-projects) Clusterland Oberösterreich GmbH Tel: +43 732 79810-5157 Fax: +43 732 79810-5110 Mobile: +43 664 8186586 christoph. Reiss-schmidt@clusterland.at www.clusterland.at Clusterland Oberösterreich GmbH supports cluster and network initiatives. It promotes innovation through cooperation and competence in order to enhance the competitiveness of enterprises. All Rights reserved, especially the rights to copy, to distribute or to translate. No part of the slides may be reproduced, copied or distributed in any form or by any means without prior written permission of Clusterland Oberösterreich GmbH. European Commission Enterprise and Industry 26.04.2012 20
  • 21. BACKUP Tool to foster collaboration European Commission Enterprise and Industry 26.04.2012 21
  • 22. Collaboration with Brazil European Commission Enterprise and Industry 26.04.2012 22
  • 23. Collaboration with China European Commission Enterprise and Industry 26.04.2012 23
  • 24. Collaboration with India European Commission Enterprise and Industry 26.04.2012 24
  • 25. Collaboration with Japan European Commission Enterprise and Industry 26.04.2012 25
  • 26. Collaboration with Korea European Commission Enterprise and Industry 26.04.2012 26
  • 27. Collaboration with Tunesia European Commission Enterprise and Industry 26.04.2012 27
  • 28. Collaboration with the USA European Commission Enterprise and Industry 26.04.2012 28
  • 29. Visibility European Commission Enterprise and Industry 26.04.2012 29
  • 30. Mapping feature European Commission Enterprise and Industry 26.04.2012 30
  • 31. Finding project partners European Commission Enterprise and Industry 26.04.2012 31
  • 32. Find (develop) project ideas European Commission Enterprise and Industry 26.04.2012 32
  • 33. Finding/receiving news European Commission Enterprise and Industry 26.04.2012 33
  • 34. Finding key events European Commission Enterprise and Industry 26.04.2012 34
  • 35. Discussions European Commission Enterprise and Industry 26.04.2012 35
  • 36. Use of message board European Commission Enterprise and Industry 26.04.2012 36
  • 37. SME members - finding partners within Europe European Commission Enterprise and Industry 26.04.2012 37
  • 38. SME members - finding partners globally European Commission Enterprise and Industry 26.04.2012 38