A case study of an integrated communication campaign implemented by MANGO-OMC.com on behalf of Rocking the Daisies Music Festival.

1. 20 November 2008 Presentation to PR Success Strategies Conference ROCKING THE DAISIES CASE STUDY Arrow back to return to previous slide Arrow forward to proceed to next slide Spacebar to pause or continue Presentation runs automatically up to the title slide Thereafter press the spacebar or mouse click to proceed Catherine Lückhoff

2. 25 February 2009 Presentation to HeavyChef

4. The RTD campaign

9. Twitter

10. Muti

11. YouTube

12. Blogging competition

14. RTD Red Bull RADAR Project

17. Dealing with media Push vs. pull, pull vs. push - year on year growth

18. How long is a piece of string?

19. Challenges and lessons

20. RTD 2009

22. Play Hard - Tread Lightly

23. 20 November 2008 Presentation to PR Success Strategies Conference THANK YOU Arrow back to return to previous slide Arrow forward to proceed to next slide Spacebar to pause or continue