Algorithm Scientists Found a Startup
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What could possibly happen when a group of algorithm scientists decides to found a startup company? This episode of Cloud Park Adventures reveals the dark side of algorithm business. Based on a true story.
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Algorithm Scientists Found a Startup
- 1. Cloud Park Adventures 2 Cloud Park Adventures proudly presents: Algorithm Scientists Found a STARTUP Copyright © Cloud'N'Sci Ltd 2012
- 2. Cloud Park Adventures 2 Years of Research... PhD required Copyright © Cloud'N'Sci Ltd 2012
- 3. Cloud Park Adventures 2 Algorithmic Innovation! HEUREKA! P(O | L) P(L) P(L | O) = P(O) Copyright © Cloud'N'Sci Ltd 2012
- 4. Cloud Park Adventures 2 Startup RESEARCH GROUP INVESTOR SEED MONEY COMPANY SHARES Copyright © Cloud'N'Sci Ltd 2012
- 5. Cloud Park Adventures 2 Team DEVELOPERS SALES MARKETING CEO Copyright © Cloud'N'Sci Ltd 2012
- 6. Cloud Park Adventures 2 Perspectives COMPANY VALUE CUSTOMER BENEFITS REAL-WORLD APPLICATION ALGORITHMIC INNOVATION Copyright © Cloud'N'Sci Ltd 2012
- 7. Cloud Park Adventures 2 Strategy Copyright © Cloud'N'Sci Ltd 2012
- 8. Cloud Park Adventures 2 Product Version 1.0 APPLICATION ALGORITHMS Copyright © Cloud'N'Sci Ltd 2012
- 9. Cloud Park Adventures 2 Customer Feedback Buy our NEW PRODUCT! Errh... WHY? It has SMART ALGORITHMS! So...? High PERFORMANCE! Many OPPORTUNITIES! Sounds too COMPLEX... I like SIMPLE things... Copyright © Cloud'N'Sci Ltd 2012
- 10. Cloud Park Adventures 2 Marketing Challenges Our marketing MESSAGE is POOR because we are MISSING so many FEATURES! But we don’t need them! Doesn’t matter. Also, RIVALS claim 100% PERFORMANCE That’s impossible! They are LYING! Doesn’t matter. We must FIX these ASAP! Copyright © Cloud'N'Sci Ltd 2012
- 11. Cloud Park Adventures 2 Investor Pressure We need to go FASTER! Hire more EMPLOYEES! Yes, Sir! We must be GLOBAL! Set up a new office at SILICON VALLEY now! Yes, Sir! We need more IPR! Invent something new and PATENT it! Yes, Sir! Copyright © Cloud'N'Sci Ltd 2012
- 12. Cloud Park Adventures 2 Cash Crisis Copyright © Cloud'N'Sci Ltd 2012
- 13. Cloud Park Adventures 2 Product Version 2.0 BASIC APPLICATION CORE ALGORITHMS FURTHER RESEARCH Copyright © Cloud'N'Sci Ltd 2012
- 14. Cloud Park Adventures 2 ”The Iceberg Effect” Only a small part of the work ends up to the visible product While developing new ”must-have” features... Nobody knows ...the core about the great BASIC innovation research results APPLICATION keeps sinking below the surface deeper and CORE ALGORITHMS deeper ! FURTHER RESEARCH Copyright © Cloud'N'Sci Ltd 2012
- 15. Cloud Park Adventures 2 Let’s build Let’s add Brainstorming ANOTHER APPLICATION NEW FEATURES based on our utilizing our algorithms! innovative algorithms! NO! We must keep our FOCUS! CUSTOMERS have NEVER ASKED for those features! We don’t have RESOURCES! NO! Let’s keep the product INNOVATIVE SIMPLE! ALGORITHMS And EXPOSE our business Let’s LICENSE our SECRETS? algorithms to other No way! companies! Copyright © Cloud'N'Sci Ltd 2012
- 16. Cloud Park Adventures 2 Consequences Company B Company C Company A UNUSED & OVERLAPPING ALGORITHMS Copyright © Cloud'N'Sci Ltd 2012
- 17. Cloud Park Adventures 2 Product Freezing We have some GREAT IDEAS for our next RESEARCH PROJECT ! Do they increase our NEXT QUARTER SALES ? HARD TO SAY before we do the research... Then stop waisting our money and OPTIMIZE the CURRENT ALGORITHMS ! But we have already TRIED EVERYTHING... Then I’ll have to CUT your RESEARCH BUDGET ! Copyright © Cloud'N'Sci Ltd 2012
- 18. Winners & Losers Why am I paying so I wonder if much for a this was a SUBOPTIMAL FAIR solution? PLAY? of the maximum possible PERSONAL BENEFIT a total crash is Investors CXO Developers Customers Scientists also possible Copyright © Cloud'N'Sci Ltd 2012
- 19. Cloud Park Adventures 2 Success? Think about I just don’t get it... The Yep – we kind all those great COMPANY was a SUCCESS of lost the ALGORITHMIC but I’m still NOT SATISFIED CONTROL and OPPORTUNITIES MOTIVATION... ... What a PITY! Copyright © Cloud'N'Sci Ltd 2012
- 20. Cloud Park Adventures 2 Time to Strike Back! I still believe that Sure, but next AGREED! SOMEBODY NEEDS time we shall ..... OUR ALGORITHMS! COMMERCIALIZE But HOW? them OUR WAY! to be continued… Copyright © Cloud'N'Sci Ltd 2012
- 21. Cloud Park Adventures 2 Thank you for watching the second episode of CLOUD PARK ADVENTURES See also ”The Smarter Way to Commercialize Algorithms” by Cloud’N’Sci Ltd at SlideShare Copyright © Cloud'N'Sci Ltd 2012