Part 3 in a 3 part series: The Metric, The Measure, and The Method.

1. The Method Do you have a continuous improvement process for your online ad investments? ClearSaleing™ Confidential Adam S. Goldberg Co-Founder and Chief Innovation Officer P: 800.592.0464 ext. 902 [email_address]

2. The Metric, The Measure, The Method ClearSaleing™ Confidential

3. Goal of advertising ClearSaleing™ Confidential A company may advertise to build their brand, gain new customers, gain market share, build awareness, introduce a new product, change their image, etc., but at the end of the day all of the reasons to advertise are to directly or indirectly produce more profit.

5. Pick the best player ( ad ) Points ( Sales ) 0 8 Shooting Percentage ( Conversion Rate ) 0% 50% Points ( Sales ) 2 20 Shooting Percentage ( Conversion Rate ) 25% 50% Assists 10 0

6. Advertising ecosystem

7. The Method Ad Spend Profit 20K 40K Identify Eliminate Waste Buy Max Clicks Add and Test Time Identify ClearSaleing™ Confidential

9. Main Dashboard This view lists all advertising sources (search engines, shopping engines, emails, banners, videos, affiliates, RSS feeds, organic results, etc) with the most important metric, Profit, prominently displayed

10. Purchase Path

11. Introducers, Influencers, Closers in the Purchase Path™

12. Creative Analysis ClearSaleing Confidential

13. Ad Text Test ClearSaleing Confidential 1 2

14. Eliminate Waste ClearSaleing Confidential

15. Set alerts ClearSaleing Confidential

16. ClearSaleing Confidential

17. Reporting center ClearSaleing Confidential

18. Buy Maximum Clicks ClearSaleing Confidential

19. Profit & ROI: Main Dashboard ClearSaleing Confidential

20. Are ad dollars properly allocated? ClearSaleing Confidential Source Ad Spend Profit/Click Ideal Allocation Google $40,000 $.41 5 Yahoo $20,000 $.36 6 MSN $10,000 $.54 4 Nextag $25,000 $1.10 2 Shopping $20,000 $.90 3 Pricegrabber $10,000 $1.40 1

21. Month over month trending ClearSaleing Confidential

22. Add and Test ClearSaleing Confidential

23. Add new add sources ClearSaleing Confidential

24. The Method Ad Spend Profit 20K 40K Identify Eliminate Waste Buy Max Clicks Add and Test Time Identify ClearSaleing™ Confidential

25. Thank You! ClearSaleing™ Confidential Adam S. Goldberg Co-Founder and Chief Innovation Officer P: 800.592.0464 ext. 902 [email_address]