As the need for implementing an Attribution Management solution has continued to increase, it is important to understand the various offerings available to decide which solution is the best for you. Join us for this free webcast to learn: * The various approaches to attribution, with pros and cons for each offering: * Ad Servers * Web Analytics * Consulting Groups * Technologies * The difference between Operational (day to day) vs. Project-based (strategic, high-level) attribution * On the back end, what do you do with the data? * Which solution would be best for you given your current environment need

1. Advanced Advertising Analytics

2. 2 Clear’-Sale’ing (klirsāling) n. 1. an advertising analytics technology company built on attribution management 2.the process of ensuring financial accountability through attribution management v. 1. continually improving the profitability of online advertising campaigns

3. ADVERTISERS ON THE PLATFORM 3

4. AGENDA 4 Definition Two Types of Attribution Operational Attribution Methods Project-Based Attribution Methods Operational vs. Project-Based The Vendors Questions

5. WHAT IS ATTRIBUTION MANAGEMENT? 5

6. DEFINITION At’tri’bu’tion–Man’age’ment (a-truh-byoo-shun) (man-ij-ment) n. 1.In the world of online marketing, it is the process of properly identifying and valuing the chain of marketing initiatives and advertisements that lead to a sale or conversion 6

7. ATTRIBUTION MANAGEMENT LANDSCAPE 7

8. OPERATIONAL AND PROJECT- BASED ATTRIBUTION MANAGEMENT 8

9. OPERATIONAL ATTRIBUTION 9

10. ADVERTISING WITH A PURPOSE 10 Introduce Influence Close Incremental Reach Differentiate Convert Reduce Price Sensitivity Lifestyle Positioning Upsell LTV Optimization Personalize Brand Attachment

11. THE PERCEIVED CUSTOMER CONVERSATION 11 Portal Display Category Search Social Media Branded Search Organic Email Affiliates Closer Closer Closer Closer

12. THE TRUE CUSTOMER CONVERSATION 12 Portal Display Category Search Social Media Branded Search Organic Email Affiliates Introducer Influencer Influencer Influencer Closer Introducer Influencer Closer Introducer Influencer Closer Introducer Influencer Closer

13. PROJECT-BASED ATTRIBUTION 13

14. OPERATIONAL ATTRIBUTION METHODS 14

15. DISPLAY AD SERVERS 15

16. SITE ANALYTICS 16

17. ADVERTISING ANALYTICS 17

18. PROJECT-BASED ATTRIBUTION METHODS 18

19. BUSINESS INTELLIGENCE 19

20. ADVERTISING ANALYTICS 20

21. OPERATIONAL VS. PROJECT BASED? 21 AND not EITHER/OR

22. 22 WHO ARE THE VENDORS? www.clearsaleing.com 2009 FORRESTER WAVE

23. MORE INFORMATION WWW.ATTRIBUTIONMANAGEMENT.COM ATTRIBUTION MANAGEMENT BUYERS GUIDE 23

24. QUESTIONS 24