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Sociale medier
       Workshop

      Claus Johnsen
www.sensecommunication.dk




       www.sensecommunication.dk
Claus Johnsen


•   Adm. dir. Sense Communication
•   Tidl. Direktør og Partner, Kraft & Partners
•   Tidl. Direktør og partner, GCI Mannov
•   Marketingansvarlig, Canal+




     www.sensecommunication.dk
Markedsføring og web




     www.sensecommunication.dk
Det sociale web

•   Google
•   Landing Page
•   Facebook
•   Google+
•   LinkedIn
•   Twitter
•   Andre
•   Det mobile web




                     www.sensecommunication.dk
The Donuts Guide




   www.sensecommunication.dk
www.sensecommunication.dk
Hvor




www.sensecommunication.dk
Indhold

                                                   Blog
                                                   Opdateringer sociale medier
               Kendskab

                                                    E-bøger, webinars
                  Viden                             rapporter


Påvirkninger                                        Cases, demoer
                      Sammenligninger
                                                    kundereferecer


                Køb                                 Rapporter
                                                    Produkter



                       www.sensecommunication.dk
Hvad?

•   Følg branchenyheder, nichesites, podcasts
•   Følg Twitter (#), feeds, iReddit, Slideshare
•   Parkeringspladser (fx readitlater, mark and save)
•   Video
•   Smartphone
•   Brug en kalender




                     www.sensecommunication.dk
www.sensecommunication.dk
Sådan!

•   Research – www.facebook.com/search
•   Lingo – likes, apps, groups, fans,
•   Takt og tone
•   Opret en side




                   www.sensecommunication.dk
www.sensecommunication.dk
www.sensecommunication.dk
www.sensecommunication.dk
www.sensecommunication.dk
www.sensecommunication.dk
www.sensecommunication.dk
Youtube




www.sensecommunication.dk
www.sensecommunication.dk
www.sensecommunication.dk
www.sensecommunication.dk
www.sensecommunication.dk
E-mail og sociale medier




Signatur
Nyhedsbreve
Abonnement
                www.sensecommunication.dk
Hvornår?

•   Omsætning?
•   Kundeservice?
•   Engagement?
•   Kendskab?




                    www.sensecommunication.dk
Huskeråd

• Vær hvor dine kunder er
• Demografisk analyse på nettet
• Opret dig på de vigtigste medier:
  Facebook, Twitter, Google+, LinkedIn - andre
  relevante?
• Opret faggruppe, erfagruppe, netværk på
  LinkedIn
• Alerts!
• Husk at tjekke dit navn



                   www.sensecommunication.dk
Tendenser

•   Gamification
•   Mobile
•   Mobile betalinger, micro payment
•   Virtuel sammenhæng
    – TV + Twitter + Spil på App + Video baggrund + …
•   Video video video
•   Mobil marketing – buy as you go
•   Apps fortsætter væksten
•   Online grosister – social commerce
•   Kampagner i real-tid

                       www.sensecommunication.dk
www.sensecommunication.dk
Øvelser




www.sensecommunication.dk
Tak for i dag

www.sensecommunication.dk

www.johnsenpr.dk




                    www.sensecommunication.dk

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