presentation given by Claus Nehmzow at "culturemondo"roundtable in Taipei, on Dec 12, 2008.

1. Heritage Key -
Experiencing Ancient
Culture
Claus Nehmzow
Alcus International Ltd.
4th Culturemondo Digital Culture
and Heritage Roundtable
Taipei, Taiwan
December 10th to 12th 2008
Friday, 12 December 2008 1

2. Agenda
• Consumer demand for ancient culture
• Current offerings and their limitations
• An immersive, consumer-centric approach to
experiencing ancient cultures
Friday, 12 December 2008 2

3. Global demand for Ancient World
experiences is massive
Source: Unesco, UK TV Survey, other US/UK stats
Friday, 12 December 2008 3

4. Current offerings are mostly museum/
media - not consumer/interest centric
Friday, 12 December 2008 4

5. Visiting original exhibitions and locations:
highlights but also limited
• Visiting real locations might
suffer might shrink in a
recession
• Real locations have limits of
number of visitors before
suffering irreparable damage
• Most popular exhibitions are
crowded, you can’t get close
to the artefacts
Friday, 12 December 2008 5

6. Heritage Key: high quality ancient world
experience - enhanced by community
Friday, 12 December 2008 6

7. Working with many culture experts and
institutions
• Egypt:
• leading antiquities expert
• Nigel Hetherington, Owner, Past Preservers, Egypt
• Dr Kent Weeks, American University of Cairo, Director Theban Mapping
Project, discovered KV 5
• China:
• X'ian Museum of Teracotta Horses and Warriors
• Prof Wang Tao, Chair of SOAS, University of London
• Janice Lee, PHd student SOAS and staff member X'ian Museum
• Others
• Museums:Robert Knox, ex Keeper (30 years) of SE Asia Dept, British
Museum
• Ashley Brown, CEO, Brown Reference Group. Content provider.
• Sandro Vannini, Owner, Studio Vannini Photos, Italy
Friday, 12 December 2008 7

8. Focus on quality: best content, museums,
collections, heritage sites, and historians
Friday, 12 December 2008 8

9. Rich media, including video content,
photos, maps
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10. Unique: a 3D immersive time machine -
“as is” and “as was”
virtual
original
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11. Multiple visitors can share a virtual visit
to the egyptian tombs, “as they were”
Friday, 12 December 2008 11

12. The high quality cultural artefacts can
contain further embedded multi-media
• Original high
quality
photography
• Work with site
owners and
archaeologists
• Real world
replication /
virtual experience
Friday, 12 December 2008 12

13. Historians and experts will provide
lectures and tours
Friday, 12 December 2008 13

14. A video filmed “in-world” illustrates work
in progress on the terracotta warriors
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15. The (virtual) valley of kings at an early
stage
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16. Heritage Key will not compete but
complement and partner with others
• Free website access
• Subscriptions
(masterclasses, virtual
exhibitions)
• Exhibition/Massterclass
entrance fee
• Cross promotion with partners • Affilitate programs
• Cross links from virtual world - • Merchandizing
website • Sponsorship programs
• Centered around topics of interest
• Creating original artwork
• Licensing partner content
• Creating original artwork
Friday, 12 December 2008 16

17. What questions do you
have?
Friday, 12 December 2008 17