4. Ways to increase your brand recognition What are some ways you could increase your visibility? 4
5. Twitter Sign in to Twitter Write one tweet Find @SandraAClark Follow me/unfollow Retweet one of my tweets 5
6. What about you? What’s your handle? Find your neighbor Bonus: What’s their “brand”? Examples and suggestions. 6
7. Who to follow? Who should you follow? Exercise: Find people to follow Advanced topic: auto thank you emails to followers and auto return following (https://www.socialoomph.com/) 7
8. Suggestions to follow Rob Enderle (Analyst, Enderle Group)@Enderle Jeremiah Owyang (Analyst, Forrester Research) @jowyang Jason Snell (Editorial Director of Macworld)@jsnell Rafe Needleman (Editor of Webware) @Rafe Padmasree Warrior (CTO at Cisco Systems) @Padmasree Harry McCracken (Editor of Technologizer) @harrymccracken Guy Kawasaki (Former chief evangelist of Apple. Co-founder of Alltop.com) @Alltop 8
9. Now for what you really came for! Searching for jobs on Twitter Are they there? What have you heard? Where have you looked? Hashtag # (e.g. #jobs) 9
10. Twitter Job Search Video http://mashable.com/2011/01/08/advanced-twitter-search-jobs/ 10
11. Find A Job on Twitter http://search.twitter.com/advanced Look up with a partner Find at least 2 jobs 5 minutes 11
12. Other sites to search for jobs http://tweetmyjobs.com/jobseekerintro http://www.twitjobsearch.com/ 12
13. Skeptic/Believer Scale Where do you fit? 1---------2---------3--------4--------5 Skeptic Believer Any movement? 13
14. Want my links online? Send a direct message to @SandraAClark with your email requesting soft copy of links. 14
16. Twitter Appendix Twitter Security: Do not put your SSN or Passwords on twitter! Who cares who follows you? Everything you say is public around the world This makes you honest, authentic, and careful what you say Nobody can message you unless You Follow Them Don’t enable “Location Services” on your accounts or mobile devices unless you know what you are doing with them Complete your profile Use a good picture that shows your personality Also, Have a good picture on Twitter (it’s good to use the same one that you use for LinkedIn) for people to find – and they will! Use “art” if you are doing branding for your own web property or company or “Nom de Plume.” Recheck security settings periodically Some companies/people (e.g. Barack Obama has a verified a/c (see checkmark beside name but no longer adding new verification) but obviously not the President tweeting. 16
17. Twitter Appendix cont. Twitter search – the yellow pages of Twitter – www.twellow.com (www.twellowhood .com for local people) Job Search Resources http://mashable.com/2009/03/13/twitter-jobs/ http://www.twitjobsearch.com/ Signing in with Twitter' allows you to: save jobs to your account add your online CV follow others People to follow: Craig Fisher a.k.a. @Fishdogs – Craig is an IT and executive recruiter who co-founded A-List Solutions staffing firm. On Twitter he offers tweets on how to find a job in the web industry, hiring tips and tricks, along with professional career advice. Jennifer McClure a.k.a. @CincyRecruiter – Jennifer is an executive recruiter/coach. She often tweets out specific advice for job seekers, including words not to use on a resume. Jennifer is accessible to her followers and tweets about non-recruiting topics as well. Laurie DesAutels a.k.a. @biotechjobs – Laurie recruits a specific niche, looking for senior level leaders in the biotech and pharmaceutical industry. Her tweet stream includes links to other job search resources and lots of Twitter information. @Microjobs Started by well-known PR professional, Brian Solis, @Microjobs was developed to bring together job seekers and recruiters through tweets. How does it work?Recruiters begin their tweets with @Microjobs, and then submit. The @Microjobs account automatically tweets out requests to its growing network of job seekers. 17
18. Twitter Appendix cont. TweetMyJobs.com Another tool born out of Twitter for job seekers and recruiters. Follow the hashtag#Tweetmyjobs and visit the website. This is a very simple (and free) tool for job seekers. You can subscribe to desired job channels and even have new openings automatically sent to your mobile phone. Even better? You can specify which cities you want notifications from. Job search accounts: http://search.twitter.com/ There are a variety of Twitter accounts dedicated to providing job listings by field, company, region, and more. Once you’ve decided which best match your job search, consider turning on mobile alerts for these accounts to be among the first to receive messages (if your mobile phone plan includes SMS messages). By company @attjobs – Jobs at AT&T@mtvnetworksjobs – Jobs at MTV@TRCareers – Jobs from Thomson Reuters By field @alldevjobs – Developer jobs@cwjobs – Copywriter jobs@juicyjobs – Green jobs@libgig_jobs – Library Jobs 18
19. Twitter Appendix cont. @media_pros – Jobs for media professionals@narmsjobs – Retail marketing jobs@PRSAjobcenter – Jobs in public relations, communications and marketing@reflectx – Physical Therapy jobs@seojobs – SEO job listings@socialmediajob – Jobs in social media @travelmaxallied – Healthcare jobs@travelnursejob – Jobs for traveling nurses @usmusicjobs – US Music Jobs @web_design_jobs – Web design and other graphics jobs By job type @findinternships – Internships and entry level jobs for college students@freelance_jobs – Freelance jobs@heatherhuhman – Entry level jobs and internships@Project4Hire – Freelance and temporary jobs 19
20. Twitter Appendix cont. By region @sfmobilejobs – Mobile Web and Digital Media jobs in Silicon Valley General @JobAngels – Helping the unemployed find jobs@indeed – One search. All jobs. @jobshouts – General job postings@simplyhired – Job search site @StartUpHire – Jobs at VC backed companies@twithire – Job board service To find additional Twitter job resources, use the Twitter search function and type in keywords important in your job search. For example, “job openings,” “looking for a job,” or “healthcare career.” Additionally, you can search out others in your desired career field on sites like Twellow (a directory of public Twitter accounts, with hundreds of categories and search features to help you find people who matter to you), and Just tweet it. http://www.jobprofiles.org/library/job-search/100-useful-twitter.htm - 100 Useful Twitter Tools and Feeds for Your Job Search http://mashable.com/2009/05/17/twitter-hashtags/ - use hashtags (e.g. #hirefriday, #jobs) http://www.susanwhitcomb.com/category/posts/twitter-job-search-guide/ Not Twitter but useful job search site: http://www.linkup.com/ - Search company's career pages without having to go to each one individually. Start your job search on one of the purest job search engines on the web. Find and apply to job openings found directly on company websites. Free and no registration required. 20
Notas do Editor
5 minutes
Where do you fit on the scale of skeptic to believer? 1 is for those who don’t think it’s any use at all for job searches and 5 is for those who are certain it’s a great tool to add to your toolbox for job searching. NOTE: LOTS OF INFORMATION – DON’T PANIC!
What’s your brand? Name plus expertise plus location. Does your name appear on the first search page?How many times? Prize for most mentions on first search page. Excuses? Common name? NO EXCUSES!Do “Sandra Clark Silicon Valley training” search. What happens if you just search on expertise and location (e.g. software engineer Silicon Valley)? E.g. “training”
5 minutes (list on flip chart)Ideas: complete google and yahoo profiles, blog, join the board of an association, contribute to other’s blogs, write articles, contribute to papers, tweet, website, add your blog/website, etc to LinkedIn, etc.
Do altogether5 minutes – report out – what’s my brand?
Ask for suggestions of types of people to follow – list on flip chart (Ideas: leaders in your field, companies you’re interested in, recruiters, trade shows, people suggested on your page, etc)5 minutes: With a partner, find at least 2 people worthwhile following. 5 minutes: List on flip chart
List on flip chart
5 minutes for exercise5 minutes for report out: What did you find?
Has your opinion changed? Who moved up at least 2 or 3 points? Anyone move down?