The third installment of the social media for small to medium-sized business with Claris Networks and Ackermann PR. This week explored the implementation of a corporate social media policy and the nuts and bolts of how to get your social media strategy started. Presenters were Bill Piper, Larry Bodie and Shane Rhyne.
11. Handling negative attention Have a procedure in place Is the problem legitimate or is this person unreasonable?
12. Handling negative attention Have a procedure in place Is the problem legitimate or is this person unreasonable? Respond appropriately and honestly – with discretion
13. Handling negative attention Have a procedure in place Is the problem legitimate or is this person unreasonable? Respond appropriately and honestly – with discretion Act like a market leader
14. Handling negative attention Have a procedure in place Is the problem legitimate or is this person unreasonable? Respond appropriately and honestly – with discretion Act like a market leader Take issues offline when needed
16. A corporate policy Is Facebook the issue, or is it our employees? Social media on company time: losing or making money? What do employees need to know?
27. SocialMediaGovernance.com 152 corporate policies viewable by industry 176 research studies on social media use Some free, some paid Blog that features additional research and case studies multiple times per week