An overview of the current usage of social media by sales professionals, extracted from a recent US survey of B2B companies.

1. 10 research findings about
sales and social media

2. 10 extracts from a recent B2B survey

3. Top 3 reasons for sales using social
media, were networking, prospecting
and research.
1

4. 78.3% respondents said they had used
social media to sell.
2

5. 72.6% salespeople using social media
actually outperformed their colleagues
not on social media.
3

6. 75% of sales people have received no
training in the effective of social media.
4

7. 22% of respondents claimed they didn’t
use social media to close deals.
5

8. Of the 22% of sales people not using
social media, 45% didn’t understand it.
6

9. Of the 22% of sales people not using
social media, 19% did not see the value.
7

10. Between 5% - 25% time is spent on
social media sites, for the sales people
who actively use it.
8

11. Linkedin, Twitter, Facebook, Blogging
and Google plus are used by sales and
in that order of preference.
9

12. 54% of survey respondents tracked their
social media usage back to closed deals.
10

13. Data extracts were taken from a recent
survey conducted by James Keenan.
The survey results were generated by
5,110 sales people within the B2B sales
environment.
Note

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