Layar V2 Event Final Slideshare

© 2009, Layar BV Conﬁdential and Proprietory Photo: Marco Derksen
Browse The World, http://layar.com

dinsdag 8 december 2009

Claire Boonstra
Layar co-founder

Our reality: an empty canvas

http://www.ﬂickr.com/photos/pmo/533680927/


http://www.ﬂickr.com/photos/czy_584/42672745/

Augmented Reality is a new medium


Augmented Reality is an “Experience Medium”
not just a functional tool


Click to see video:
http://www.youtube.com/watch?v=a645kLWRmSU

© 2009, Layar BV Conﬁdential and Proprietory Browse The World, http://layar.com


click to play
video

http://www.youtube.com/watch?v=9tM8L8fMb98

“See what you can’t see”


Re-create
the past

Example layer

Colosseum, Rome


... and hear the lions roar

Example layer

“Old” art

developed by Hoppala

New art?


http://www.youtube.com/watch?v=uLs2eWOCcQ8

It’s through the (3D) objects that we experience


UFO’s:
Space-invaders
by Muzar

Zeppelins
by Winvolve


Personalization
& closed layers:

login


AR: New ways of Storytelling

http://phoenix.praxistechnology.com/sites/webartsites/myimages/4_8775_Storyteller_8286_image1_l.jpg

Beatles Magical AR tour by AugmentReality.co.uk

Automatic Triggering

Enter the zone, predeﬁned action starts: play video/ audio, display
coupon/ quiz question
http://www.ﬂickr.com/photos/gx9/274672095/

Point - Point

Point-point navigation enables treasure hunts, city tours, storytelling

Possible:
NOW


Layar version 3.0


Location AR
GPS / Cell-ID Compass Camera


Available on:
Android iPhone 3G S Symbian: 2010


Active Layar Developers

Austria
Belgium
Bosnia

1200+
+500
Canada
Bulgaria
United States
France India
Mexico
Germany Singapore
Italy Japan
Ireland Korea
Montenegro
Macedonia
Venezuela Netherlands
Brasil Portugal
Argentina Serbia
Chili South Africa
Spain Australia
Sweden keys New Zealand
Granted developer
United Kingdom


Developers doing business


254 layers
published worldwide


Brands on Layar
Newbury
Trulia St
YP

Voodoo OSM
Fest
Hotpads
Idealista
Tim
Horton’s


Layar so far: “where is...”


New content, created for AR

New art Storytelling
Messages & Graﬃti AR games
‘What’s going on’ Art walks

Around me Moving

“Where is...” City tours

Existing info
Location database

Experiences!


Experience domes:

walk inside and
teleport yourself to a
diﬀerent world


Example
completely ﬁctional


Red Bull parked cars around town

Find the car, turn the key and
win two tickets for RedBull Air Race


360 degrees panorama

Touch the key and see if you win..

Audio of the Red Bull Air race


Vision of the future


created by Najork.net http://vimeo.com/5716181

Do it yourself ?
http://dev.layar.com


or
If you don’t understand this
"object": {
"icon": "icon1.png",
"baseURL": "http://layar3d.jsource.nl/",
"full": "ghost.l3d",”reduced”: “small_ghost.l3d
"size": 2},


use one of these
easy development tools

• PorPOIse by Jens de Smit
http://code.google.com/p/porpoise/

• LayarDotNet by Dylan Phillips
http://layardotnet.codeplex.com

• Python: Django-Layar by James Turk
http://pypi.python.org/pypi/django-layar/0.1.0


www.buildar.com


Steef de Winter
<steef@numarketing.nl>


Still too techy?
Check the Developer Catalog


What’s your dream?

Thank You

@claireboo
claire@layar.com

Layar V2 Event Final Slideshare

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