Presentation by Claire Boonstra for the M-Football event in London, January 21st, organized by Camerjam. Explaining about Layar in general and how it can be used to create amazing Augmented Reality experiences for Football/ FIFA 2010 World Cup.
#mfootball
12. Active Layar content creators
Austria
Belgium
Bosnia
1650+
+500
Canada
Bulgaria
United States
France India
Mexico
Germany Singapore
Italy Japan
Ireland Korea
Montenegro
Macedonia
Venezuela Netherlands
Brasil Portugal
Argentina Serbia
Chili South Africa
Spain Australia
Sweden keys New Zealand
Granted developer
United Kingdom
vrijdag 22 januari 2010
13. Content developers doing business
developing layers for themselves or 3rd parties
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14. >320 layers
published worldwide
vrijdag 22 januari 2010
15. Some of the brands on Layar
Newbury
Trulia St
YP
Voodoo OSM
Fest
Hotpads
Idealista
Tim
Horton’s
vrijdag 22 januari 2010
16. Examples
of what can be done with Layar -
already now
vrijdag 22 januari 2010
23. Beatles Magical AR tour
Layer developed by AugmentReality.co.uk
vrijdag 22 januari 2010
24. New art
Inside of a piece of art
inspired by Mondrian
Layer developed by CMCDV (Germany)
vrijdag 22 januari 2010
25. 3D objects
placed above
your head
Layers developed by Muzar.org (NL) and Winvolve (Canada)
vrijdag 22 januari 2010
26. Place Santa in someone’s office
Webservice (PC)
Layer developed by Muzar (NL)
vrijdag 22 januari 2010
27. Stand here to take a Hermann and me in St Anton!
picture with Brought to you by Audi
Hermann Maier in
3D!
Fictional example
vrijdag 22 januari 2010
28. Special feature:
Automatic Triggering
http://www.flickr.com/photos/gx9/274672095/
vrijdag 22 januari 2010
29. Seeda - Japanese Rapper
launched new single though Layar
vrijdag 22 januari 2010
30. music starts playing automatically
when reached pre-defined destination
Layer developed by SystemK (Japan)
vrijdag 22 januari 2010
31. Many possibilities for auto-triggered actions:
Play audio
Play video
Show quiz question
Show 3D object
Show image
etc...
vrijdag 22 januari 2010
48. or use one of these
easy development tools:
vrijdag 22 januari 2010
49. • PorPOIse by Jens de Smit
• Hoppala layerbuilder by Marc Rene Gardeya
• LayarDotNet by Dylan Phillips
• Python: Django-Layar by James Turk
• BuildAR by Rob Manson
vrijdag 22 januari 2010