To last over time in social media you need good planning and a content mix that's works. This presentation describes the different roles and how you can plan for an attractive content - and delegate the work.
4. Your mix - Editorial categories
• General news – What’s happening in your industry. Deep insight.
• Product news – What’s new, why is it useful, to whom?
• Partner news – New deals, events, customer testimonials
• Event news – What’s happening, who’s there, where is it, why attend?
• Personal news – On a new position…(inside news). The profile of the week
• Fun news – Life after work
MARS 2012
5. What’s so special about you?
• Add what’s special for you, your team and your
company.
– Unique knowledge and/or personalities
• The audience will ask:
– Who are you and why should I listen?
MARS 2012
9. Social media production - Roles
• Community manager or Page owner. This is the person
who’s responsible for the content (but not necessary the
producer)
– Editorial mix
– Viral tactics
– Tone of voice
– Stickiness in message
– Coaching the content providers
• Content providers. These are the committed people with
interesting knowledge and/or personality
• Project sponsor. This is where you anchor i.e. high profile
interviews or new investments. Tracks progress against
project targets.
MARS 2012