1. London child poverty conference
New sources of funding and philanthropy
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2. What is Crowdfunding?
Crowdfunding describes the collective effort of individuals who network
and pool their resources to support efforts initiated by other people or
organizations.
Crowdfunding comes in four forms – equity, reward, donation, loan.
A recent NESTA study found that the UK Crowdfunding market is already
estimated to be worth £80 million - from £0 almost two years ago.
The worldwide market is worth $1.5 billion.
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3. Crowdfunding not a new concept
In the UK we've been Crowdfunding since Victorian times, although it
was known as civic subscription.
Several large parks in Manchester were built that way - plus most of
the statues in our towns.
The most famous example of civic subscription in the UK was Sheffield
University - from the penny donations given a century ago by Sheffield
factory workers to establish a university which would benefit their
economy, health and children.
In America the base of the Empire State building was 'crowdfunded'.
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4. Its not just about the money
Crowdfunding is not just about raising money, it is about validating a
project or idea.
Gaining support via Crowdfunding proves your idea is good and
develops a strong initial and loyal customer base before your project
even begins.
Importantly Crowdfunding democratizes the financing process.
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5. Types of businesses funded
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6. The Potential
The Bicycle Academy
“What Peoplefund.it has achieved for
The Bicycle Academy is impressive. It’s
a sign that people are prepared to roll
up their sleeves to back and support
ideas which make a difference to the
world – that’s what Big Society is
about” – Zac Goldsmith MP
Raised £40,000+ in just six days
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7. What Crowdfunding can't do
Crowdfunding for rewards are not the same as donations.
For purely raising money sites like JustGiving are a more viable
alternative.
Crowdfunded projects need a clear start, middle and end – with a clear
marketing plan throughout.
Nick Underhill
MD KEO Digital
www.peoplefund.it
nick.underhill@keofilms.com
www.keofilms.com
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