1. BUILDING A MINIMUM VIABLE
PRODUCT
@PSTURROCK
cc flickr “zorin denu”

2. WHY?

3. Lean Startup
Empirical
Minimum Viable Product
Build-Measure-Learn
Pivot

4. A startup exists to learn how to build a business
under extreme uncertainty—Eric Ries

5. Modular adaptation and iteration
Accelerated learning
Risk reduction
Evidence based funding
Davide Casli, http://intenseminimalism.com/2010/the-dot-loop-the-simplest-process-possible/

6. Value Inflection Points

8. MINIMUM VIABLE
PRODUCT SEGMENT

9. “Too many entrepreneurs who follow the lean
methodology get stuck in a product spin,
consumed with making and honing their Minimum
Viable Product. While the MVP is critical, it’s
missing its dance partner, the Minimum Viable
Segment.”
M I C H A E L S K O K , N O R T H B R I D G E V E N T U R E PA R T N E R S

10. The Journey from Niche to Scale
One
Twelve
Customer
Intimacy
Service
150
Product
Innovation
Experience
1000+
Operational
Excellence
Product

11. One Tribe
image by Dylan Walters flickr.com

12. MINIMUM VIABLE
SEGMENT
Small enough to dominate …

13. MINIMUM VIABLE
SEGMENT
Where you can succeed…

14. MINIMUM VIABLE
BENEFIT

15. “You're gonna have
to serve somebody,
Well, it may be the
Devil or it may be
the Lord
But you're gonna
have to serve
somebody”

16. MINIMUM VIABLE
DIFFERENCE

17. “When you have two coffee shops next to
each other, and each sells the exact same
coffee at the exact same price, what makes
you walk into one and not the other”
– 3 1 V O LT S D E S I G N

18. 15

19. Laptops
Smartphones
5
4
3
2
1
0
Price
Weight
Display
Power
Kim & Mauborgne “Blue Ocean Strategy”
Telephony

20. Laptops
Smartphones
Ipad
5
4
3
2
1
0
Price
Weight
Display
Power
Kim & Mauborgne “Blue Ocean Strategy”
Telephony

21. MINIMUM VIABLE
F E AT U R E S

22. MINIMUM VIABLE
EXPERIENCE

23. THE PIVOT

24. Modular adaptation and iteration
Accelerated learning
Risk reduction
Evidence based funding
Davide Casli, http://intenseminimalism.com/2010/the-dot-loop-the-simplest-process-possible/

27. W H AT ’ S Y O U R B I G G E S T
L E A P O F FA I T H ?

28. DESIGN AN
E X P E R I M E N T W I T H D ATA

29. GET OUT OF THE
BUILDING!

30. Minimum Viable
Segment
Benefit
Difference
Experience
Features
Build-Measure-Learn
Pivot
Get Out of the Building!

31. QUESTIONS?

32. THANK YOU
@PSTURROCK
cc flickr “zorin denu”