1. A Strong Canada Depends on
Strong Wireless Networks
Bernard Lord
President & CEO
Canadian Wireless Telecommunications Association
The Data Effect
April 17, 2013

2.  In 2010, the Wireless
Industry added
approximately $43 billion
to the Canadian economy.
 With $18 billion to GDP
directly, through the sale
of goods and services.
 Roughly $16 billion in
economic benefits for the
suppliers involved in the
production chain.
 And over $9 billion in
consumer surplus.
$-
$5,000
$10,000
$15,000
$20,000
$25,000
Millions
Comparison of Contribution to GDP 2010
 In 2010, more than 261,000 people in Canada had jobs - directly or indirectly - in the
wireless industry, where the average wage and value-added per employee were
higher than the corresponding Canadian average.
The Benefits of Wireless in Canada

3. $-
$1,000
$2,000
$3,000
$4,000
$5,000
$6,000
1987
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
Millions
Capital Expenditure
 $2.5 billion CAPEX
in 2010 ($101.17
/subscriber).
 The private sector
has invested $11.6
billion in spectrum
and wireless
infrastructure from
2008 to 2011 and
$23.7 billion over the
past decade.
Red = Cost of spectrum auction
Investment in Wireless in Canada

4. -
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
30,000,000
35,000,000
Projected Growth
to 30 Million
Subscriber Growth
Source: Research and Markets 2Q10 Canadian Mobile Operator Forecast 2009-2014

5. 48%
69%
52%
24%
Smartphone Usage – First Quarter 2012
33%
48%
36%
17%
Overall
18-34
35-54
55+
Smartphone ownership
2011 Results 2012 Results

6. 84%
79%
73%
64%
53%
34%
24%
Apps linking you to weather information
Apps that link you to social networks, Instant Messaging (Facebook, Twitter,
LinkedIn, etc.)
Apps that link you to travel, public transit, mapping or navigation information
An app for YouTube
Apps that link you to regional, national or international news
Health, fitness or wellness
Apps related to cooking or gardening
Most Common Types of Apps Used on Smartphones

7. Mobile Phone Banking and Payment Apps
28%
22%
38%
26%
18%
47%
Smartphone '12
Smartphone '11
18-34
35-54
55+
Cell phone only
 Smartphone owners living in cell
phone only households are more
likely to do some of their banking
or pay for products and services
from their phone.
% who use banking and payment apps

8. Competitiveness
8
 Canadians have many choices for wireless services with more than
two dozen wireless service providers, including national carriers,
strong regional players and high profile resellers.
Canada has one of the least concentrated markets in the OECD
 Canada is one of only six OECD countries with more than four
wireless service providers;
 13 OECD countries have only three wireless service providers,
and
21 countries have only four wireless service providers;
 On average, the top two service providers in OECD countries
control 71.9% of subscribers. Canada’s top two serve only
62.4%
Source: 2012 Subscriber data; sourced from Bank of America Merrill Lynch Global Wireless Matrix

9. 9Source: Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast, February 2013
• Two-thirds of the world’s
mobile data traffic will be
video by 2017. Mobile video
will increase 16-fold
between 2012 and 2017,
accounting for over 66
percent of total mobile data
traffic by the end of the
forecast period.
• Mobile-connected tablets
will generate more traffic in
2017 than the entire global
mobile network in 2012.
Wireless Traffic Growth

10. Wirelessly Connected Devices
10
50 Billion
in 2020
5 Billion
in 2010
Source : Ericsson

11. 0
2
4
6
8
10
12
2012 2013 2014 2015 2016 2017
66% CAGR 2012-2017
11Source: Cisco VNI Mobile, 2013
Wireless Traffic Growth

12. Privacy
12
 Data traffic will help fuel economic growth in all sectors, but the
concept of more data being transferred – including personal, private
and secure information – is scary to some.
 Canadians’ privacy rights are well protected through PIPEDA.
 Our principles-based approach to privacy protection recognizes the
right of consumers to be in control of their personal information,
holds businesses accountable, but does not constrain legitimate
business activities.
 We need to maintain a privacy approach that protects consumers
without unnecessarily stifling growth and innovation.

13. Key Priorities
13
More spectrum
More sites
Lower fees
Smarter regulations

14. A Strong Canada Depends on
Strong Wireless Networks