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Citizen Presentation
1.
2.
3.
4.
5.
Did you know?
6.
7.
These changes are
affecting the way people behave. Are you ready for the future?
8.
9.
Well over 1,000,000
books are published worldwide every year. A Google Book Search scanner can digitize 1,000 pages every hour.
10.
11.
Years taken to
reach 50 million users radio 38 years cable tv networks 13 years internet 4 years iPhone apps 1 billion in 9 months
12.
13.
If it were
a country it would be the worlds 4th largest.
14.
PRINT CIRCULATION #F9A237
#E5EEC0 #849F3C C: 0 C: 11 C: 54 M: 43 M: 0 M: 21 Y: 89 Y: 31 Y: 100 K: 0 K: 0 K: 3
15.
PRINT CIRCULATION
Newspaper circulation is down 7 million over the last 25 years. #F9A237 #E5EEC0 #849F3C C: 0 C: 11 C: 54 M: 43 M: 0 M: 21 Y: 89 Y: 31 Y: 100 K: 0 K: 0 K: 3
16.
ONLINE READERS
17.
ONLINE READERS But in
the last 5 years, unique readers of online newspapers are up 30 million.
18.
This year, traditional
advertising is in steep decline.
19.
This year, traditional
advertising is in steep decline. 18.7% 10.1% 11.7% 14.8%
20.
Meanwhile, digital advertising
is growing rapidly. 18.7% 10.1% 11.7% 14.8%
21.
Meanwhile, digital advertising
is growing rapidly. 18.7% 18.1% 10.1% 11.7% 9.2% 14.8%
22.
23.
More video was
uploaded TO IN THE LAST 2 months than if had been airing new content 24/7/365 SINCE 1948. ( ) Which was when ABC started broadcasting.
24.
10 MILLION
25.
The number of
unique visitors get every month, collectively. These businesses have been around for a combined 200 years.
26.
250 MILLION
27.
The number of
unique visitors get every month, collectively. None of these sites existed 6 years ago.
28.
29.
Only
18% of TV campaigns produce positive R.O.I.
30.
31.
32.
33.
Wikipedia launched in
2001. It now features over 13 million articles in more than 200 languages.
34.
35.
36.
37.
38.
was the only
American car company to not take a government loan.
39.
was the only
American car company to not take a government loan.
40.
was the only
American car company to not take a government loan.
41.
was the only
American car company to not take a government loan.
42.
In February 2008,
John McCain raised $11 million for his U.S. presidential bid.
43.
In February 2008,
John McCain raised $11 million for his U.S. presidential bid. That same month, Barack Obama attended no campaign fundraisers.
44.
Instead, Obama leveraged
online social networks to raise $55 million in those 29 days.
45.
46.
47.
48.
Millenials/Gen Y-ers already
outnumber Baby Boomers.
49.
Millenials/Gen Y-ers already
outnumber Baby Boomers.
50.
51.
52.
53.
54.
55.
56.
Social Media is
only becoming more pervasive, and has become a critical factor in the success or failure of any business.
57.
Social Media is
only becoming more pervasive, and has become a critical factor in the success or failure of any business.
58.
59.
60.
61.
Are you being
heard?