Philips created a custom video-enabled boardroom using Cisco TelePresence technology to facilitate virtual collaboration between global executives. The boardroom features a Cisco TelePresence 3210 system with large screens optimized for videoconferencing. With help from Cisco Services, the system was modified to also display multimedia and live TV when not in use for calls. This allows executives to instantly connect worldwide, replacing travel and speeding decision making with real-time insights into regional operations.