Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Working Together: The Private Sector in Humanitarian Response
1. Working Together:
A View From The Private Sector
Network Consulting Engineer, Cisco Systems – Tactical Operations
rbharani@cisco.com
Twitter: @densaer (team: @CiscoTACOPS)
www.cisco.com/go/tacops
WGET ICT Humanitarian Forum 11-12 April 2013 - Kista, Sweden
2. “What’s In It For Us?”
(one of our most common questions)
WGET ICT Humanitarian Forum 11-12 April 2013 - Kista, Sweden
3. It’s Part Of Our Customer Support
Cisco Culture: aggressive customer support (from Sandy Lerner)
“Customer Advocacy”
Recognition that tech is integral to any humanitarian response.
Imagine if hospitals, EMS, law enforcement, communications etc.
were unavailable due to technology outages!
Customer Advocacy is a key differentiator in the market for our
customers.
TacOps grew out of this attitude
When every other vendor is running away from
your crisis, we’re there for you.
(Yes, we work with our PR, Legal, etc…we’re covered)
WGET ICT Humanitarian Forum 11-12 April 2013 - Kista, Sweden
4. Can We Justify Our Involvement? YES!
Brand Recognition and Loyalty
Every time TacOps supports a disaster customer, whether
they are a Cisco shop or not – you can guarantee they will
not forget it
Few of our competitors do this
Transforming Public Safety Communications
Our agenda: demonstrate the value of IP communications
for public safety, disaster response, humanitarian operations
Grow the market through leadership and
the “art of the possible”
Consulting operations (after the crisis)
WGET ICT Humanitarian Forum 11-12 April 2013 - Kista, Sweden
5. Giving Back As a Core Value
Corporate Social Responsibility
Supporting the community creates goodwill.
We don’t just give money, but go into the field with a
trained team to provide augmentation of resources
Threefold approach: cash, product, people.
Attract the best new employees: they care about
what their employer does, not just getting a paycheck
We are accountable: Cisco annual Corporate Social
Responsibility Reports http://csr.cisco.com
It’s not just good for the community – it’s good for Cisco
WGET ICT Humanitarian Forum 11-12 April 2013 - Kista, Sweden
6. Benefits of Public/Private Partnerships
Real-world understanding of customers needs, Better products
Customer loyalty, Brand recognition
Growing your market
Sales improvements
Employee satisfaction and retention
Partnering with and learning from other best-in-class
organizations
“maximize our limited funding and leverage the capabilities
of our partners”
It’s the right thing to do
WGET ICT Humanitarian Forum 11-12 April 2013 - Kista, Sweden
7. Our relationships are global…and local.
WGET ICT Humanitarian Forum 11-12 April 2013 - Kista, Sweden
8. Connect With Us: Web. Email. Social Media.
On Cisco.com: http://www.cisco.com/go/tacops/
Email: tacops-info@cisco.com
Facebook:
http://www.facebook.com/cisco.tacops
Twitter: @CiscoTACOPS
WGET ICT Humanitarian Forum 11-12 April 2013 - Kista, Sweden
9. Thank You.
WGET ICT Humanitarian Forum 11-12 April 2013 - Kista, Sweden