Mobile Backhaul on the M.O.V.E.
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Mobile Backhaul on the M.O.V.E.
- 1. Robert Synnestvedt Lead, Global Mobile Internet Marketing C97-645084-00 © 2011 Cisco and/or its affiliates. All rights reserved. C97-687701-00 || © 2011 Cisco and/or its affiliates. All rights reserved. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1
- 2. • General Trends and Requirements: Cost and Capacity Challenge • Cisco Unified RAN : Optimized Backhaul Differentiators • Innovation and Leadership: • Network Architecture & Designs: • Take Aways: C97-687701-00 | © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2
- 3. Trusted Partner for Global Mobile Service Providers Innovation Monetization Optimization Unification Leadership differentiation new revenue reduced costs any radio trusted advisor any media partnership C97-687701-00 | © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3
- 4. Reduce Power Cell Site TCO Distribution Increase Mbs/Watt Source: China Mobile Electricity Reduce Footprint Multi-use POP Site Acquisition & 60% O&M Planning TCO Site Support 40% Civil Works TCO Site Rental Simplify Management Transmission BTS Radio Access OPEX over 7 years CAPEX C97-687701-00 | © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4
- 5. • Architect to scale 10-to-100X traffic growth • Simplify and unify operations Expanded service offerings and frequent radio upgrades • Reliable high-quality service assurance Resilient multiservice prioritization differentiation • Simultaneous operations for multi-vendor, multi-generation radio 2G, 3G, HSPA, LTE, Femto, WiFi offload, WiMax, etc. • Smooth, streamlined network migration Multimedia, multiprotocol, multitransport evolution C97-687701-00 | © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5
- 6. Linear transport for linear Subscriber Growth SP Basic WAP Single-Service Content Content Mobile Voice Core Single-Path Circuit Transmission Single-Access RAN Radio Access C97-687701-00 | © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6
- 7. Distributed to Scale with Non-Linear M.O.VE Demands SP Third-Party Multi-Service Content Content Video, Voice, Internet B2B2C National IP Core National Multi-Path Data Center/ Data Center/ Cloud/VHO Cloud/VHO Cell to Cell Cell to Cloud Regional Regional Data EPC/Edge Data Center/VSO Center/VSO Multi-Access Unified Radio Access RAN WiFi Access Ethernet Access Business Home C97-687701-00 | © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7
- 8. www.ciscoknowledgenetwork.com © 2010 Cisco and/or its affiliates. All rights reserved. C97-687701-00 | © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8
Editor's Notes
- the market is transitioning… the way we look at the network and the partners we work with will change….IP is becoming critical Cisco is the right partner to help you address the challenges of the mobile broadband tidal waveInnovation – high-performance, best of breed, reliable solutionsMonetization – new revenue opportunities and new business model B2B2COptimization – more efficient delivery of traffic, network simplification (functional integration/consolidation) = cost reductionUnification– migration and expansion support for Any radio technologies; flexibility in network architecture; common core for seamless subscriber experienceleadership – Cisco is focused on delivering the right technology and partnering with the service provider to help them succeed in a highly competitive environment