Service creation is simpler and delivery is faster, allowing you to react quickly to new market opportunities. http://www.cisco.com/web/offers/sp04/entering-new-markets/index.html?KeyCode=000947734

1. SERVICE PROVIDER
SOLUTIONS
Expand Your
Market Opportunities

2. 2
The World Is Changing Rapidly
You must be able to adapt to take advantage of opportunities.
Speed and agility are critical.
Digital disruption is
creating massive
new opportunities.
Entire industries are
being reimagined.
Customer preference
is changing how we
engage technology.
This change is
happening everywhere.

3. 3
Creating New Opportunities
for Service Providers
Cisco estimates new business models and revenue
streams to be US$1.7 trillion in the next decade.
50BILLION
7B mobile phone
subscriptions*
Number of devices
by 2020***
3/5 world population
still not connected**
“The Growth of the Global Mobile Internet Economy,” bcg.perspectives, Feb. 10, 2015.
“40 Percent of Globe Has Web Access, 4.4B Still Unconnected.” PCMag, Oct. 7, 2013.
Cisco Visual Networking Index: Forecast and Methodology, 2014–2019, Cisco, May 27, 2015.
*
**
***

4. 4
Entering New Markets Is Critical
To grow and stay competitive, you must take advantage
of new opportunities.
New Geographies New Customer Segments
Personal Business

5. 5
Entering New Geographies
Targeting underserved geographies with
new services can lead to significant growth
opportunities in developing markets.
Sub-Saharan Africa
Worldwide mobile
Internet market share
2011 TODAY
60%of the population has mobile
access, compared to 2%
who have fixed-line access.*
36%and growing*
18%
* “The Growth of the Global Mobile Internet Economy,” bcg.perspectives, Feb. 10, 2015.

6. 6
Growth in consumer
segments is driven by
mobility, cloud-based
services, applications,
and new content.
1. “The Growth of the Global Mobile Internet Economy,” bcg.perspectives, Feb. 10, 2015.
2. Amit Chowdhry, “Facebook Releases Lite Android App for Emerging Markets,” Forbes, Jan. 26, 2015.
3. “Cisco Visual Networking Index Global Mobile Data Traffic Forecast Infographic,” Cisco, Feb. 4, 2014.
4. Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update 2014–2019 White Paper, Cisco, Feb. 3, 2015.
5. Natasha Lomas, “Mobile Ad Market Spending To Hit $18BN In 2014, Rising To ~$42BN By 2017, Says Gartner,” TechCrunch, Jan. 21, 2014.
6. 2014 Cisco Connected World Technology Report, Cisco, Nov. 5, 2014.
Entering New Personal Services Markets
50 countries
delivering Spotify1
10X wireless data
traffic by 20194
69% of the world’s
mobile traffic will be
video by 20183
75% of professionals
would choose their
smartphone over TV6
1.23B monthly Facebook
users (945M mobile)2
Global mobile advertising
worth US$41.9B by 20175
vs.

7. 7
Looking for new ways to transform their business, commercial customers are
turning to service providers to help reinvent and revolutionize their business.
Entering New Personal Services Markets
According to the American Telemedicine Association (ATA), http://www.americantelemed.org.
“The Growth of the Global Mobile Internet Economy,” bcg.perspectives, Feb. 10, 2015.
*
**
• 2/3 of organizations have adopted flexible work models.
• The worldwide UCaaS market will be US$5.3 billion by 2018.
205 231— vs.—
Number of countries participating
in the 2012 Summer Olympic Games
Estimated number of countries using
cloud collaboration solutions
The Emergence of Telemedicine
USA
KENYA
Nearly 50% of hospitals
currently use some form of it.*
10M people use mobile
networks to access
MedAfrica services.**

8. 8
Speed to market is the new currency of value for service providers.
Achieve it with innovations like software-defined networking (SDN)
and network functions virtualization (NFV).
Building a Faster Network
ITaaS Service Provider Opportunity and Implications, AMI Partners, March 11, 2015.
Consumerization of IT Services Accelerates Service Providers Market Expansion, AMI Research, March 2015.
Based on the benefits associated with the right implementation of SDN/NFV. Cisco BTA Monetization and Optimization Models, Cisco VNI, Frost and Sullivan, ABI Research.
*
**
***
80%believe this will
improve the speed of
service deployment.*
88%believe this will
help them sell
more services.*
38%Revenue increase
by 2019 for service providers
that offer IT as a service.***
Up to 70% of businesses indicated that they would switch to service
providers with these technologies.**

9. 9
The Cisco®
Evolved Services Platform delivers automation and
services orchestration on a programmable network.
Getting More from Your Network
78%reduction in operating expenses*
200%increase in ROI*
Business case for Cisco ESP and NFV.*

10. 10
Case Study
Deutsche Telekom
Seizes an Underserved
Market Opportunity
Challenge
Bring small and medium businesses
critical IT technologies that typically only
larger companies enjoy.
Solution
With Cisco, Deutsche Telekom developed
a cloud VPN service that delivers self-service,
high security, cloud-managed services
and automation.
Results
Small businesses get vital services that are easy
to manage and within their budget.

11. 11
Case Study
Telefónica Unveils
“LTE in a Box”
Challenge
For some businesses, a public LTE network
doesn’t meet their needs, such as extra
security or performance.
Solution
Based on Cisco Premium Mobile Broadband
architecture, Telefónica launched “LTE in a Box,”
a private LTE network that delivers carrier-
grade infrastructure.
Results
Industries such as oil and gas, logistics,machine-
to-machine, and public safety now have a secure
communications model.

12. 12
Lower
infrastructure costs.
Reach
new markets.
Increase
competitiveness.
Improve
loyalty.
Deliver new capabilities
for customers.
Benefits for You

13. 13
Service creation is simpler and delivery is faster, allowing you
to react quickly to new market opportunities.
Visit cisco.com/go/sp to learn more.
@CiscoSP360
Welcome to the Benefits of
Cisco Open Network Architecture
© 2015 Cisco and/or its affiliates. All rights reserved.