Discover how advanced mobile services like FaceTime create new network demands that impact mobile operators and consumers. Check out this inforgraphic that summarizes the global mobile landscape, global mobile video growth, and much more based on the Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast Update, 2012-2017. To learn more about mobile networking trends, visit the Cisco Visual Networking Index (VNI) site: http://www.cisco.com/go/vni

1. Advanced mobile services create new network demands.
Can your wireless network meet your expectations?
Richer Experiences Better Productivity Adaptive Technology
Global Mobile Landscape
Smarter devices, data-hungry apps, more mobile traffic.
The number of smartphones and the amount of mobile data traffic they generate will
continue to grow substantially over the next five years.
NES
2017 O 2017
2.8 2,660
DE
MARTPH
VICE TR
BILLION Megabytes (MB)/Month
Per Smartphone
S
A
FF
IC
2012 2012
1.1
BILLION
342
Megabytes (MB)/Month
Per Smartphone
Global Mobile Video Growth
Total mobile video traffic will increase 16-fold from
Exabytes (EB) per Month
2012-2017, accounting for 66% of all global mobile
data traffic in 2017, up from 51% in 2012. 7.4 EB
0.5 EB
2012 2013 2014 2015 2016 2017
An Exabyte equals 1 billion Gigabytes
Measuring Advanced Mobility
Consider the potential impact of an advanced video application
like FaceTime on mobile networks.
What does it take to have a quality FaceTime experience?
Download Speed: 1,150 Kbps or greater
Upload Speed: 1,000 Kbps or greater
Latency: Less than 160 Milliseconds
FaceTime Test Results
MINUTES DATA SESSIONS
2 3MB* 4 MB
DATA PER MONTH
Per Session Per Minute Per Month
MB
Per Month Million iPhones **
Petabytes (PB)
per month
5 Petabytes per month equals:
66% 36% 12% 2%
of Mexico’s total of France’s total of South Korea’s total of United States’ total
mobile data traffic mobile data traffic mobile data traffic mobile data traffic
(8 PB) (14 PB) (42 PB) (207 PB)
per month in 2012 per month in 2012 per month in 2012 per month in 2012
How will mobile operators How are new wireless capabilities
deal with these advanced changing mobile consumer
mobile networking requirements? expectations?
Application Awareness Quality Experience
Real-time Network Analytics Mobility Your Way
Traffic Optimization Economic Value
To learn more about mobile networking trends,
visit the Cisco Visual Networking Index (VNI) site:
http://www.cisco.com/go/vni
independent study conducted over cellular network
estimated number of global iPhone users as of
January 2013 per independent reports