Cloud computing offers a host of business benefits that fuel top-line growth while also delivering bottom-line impact. These include TCO reductions of more than 50 percent and the ability to reduce time to market from days to minutes. By fostering business agility and delivering compelling economics, “the world of many clouds” helps provide certainty in uncertain times. For more info: www.cisco.com/web/about/ac79/cloud

1. The Business Value of
Cloud Computing
www.cisco.com/web/about/ac79/cloud
Joel Barbier and Jim Cooke, Cisco IBSG
December 2011
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2. 1. Addresses unpredictable application demand
on the data center
2. Fuels top-line growth
3. Improves bottom-line economics
Sources: Cisco IBSG, CBA, SMO, Commercial Sales, CSG, 2011
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3. Reduce Time to Market and
Roll Out Capabilities for Less:
Faster Provisioning
Fuels top-line growth
• Improve business agility, reach,
scalability 3 Months
Average
• Enable new services innovation
• Differentiate with new technologies
• Enhance business resiliency by
improving data center/application From 90 days to
minutes (Savvis)
uptime
Sources: Cisco IBSG, CBA, SMO, Commercial Sales, CSG, 2011
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4. Reduce TCO by
Improves bottom-line economics Up to 50%+
• Pay only for what you
consume, when you need it
-54%
• Improve employee productivity with ~$3,500/
month
consistent experience, access to
state-of the-art cloud applications
• Deliver key IT benefits: reduce TCO
by 50%+; utilize resources more
~$1,610/
efficiently (Cisco on Cisco – from month
9% to 37%, targeting 50%); reduce
collaboration applications IT TCO
by 15% to 23% (Cisco CSG)
Sources: Cisco IBSG, CBA, SMO, Commercial Sales, CSG, 2011
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5. 1. Clouds’ flexibility and economics provide certainty in uncertain times
• Clouds encourage transition from CapEx to OpEx, conserving cash
2. Clouds enable new
business and
technology capabilities At least 12% of enterprise workloads will run
to support emerging on clouds globally by 2013
digital Workload Shift by 2013 (by Vertical)
workforce, workplace 20%
SaaS
3. Competition is
IaaS
aggressively adopting 15%
cloud services
10%
• At least 12% of enter-
prise workloads will run
on clouds globally by 5%
2013)
0%
• SMBs will spend over Professional Public Retail, Healthcare Financial Manufacturing
1/3 of their IT budgets Services Sector Wholesale, Services
and
on cloud/managed Distribution
services by 2013
Sources: Cisco IBSG, CBA, SMO, Commercial Sales, CSG, 2011
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6. Thank you.
www.cisco.com/web/about/ac79/cloud
© 2011 Cisco and/or its affiliates. All rights reserved. 6