Cloud computing and cloud services are enabling new opportunities for service providers to deliver greater value to their customers, increase revenue, and offer a differentiated solution for collaboration. The Cisco Hosted Collaboration Solution (HCS) is the end–to-end system that allows SPs to create subscription - based, "as –a-service" offers of the Cisco Collaboration solution. The HCS now in its fourth year of existence has already enjoyed tremendous success and momentum is strong. In this session, attendees will learn how to offer their customers these critical collaboration applications using dedicated virtualized applications hosted in a shared infrastructure in the SPs data center.

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Journey to the Collaboration Cloud
Thabang Mashologu
Senior Manager, UC Product Management, Allstream
Chris Johnson
Technical Solutions Architect, HCS Sales Team, Cisco

2. Session Agenda
• Overview of Cisco Hosted Collaboration Solution (HCS)
• Introduction to Allstream HCS

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Cisco’s Hosted
Collaboration
Solution (HCS)

4. Cisco’s UC Consumption Models
Telepresence
Customer
Collaboration
Collaboration
Applications
Unified
Communications

5. What is HCS?
HCS ManagementUnified Communication
Collaboration Applications
Cloud Ready Virtualization Platform
Scalable, Resilient Network

6. HCS is a Multi-Customer Environment
PSTN
SP Core Systems Virtualization
Management
UC Service Activation Service Assurance
SaaS Cloud
SAN Storage
Softswitch/ SBC
Unity Cxn CUPC CUCCE
ASR
1000
CUCM
Dedicated UC
applications per
customer shared across
Cisco UCS hardware
MSP Data Centre
Customer 1
Customer 2
Customer 3
Customer 1
Customer 2
Customer 3 Customer 4
Mobile Clients

7. HCS Datacenter Architecture
MPLS Core
Nexus 1000V – Virtual Switches
FC
Customer Environments:
Cisco Unified Communication and
Collaboration suite of applications
Access Layer
(62xx)
Collapsed Core &
Aggregation Layer
(Nexus 7000s)
FC
L3
SAN StorageSAN Storage
MDS 9000
SAN Switch
MDS 9000
SAN Switch
UCS B-Series Chassis and
Blades running VMware
FCoE FCoE
ASR 1000 ASR 1000
Up to 10 Chassis
ASA ASA
L3
L2L2

8. HCS Deployment Models
Large Enterprise
HCS
Management
Hosted Private NetworkPure Hosted Hybrid On Premises
REMOTE MANAGED
Customer 4 Customer 5
UC on UCS UC on UCS
Customer 2 Customer 3
UC on UCS
PSTN
3G/4G Mobility
Network
VMware ESXi Server
HCS AppsHCS Apps HCS Apps
HCS PARTNER CLOUD Hosted Private Cloud
UC on UCS
Customer 1

9. HCS Management Platform
Service Fulfillment, Service Assurance, and Billing
UOM/SM vCenter UCSM DCNM
Cisco Unified Communications CPE Datacenter UCS SAN
HCM - F
(SDR, HLM, PM, SI and IPA)
Prime Central for HCS Assurance
Existing OSS/BSS
UCDM CCDMELM

10. HCS PSTN/SIP Interconnect
Law Enforcement
Agency
CUBE-SP
(ASR 1000)
SIP
Aggregation
Layer
SP
HCS
DC
Customer Premise (CPE)
SP WAN SP WAN
Service Provider
Network
Mobile
Network
PSTN/SIP
Network
Emergency
Services
PSTN/SIP
Network
Local BreakoutCustomer A Customer B Customer C

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Who is Allstream?

12. Canada’s all-business communications provider
The facts by the numbers
1
THE ONLY NATIONAL
communications provider focused
exclusively on the business
customer
2,500
EMPLOYEES NATIONALLY the skills
sets, the experience to deliver
50,000+
CUSTOMERS
across large enterprise, mid-market and
small business
600,000+
CUSTOMER
connections across Canada and
growing
30,000 km
OUR ADVANCED
national broadband infrastructure

13. Serving over 50,000 business customers

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What is driving
cloud &
collaboration?

15. Pace of market transitions
33% of SMBs plan to shift IT investment to
hosted cloud services in next 2 years
(Forrester)
Nearly 1/3 of the collaboration market will be
hosted by 2013 (Gartner)
5B mobile subscribers today. Over 500M
access the Internet on their mobile devices
(ITU)
40% of professional PCs will be managed
under a hosted virtual desktop model by
2013 (Gartner)
In 2-5 years, 40% of business customers
will buy communication services from the
cloud (IDC)
Personal Cloud will become the centre of digital
lives for apps, content and preferences.
(Gartner)

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Drivers for change
1. Financial
• Opex vs. Capex
• Remove Upgrade and
maintenance expenses
• Reduce real estate and energy
costs
• Reduce TCO
3. Flexibility
• Mitigate technology risk
• Enhance flexibility & application
diversity
• Business continuity
• Time to Value (TTV)
2. Simplification
• Remove complexity of: upgrade
cycles, maintenance contracts,
capacity planning, complex cost
justification for large capital
purchases, multiple rfp’s
4. Strategic Advantage
• Focus resources on Core
Business issues vs.
administration
• Get Current. Stay Current

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Allstream Hosted
Collaboration
Solution – an
introduction

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Jabber
Cisco Unified
Communications
Manager
On Premises CloudHybrid
Allstream and Cisco’s strategic alignment
Any content, on any device, anywhere

19. Allstream’s
unique
approach
• Canadian Cisco Collaboration Partner of the Year
• Cisco Customer Satisfaction Excellence Gold Star
• Cisco Gold, Master UC, Cloud Managed Services Master
• Nationwide Professional Services delivery practice, with
strong PMO
• SIP Trunking certified with Cisco
• Business process interworking between IP Connectivity
and Value Added Services
• In-house development of OEOM & ASAP portal
• Flexibility and agility

20. What’s included in Allstream HCS
Features Included Allstream HCS Bundles
Basic Foundation Standard Contact Centre
Full Voice/Call Control   
Unified Contact Centre
Express Premium seat
Unified Messaging   
IM & Presence   
Desktop Softphone  
Smartphone Client  
Devices (phones, endpoints) 1 1 1 1 10
Voice Gateway   
SIP Trunks & Data Transport   
Self-Care Portal   
Fully Monitored & Managed   

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Monthly per seat pricing includes:
 Hardware and software:
• Cisco HCS license
• Cisco IP set, soft clients
• Voice gateway (ISR G2)
 Services:
• Installation
• Maintenance and upgrades for term
• Proactive monitoring and management
 Connectivity at data centre:
• SIP trunks and DIDs
• MPLS bandwidth
CompleteSolution
Allstream HCS pricing

22. Allstream HCS architecture overview

23.  Every core network device in the
architecture is redundant
 Geographically diverse network access
links
 A single customer instance can be placed
upon multiple servers across multiple
chassis compounding redundancy
 Tier 3+ Data Centre with redundant
environmentals, external Hydro power grids
and internal generators with fuel. Preferred
emergency service site
Redundancy
In the Cloud:
 HCS voice gateway on the customer site
can act as a standalone service until the
network connection is restored
 Every seat is equipped with Single Number
Reach. Mobile devices will continue to
operate in the unlikely event the site has
an issue
On Premises:
Result: More redundant that 99% of CPE builds in Canada

24. Allstream HCS is secure and managed
Secure
• Allstream HCS architecture is multi customer / not multi tenant,
delivering shared hardware, dedicated customer application instances
per customer
• Cisco Security architecture within and across whole solution (data
centre architecture, virtualization platform, application separation)
• Leverages MPLS connectivity to extend industry-leading security
features of Allstream’s national Business IP-VPN network
Managed
• Reduced implementation times and risk
• Assurance toolkit integrated with Allstream’s OSS tools, with flexibility
for managing existing customer infrastructure
• Customer multi-level self-service capability (clear service visibility &
management control through administrative portal)

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Administration portals
• View and make changes to voice, voicemail,
mobility and presence services
• Promote discovery of UC features directly to the
users
End User Portal
• Add and change users and services
• View billing and usage reports
• Customer location based management
• Determine numbering plans for individual
locations
Customer Portal

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Management options for Allstream HCS
Self-Administration
• Customer is provided with a fully functional
and secure portal into their Allstream HCS
applications
• Can administer password access to various
admin capabilities
• End user portal for an individual to
administer their personal features
• Allstream takes care of software upgrades,
patching and maintenance fixes
Allstream Managed
• Send requirements to Allstream and
Allstream performs admin and management
within SLA specs
Shared Management
• Customer performs specific tasks and
Allstream fills in the gaps

27. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 27
• OPEX model (per user per month fee):
• Can include hardware within the per user per month fee (e.g. IP sets, gateways)
• Can include installation within the per user per month fee
• Can include the SIP trunks and MPLS access within the per user per month fee
Can also be a CAPEX model
• Customers can purchase sets and gateways if desired
• Just about any combination of OPEX/CAPEX can be accommodated
HCS enables your business growth by delivering choice
Allstream understands that each customer is unique
Financial flexibility

28. Total cost of ownership
• According to Forrester, average total
cost of ownership of a CPE
collaboration solution is $45.00 per
user:
One-time setup
Hardware and software
Ongoing expenses such as maintenance, hardware
and software upgrades, floor space and utilities
Cost of capital for a CAPEX purchase
Connectivity to the outside world
This did not include the multitude of soft costs
HCS will typically deliver real
savings of 20-40%

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Practical applications of Allstream HCS
• Customer lab prior to deployment
• Test new applications or hardware on a per seat basis without capital investment
• Rapid deployment of tests – from months to days
• Dynamic customers who flex up and down in staff levels can utilize this service and match their expenses to their usage e.g. contact
centres, seasonal business impacts, new business ventures in an existing corporation, short term office locations
• Customers who want simplified budgeting, billing and charge back mechanisms
• Networkable within an existing Cisco CPE architecture – e.g. use for new location
• Replacement of aging Cisco software releases – migrate licenses and reuse sets
• HCS may be the redundant site and recovery location for CPE solutions
• Integrates into non Cisco CPE environments and can provide a long term migration strategy
• Less IT time spent on maintenance, repair, upgrades, capacity planning, etc. IT can spend more time delivering business benefits.
Lab:
Dynamic customer environments:
Phased replacement of old solutions:

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Challenges Solution Benefits
 Finding a cloud-based service to
consolidate all voice and data -
managed by a single provider
 Generation of immediate cost
savings
 De-risk the transition from legacy
to UC platforms
 Co-existence with legacy
infrastructure (i.e., dial plans)
 Application integration
 Allstream delivered a hosted
solution, including voice, video,
IM, and presence, all on one
platform
 Allstream MPLS and SIP
Trunking
 Project manager assigned to
execute a 3 phase transition
plan based on building
readiness.
 1,400 users implemented in the
first 3 months completing the
1st phase.
 Integrated communications by
combining voice and data and
centralizing management
 Reduced operational costs and
improved productivity through
collaboration tools such as
presence, conferencing, web
sharing etc.
 Enhanced transparency through
electronic billing and performance
reporting
 Improved failover capacity, disaster
recovery and business continuity
Public Sector Organization dealing with the financial and operational challenges of maintaining
aging legacy voice infrastructure for 2,700 users
Case study

31. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 31
Demo –
see Allstream HCS
in action Process
People
Tools

32. Key takeaways: How Allstream HCS drives performance
Scale
• Proven, pay-
as-you-grow
architecture
• Flexible
support for on-
premises,
cloud and
hybrid
deployments
Accelerate
• Accelerate adoption of
collaboration, realize
productivity gains and
cost benefits faster
through automated, less
complex deployments
• Reduce user support
complexity by providing a
ubiquitous user-
experience and access to
a common set of services
across the organization
Optimize
• Empowers
administrators and end-
users via self-service
capabilities
• Increased visibility and
control into network,
applications and
services utilized across
the organization

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Thank you.