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10 Things You Haven't Considered About Facebook Apps
- 2. What’s your
Budget?
Are you going to go in for a plug
and play app or do you have the
financial flexibility to invest in a
custom app?
- 3. Who will design
your app?
Does your in-house designer have the
experience and the ability to come up
with a killer UI?
- 4. How deeply do you want to
manage your app?
Are you going to build an entire
backend that makes it easy for you to
manage and edit your app?
- 5. Have you thought the user
journey through?
Is your base marketing message
properly conveyed through the app?
- 6. Does a Facebook app hit
your objective?
Are you sure you’re not going digital
just for the sake of going digital?
- 7. When is your app supposed
to hit its goal?
Is this an app that’s going to reside on
your page for a year or for a week?
- 8. Has it been optimized for
Facebook’s Open Graph?
Are fan interactions on your app going
to be shared with their friends?
- 9. Is the app going to
be mobile?
Are you going to tap into the market of
64% of users who use social media on
their mobiles?
- 10. Where else will the
app reside?
Are you going to have a version of it on
your website or on your microsite to
increase its reach?
- 11. Are you going to run
Facebook ads?
How do you plan on telling the world
about your app?