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Circular Economy by Sarah Dixon
1. Ellen MacArthur Foundation
Business Schools Study Tour
The Circular Economy -
Implications for Business Schools
21st May 2012
Dr Sarah Dixon
Bradford University
School of Management
www.bradford.ac.uk/management
2. Agenda
Context – the world is changing
Curriculum - what we need to develop
Research and knowledge transfer - how to make knowledge
work
Organisational adaptation – constraints and enablers of
innovation
University of Bradford – committed to the cause
Conclusion – can we change the world?
www.bradford.ac.uk/management
3. The World is Changing
Crisis of Anglo Aging populations in
American capitalism developed world ‘Arab spring’
Rapid technological Changing regional
change economic power
Finite resources
Power of social
media
Climate
change
www.bradford.ac.uk/management
4. Circular Economy Curriculum
Rethink economic systems
Rethink supply chains
Rethink manufacturing and operations management
Rethink financial models and accounting systems
Rethink sales and marketing
Rethink technology and information systems
Rethink business models and strategy
www.bradford.ac.uk/management
5. Making Knowledge Work
Circular Economy Concept Requires:
Rigorous evidence Cross-disciplinary
based research research
Knowledge Support from
transfer funding bodies
Academic & Close interactions
business credibility with businesses
Impact case Management
studies adapation
www.bradford.ac.uk/management
7. Constraints on Innovation
Stockmarket
Revenue and margin growth
vs. risk and lower margins
Reward systems
Linked to known revenues
vs. linked to innovation
People
Way we do things = success
vs. new things may = failure
www.bradford.ac.uk/management
8. Influences on adaptation
Top management team attitudes and willingness to
change
Firm characteristics:
Culture, structure
Approaches to innovation
Procedures for approval of new business
Mechanisms and support for sharing ideas and
interactions between managers
Appropriate communications, networks & communities
Organizational responses to mistakes and attitude to risks
Attitudes to success and failure
Balancing ‘new’ and ‘old’ business
Strategy and the current business models/foci of the
firms
www.bradford.ac.uk/management
9. Bradford Commitment
to Circular Economy
EMF Partnership since 2010
Postgraduate Certificate in Circular Economy
10+1 Summit 2011 on closed loop thinking
EMF HEI Partner
MBA in Enterprise, Innovation and Circular Economy
Leeds City Region scoping study
Planned research programme with Euromed
‘The Loop’
www.bradford.ac.uk/management
11. 3.5 Proposals – North & South Perspectives
South Perspective
North Perspective
Confronting Inequality: Celebrating Diversity
12. The Loop (SEC)
Research and knowledge
transfer Create and support new
business models
Programmes
Incubate new businesses
Incubation units
Support regeneration
Consultancy
Spread the word
Student enterprise
Underpin with research
Schools outreach
www.bradford.ac.uk/management
13. Can we change the world?
Education Aspiration
and Interaction
Knowledge
Passion
Making
Network knowledge
Ellen work
MacArthur
Foundation
www.bradford.ac.uk/management