In order to promote their new “Borderless Networks” initiative to IT professionals, Cisco turned to Circ.us. Along with RG Creations, our solution was a direct mail cube in which all four sides were triggers for a different level of a multi-level augmented reality gaming experience.

1. Cisco Borderless Networks
Max Liberty’s Escape from The Shackles of Old Network Infrastructure

2. Circ.us is a creative communications firm
that helps
brands and their agencies tell
stories
through
innovation and participation.

4. Objectives
•Promote Cisco’s Borderless Networks initiative to IT
professionals
•Create an engaging lead generation tool to be deployed
via direct mail
•Innovate

5. Introducing Max Liberty
In order to promote their new
“Borderless Networks” initiative to IT
professionals, Cisco turned to Circ.us.
Along with RG Creations, our solution
was a direct mail cube in which all
four sides were triggers for a different
level of a multi-level augmented reality
gaming experience.

6. In order to overcome potential barriers to entry, influential IT professionals were sent
everything they would need to get started.

7. Our game designers ensured the experience was engaging,
but achievable.

9. Four environments were created; each one a level. The cube needed
to be rotated to manipulate Max and successfully free him.

11. Circ.us puts you in
the game

12. Circ.us Services
•Ideation/Strategy
•Augmented Reality Development/Programming
•Game Design/Leveling/QA
•3D/2D Art
•Interface Design
•Sound Design
•Copywriting
•Game Hosting and Analytics