A Social Media Platform Building Strategy from Cindy Ratzlaff, who explains how she gathered more than 100,000 friends, fans, subscribers and followers on social media to create visibility for her brand.

1. D This, N That
o ot
S ocial Media R oadmap for Authors
1

2. What if you wrote a book but no one
read it. . .

3. D This, N That
o ot
100,000+ friends, fans, followers ,
connections, subscribers
3

4. D This, N That
o ot
B log, FB P rofile, FB Fan Page, Twitter,
YouTube
Auto Tweet, Post to FB L ive
S et a timer for 15 minutes morning & night
Call every fan, follower by name… make
friends

5. D This, N That
o ot
S hare your excitement, your process, your
progress
E ncourage and support other writers
Fiverr, Odesk, Wordle.net, to enhance visuals
Make a book trailer at Animoto.com-FR E E
Power of Free gift in exchange for e-mail

6. Author Social M Cycl e
edia

7. Author Social M Cycl e
edia
B log
S hare blog link to FB Fan Page
Auto Tweet FB Fan Page link to post
S hare FB Fan Page link on P rofile
Create video version of post 2 days later
R epeat Cycle
In between, comment, respond, engage

8. BLO = H M
G O EBASE

9. BLOG
Wordpress.com, B logger.com
S hort posts, under 500 words; shorter is
better
Always use a image to illustrate
Use K eywords in title & tags

10. FACEBO K PRO
O FILE

11. Profil es: Engaging for Authors

12. FACEBO KFANPAGE
O

13. O IZEDFANPAGE
PTIM

14. Auto Post to Twitter

15. FANPAGES ARE CO M N
M U ITIES

16. Treat Fans Like Insiders

17. PRO O O TWITTER
M TE N

18. TWITTER CH LIST
ECK
Follow everyone who follows you;
S ocialToo.com
Make lists of key people in your industry to
“filter the noise”
Tweet, R T, converse and add value
P re-schedule with Hootsuite.com
Clean Up and Flush with Tweepi.com

19. Y U BE
O TU

20. Y U BE CH LIST
O TU ECK
Think about how people search when giving
your videos a title
Add keywords in both the description of the
video and the keyword box
K eep videos short
Create quality videos free with your still
images at Animoto.com

21. DAILY ACTIO STEPS
N
Write a short blog post
S hare the post link on your FB Fan Page
Auto Tweet the Fan Page Update
L ike Your Fan Page update & share on your profile
Videotape highlights from the post & upload to YouTube
S hare video link on FB Fan Page which auto tweets
L ike your video post of your FB Fan Page and share to your
profile

22. M BRAN PRO ISE
Y D M
http://Facebook.com/B randNewB randYou
http://Twitter.com/B randYou
http://YouTube.com/CindyR atzlaff
http://CindyR atzlaff.com