Search Engine Optimisation for Hotels

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Presentation covering the main areas of SEO for hotels, presented at the Hotel Website Marketing Conference in Dublin.

Tecnologia Negócios

Search Engine Marketing & Social Media Julian Lynch Commercial Director

Agenda Google Search Results Search Trends for Hotels SEO Overview Keyword Research On Page Optimisation Link Building Strategy Effective PPC Campaigns Sponsored Ad Formats Analytics and Measurement Optimise the Customer Journey Changing Online Behaviour Google Blended Search Interactive Return

Google Search Results

Search Trends for Hotels

Search Engine Optimisation

SEO Overview

Keyword Research

Keyword Research

On Page Optimisation

Link Building Strategy

Link Building Strategy

Sponsored Search Advertising

Effective PPC Campaigns ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Effective PPC Campaigns ,[object Object],[object Object]

Sponsored Ad Formats

Analytics and Measurement

Optimise the Customer Journey March 2009 Awareness Interest ,[object Object],[object Object],February 2010 Consideration Conversion Retention Maximise ,[object Object]

Changing Online Behaviour www. interactive return.com

Changing Online Behaviour

Google Blended Search

Interactive Return Team

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Following the popularity of “Cloud Revolution: Exploring the New Wave of Serverless Spatial Data,” we’re thrilled to announce this much-anticipated encore webinar. In this sequel, we’ll dive deeper into the Cloud-Native realm by uncovering practical applications and FME support for these new formats, including COGs, COPC, FlatGeoBuf, GeoParquet, STAC, and ZARR. Building on the foundation laid by industry leaders Michelle Roby of Radiant Earth and Chris Holmes of Planet in the first webinar, this second part offers an in-depth look at the real-world application and behind-the-scenes dynamics of these cutting-edge formats. We will spotlight specific use-cases and workflows, showcasing their efficiency and relevance in practical scenarios. Discover the vast possibilities each format holds, highlighted through detailed discussions and demonstrations. Our expert speakers will dissect the key aspects and provide critical takeaways for effective use, ensuring attendees leave with a thorough understanding of how to apply these formats in their own projects. Elevate your understanding of how FME supports these cutting-edge technologies, enhancing your ability to manage, share, and analyze spatial data. Whether you’re building on knowledge from our initial session or are new to the serverless spatial data landscape, this webinar is your gateway to mastering cloud-native formats in your workflows.

Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME

Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME

Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME

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2024: Domino Containers - The Next Step. News from the Domino Container commu...

2024: Domino Containers - The Next Step. News from the Domino Container commu...

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Manulife - Insurer Transformation Award 2024

Manulife - Insurer Transformation Award 2024

Manulife - Insurer Transformation Award 2024

The Digital Insurer

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How to Troubleshoot Apps for the Modern Connected Worker

How to Troubleshoot Apps for the Modern Connected Worker

Accelerating FinTech Innovation: Unleashing API Economy and GenAI Vasa Krishnan, Chief Technology Officer - FinResults Apidays New York 2024: The API Economy in the AI Era (April 30 & May 1, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...

Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...

Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...

Angeliki Cooney has spent over twenty years at the forefront of the life sciences industry, working out of Wynantskill, NY. She is highly regarded for her dedication to advancing the development and accessibility of innovative treatments for chronic diseases, rare disorders, and cancer. Her professional journey has centered on strategic consulting for biopharmaceutical companies, facilitating digital transformation, enhancing omnichannel engagement, and refining strategic commercial practices. Angeliki's innovative contributions include pioneering several software-as-a-service (SaaS) products for the life sciences sector, earning her three patents. As the Senior Vice President of Life Sciences at Avenga, Angeliki orchestrated the firm's strategic entry into the U.S. market. Avenga, a renowned digital engineering and consulting firm, partners with significant entities in the pharmaceutical and biotechnology fields. Her leadership was instrumental in expanding Avenga's client base and establishing its presence in the competitive U.S. market.

Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...

Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...

Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...

Angeliki Cooney

The microservices honeymoon is over. When starting a new project or revamping a legacy monolith, teams started looking for alternatives to microservices. The Modular Monolith, or 'Modulith', is an architecture that reaps the benefits of (vertical) functional decoupling without the high costs associated with separate deployments. This talk will delve into the advantages and challenges of this progressive architecture, beginning with exploring the concept of a 'module', its internal structure, public API, and inter-module communication patterns. Supported by spring-modulith, the talk provides practical guidance on addressing the main challenges of a Modultith Architecture: finding and guarding module boundaries, data decoupling, and integration module-testing. You should not miss this talk if you are a software architect or tech lead seeking practical, scalable solutions. About the author With two decades of experience, Victor is a Java Champion working as a trainer for top companies in Europe. Five thousands developers in 120 companies attended his workshops, so he gets to debate every week the challenges that various projects struggle with. In return, Victor summarizes key points from these workshops in conference talks and online meetups for the European Software Crafters, the world’s largest developer community around architecture, refactoring, and testing. Discover how Victor can help you on victorrentea.ro : company training catalog, consultancy and YouTube playlists.

Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024

Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024

Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024

presentation ICT roal in 21st century education

presentation ICT roal in 21st century education

presentation ICT roal in 21st century education

Passkeys: Developing APIs to enable passwordless authentication Cody Salas, Sr Developer Advocate | Solutions Architect - Yubico Apidays New York 2024: The API Economy in the AI Era (April 30 & May 1, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...

Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...

Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...

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Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...

Search Engine Optimisation for Hotels

1. Search Engine Marketing & Social Media Julian Lynch Commercial Director

2. Agenda Google Search Results Search Trends for Hotels SEO Overview Keyword Research On Page Optimisation Link Building Strategy Effective PPC Campaigns Sponsored Ad Formats Analytics and Measurement Optimise the Customer Journey Changing Online Behaviour Google Blended Search Interactive Return

3. Google Search Results

4. Search Trends for Hotels

5. Search Engine Optimisation

6. SEO Overview

7. Keyword Research

8. Keyword Research

9. On Page Optimisation

10. Link Building Strategy

11. Link Building Strategy

12. Sponsored Search Advertising

13.

14. Branding V Direct Response Promote Brand – Increase Conversions

15. Sponsored Ad Formats

16. Analytics and Measurement

17.

18. Social Media

19. Changing Online Behaviour www. interactive return.com

20. Changing Online Behaviour

21. Google Blended Search

22. Interactive Return Team