Mais conteúdo relacionado Mais de CiaranDelaney (18) Scanyours Hotel Conf Final1. Scanyours.com © 2000-2010 Scanyours.com © 2000-2010 Milan Verstegen Datum : March 25, 2010 Hotel Website Marketing Conference “ Role of Website Personality and Gender on Website Effectiveness” 2. Who am I :) Scanyours.com © 2000-2010 3. De ScanYours Tag-cloud Scanyours.com © 2000-2010 Internet consultancy Market Research Strong connection with VU University 30 ScanYoursers Increase online sales Improve online processes With Fun and Result driven Innovation Online marketing Webdevelopment Customers in different industries 5. Personality Quiz I Scanyours.com © 2000-2010 “ Who is making the actual decision to book a room online?” 1 2 6. Personality Quiz II Scanyours.com © 2000-2010 “ What is important in making the final booking decision?” 1. Welcoming atmosphere 2. Elegant 3. Trustworthy 4. Depth of selection / information 5. Ease of use 7. Online Consumer Behavior Scanyours.com © 2000-2010 Need Search info Alternatives Decision Consuming After sales SUPPORT ALL STAGES HOW? WHY? 10. HOW: Five building blocks Scanyours.com © 2000-2010 Stylable Functional Usable Available Accessible Source: Dr. Tibert Verhagen, VU University, ScanYours 11. Accessible Scanyours.com © 2000-2010 Stylable Functional Usable Available Accessible “ Over 80% of initial site visitors uses a search engine as starting point” 13. Usable Scanyours.com © 2000-2010 Stylable Functional Usable Available Accessible “ Attention to usability approximately doubles desired business metrics” 14. Functional Scanyours.com © 2000-2010 Stylable Functional Usable Available Accessible “ Functionality offers a way to accomplish strategic value and unique positioning” Source: Dr. Tibert Verhagen, VU University, ScanYours 15. Stylable Scanyours.com © 2000-2010 Stylable Functional Usable Available Accessible “ Mental representation of a website on dimensions that are similar to and reflect the dimensions of human personality” “ It’s about Impressions and Experiences” 17. Stylable Scanyours.com © 2000-2010 Stylable Functional Usable Available Accessible Website Personality Online Atmosphere Multi-channel Experience Website Design Trust and Risk Emotions Branding Online Store Image 23. Relation between building blocks Scanyours.com © 2000-2010 Functional Usable Available Accessible Stylable Basic attribute/dissatisfier Performance attribute Exciting attribute Objective Subjective