1. Case Studies
Prashant Chaudhary
@chyprashant

2. Case Studies of SEO prospects
Philly Dentistry
Objectives
Analysis
Problems
Improvements
Results

3. Starting
Dr. Ken Cirka, dentist by profession decided for SEO for his website
PhillyDentistry.com and target more potential customers.

4. Objective
 Increase Traffic to attract Potential clients.
 Target more Lucrative Cosmetic dentistry services
 Create Web Presence

5. First Look

6. Analysis -
 The site used keyword-rich image alt tags, but search engines give more weight to visible text
such as headlines and body
 In this website, search engines could detect no body copy or headlines and link text.
 The site was also opening up the business to spam

7. Problems -
 The title tag, body content, and headers are the most important factors in search
engine rankings for on-site optimization.
 The description meta tag is of second importance for SEO rankings.
 The keywords meta tag and alternative text have little effect on rankings, but alt
attributes do affect image searches.

8. First Redesign

9. Analysis -
 The redesigned site was much more search-friendly.
 The new site included service-specific pages optimized for one or two keywords,
and prominently used his primary key phrases
 The new title element targeted the phrase cosmetic dentist Philadelphia and
tooth whitening Philadelphia:

10. Result -
Just after 8 months of SEO –
Ranking increased from Non Existent to number 1 in Google for both natural ranking
as well as for pay-per-click(PPC)

11. Improvement -
 Dr. Cirka went from gaining one new client per week from his website, with an
average of 9 new clients per week from his website.
 In just 9 months, Dr. Cirka hired another dentist, added new staff members,
and moved to a larger office to accommodate the influx of new patients.

12. Factors -
This nearly 10 times improvement was caused by 3 factors:
 Keyword optimization of his site
 A monthly promotion campaign to build inbound links
 Minimal PPC advertising

13. Second change

14. Results
 PhillyDentistry.com referred on an average of 47 new clients per week
 Increase of 5.2 times the previous design and an increase of 47 times over the
original site

15. Title and Content Layout with Chart

16. Effects -
 Expanded Reach
 Brand reputation
 Increased Potential Customer
 Return on investment
 More SEO friendly – Top on Search results

17. Summary -
 This case study shows how search-friendly design, SEO, and steady
promotion to build inbound links can boost your visibility & increase the
number of new customers to your business.
 This case study also shows the value of redesigning your site every few
years.
 As your business changes with new products and services, upgrading your
site will keep it current for your users’ increasing demands.