SlideShare uma empresa Scribd logo
1 de 23
“A virtual textbook marketplace for
students… by students.”
Chumz LLC, 3001 9th Ave Huntsville AL, 35805 info@chumz.co
Problem
Chumz LLC, 3001 9th Ave Huntsville AL, 35805 info@chumz.co
Problem
College students are not receiving a profitable
return on their textbooks.
Students go through a non-negotiable system when
they are trading their textbooks.
Textbook Buy-back rates are extremely low at the seller’s expense.
Textbook resale rates are higher at the buyer’s expense
Textbook resale prices are fixed.
Chumz LLC, 3001 9th Ave Huntsville AL, 35805 info@chumz.co
Solution
Chumz LLC, 3001 9th Ave Huntsville AL, 35805 info@chumz.co
A virtual marketplace where college students can buy, sell and rent
their textbooks to each other.
BUYER
Negotiate their textbook price.
The buyers and sellers are college students there is no more interference of the bookstores.
Finally Students can control their textbook prices for the first time !
SELLER
Can resell at their own price.
Chumz LLC, 3001 9th Ave Huntsville AL, 35805 info@chumz.co Solution
Execution
Chumz LLC, 3001 9th Ave Huntsville AL, 35805 info@chumz.co
Seller uploads book for sale Buyer sees the book Seller & Buyer negotiates and agrees
Buyer Pays Chumz the fee
Chumz receives and verifies
the book
Chumz LLC, 3001 9th Ave Huntsville AL, 35805 info@chumz.co Execution
9% commission from the seller
5% verification fee from the buyer
Product Demo
Chumz LLC, 3001 9th Ave Huntsville AL, 35805 info@chumz.co
Chumz LLC, 3001 9th Ave Huntsville AL, 35805 info@chumz.co Product Demo
Chumz LLC, 3001 9th Ave Huntsville AL, 35805 info@chumz.co Product Demo
Chumz LLC, 3001 9th Ave Huntsville AL, 35805 info@chumz.co Product Demo
Market
Opportunity
Chumz LLC, 3001 9th Ave Huntsville AL, 35805 info@chumz.co
Textbook Buyback Industry
$325M +
Revenue
Chumz – Textbook Buyback Industry
~ 20.8M College
students
Total Addressable Market
35% TAM buys used
textbooks
7.2M+ College
students
Actual Addressable Market
College students spend on
average $500 per semester of
books
Chumz LLC, 3001 9th Ave Huntsville AL, 35805 info@chumz.co Market Opportunity
Competitors
Chumz LLC, 3001 9th Ave Huntsville AL, 35805 info@chumz.co
INDIRECT COMPETITORS DIRECT COMPETITORS
Fixed textbook prices
Buy-back rates are < 30% the actual price
Unreliable platform when
books are delivered
Half.com has a 28%
error rate
BRAND LOYALTY AND IDENTITY
Students cannot rent their textbooks to each other.
Chumz LLC, 3001 9th Ave Huntsville AL, 35805 info@chumz.co Competitors
Competitive Advantages
Students can buy , sell and rent their
textbooks at student needs.
Sellers lists the books at their own price
Students can rent their textbooks to
each other.
Buyers will know the current prices of
the textbooks while negotiating
Partnership with the students
We verify the content of each
transaction.
To prevent students from delivering
empty boxes to each other.
Transaction Integrity Brand Uniqueness
“A clever college kid
that has found a way
around the textbook
system”
Chumz LLC, 3001 9th Ave Huntsville AL, 35805 info@chumz.co Competitors
Marketing
Strategy
Chumz LLC, 3001 9th Ave Huntsville AL, 35805 info@chumz.co
Digital Marketing
Search Engine Optimization (SEO)
Specific keywords such as “cheaptextbooks”, “usedtextbooks” etc.
Social Media Marketing
Ads , content update ,videos
Lead Generation
Press Release and writings
Guerilla Marketing
Campus Brand Ambassadors that promote the marketplace on various campuses
Pitch Video contest etc.
Organizing Campus Tours-
Give out merchandize as prizes.
Customer relationship and retention strategy
Incentives and discounts
Chumz merchandizes and gifts
Discounts of certain transactions.
Mailing lists
Student targeted Event hosting and branding
Car washes
Concerts
Member rewards
Chumz LLC, 3001 9th Ave Huntsville AL, 35805 info@chumz.co Marketing Strategy
Finances
Chumz LLC, 3001 9th Ave Huntsville AL, 35805 info@chumz.co
Fiscal Year 2016-2017 2017-2018 2018-2019 2019-2020
Revenue($) 375,145.92 15,340,878.00 42,785,568.00 54,044,928.00
Profit(loss)($) -216,351.10 13,562,524.02 37,202,041.86 46,646,075.93
Number of
Users
200000 1,500,000 4,000,000 5,000,000
Key Assumptions
41% of users is the estimated number of
transaction.
The average transaction price is $9.38 .
Chumz LLC, 3001 9th Ave Huntsville AL, 35805 info@chumz.co Finances
Chumz LLC, 3001 9th Ave Huntsville AL, 35805 info@chumz.co
The Dream Team
CEO/Founder
Chukwudum Chukwudebelu
CTO/Co-Founder
Valentine Nwachukwu
Chief Strategic Officer
Kareem Garriga
Jacqueline Doughty
AdministratorLead Software Developer
Camilo Pestana Brian Nwosu
Merchandize/Marketing Director
Chumz LLC, 3001 9th Ave Huntsville AL, 35805 info@chumz.co The Dream Team
Chumz LLC, 3001 9th Ave Huntsville AL, 35805 info@chumz.co
Thank You

Mais conteúdo relacionado

Último

Keynote by Prof. Wurzer at Nordex about IP-design
Keynote by Prof. Wurzer at Nordex about IP-designKeynote by Prof. Wurzer at Nordex about IP-design
Keynote by Prof. Wurzer at Nordex about IP-designMIPLM
 
Oppenheimer Film Discussion for Philosophy and Film
Oppenheimer Film Discussion for Philosophy and FilmOppenheimer Film Discussion for Philosophy and Film
Oppenheimer Film Discussion for Philosophy and FilmStan Meyer
 
ANG SEKTOR NG agrikultura.pptx QUARTER 4
ANG SEKTOR NG agrikultura.pptx QUARTER 4ANG SEKTOR NG agrikultura.pptx QUARTER 4
ANG SEKTOR NG agrikultura.pptx QUARTER 4MiaBumagat1
 
HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...
HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...
HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...Nguyen Thanh Tu Collection
 
Expanded definition: technical and operational
Expanded definition: technical and operationalExpanded definition: technical and operational
Expanded definition: technical and operationalssuser3e220a
 
4.16.24 21st Century Movements for Black Lives.pptx
4.16.24 21st Century Movements for Black Lives.pptx4.16.24 21st Century Movements for Black Lives.pptx
4.16.24 21st Century Movements for Black Lives.pptxmary850239
 
Concurrency Control in Database Management system
Concurrency Control in Database Management systemConcurrency Control in Database Management system
Concurrency Control in Database Management systemChristalin Nelson
 
Presentation Activity 2. Unit 3 transv.pptx
Presentation Activity 2. Unit 3 transv.pptxPresentation Activity 2. Unit 3 transv.pptx
Presentation Activity 2. Unit 3 transv.pptxRosabel UA
 
Influencing policy (training slides from Fast Track Impact)
Influencing policy (training slides from Fast Track Impact)Influencing policy (training slides from Fast Track Impact)
Influencing policy (training slides from Fast Track Impact)Mark Reed
 
MULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptx
MULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptxMULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptx
MULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptxAnupkumar Sharma
 
ICS2208 Lecture6 Notes for SL spaces.pdf
ICS2208 Lecture6 Notes for SL spaces.pdfICS2208 Lecture6 Notes for SL spaces.pdf
ICS2208 Lecture6 Notes for SL spaces.pdfVanessa Camilleri
 
Student Profile Sample - We help schools to connect the data they have, with ...
Student Profile Sample - We help schools to connect the data they have, with ...Student Profile Sample - We help schools to connect the data they have, with ...
Student Profile Sample - We help schools to connect the data they have, with ...Seán Kennedy
 
THEORIES OF ORGANIZATION-PUBLIC ADMINISTRATION
THEORIES OF ORGANIZATION-PUBLIC ADMINISTRATIONTHEORIES OF ORGANIZATION-PUBLIC ADMINISTRATION
THEORIES OF ORGANIZATION-PUBLIC ADMINISTRATIONHumphrey A Beña
 
Millenials and Fillennials (Ethical Challenge and Responses).pptx
Millenials and Fillennials (Ethical Challenge and Responses).pptxMillenials and Fillennials (Ethical Challenge and Responses).pptx
Millenials and Fillennials (Ethical Challenge and Responses).pptxJanEmmanBrigoli
 
ClimART Action | eTwinning Project
ClimART Action    |    eTwinning ProjectClimART Action    |    eTwinning Project
ClimART Action | eTwinning Projectjordimapav
 
GRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTS
GRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTSGRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTS
GRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTSJoshuaGantuangco2
 
Transaction Management in Database Management System
Transaction Management in Database Management SystemTransaction Management in Database Management System
Transaction Management in Database Management SystemChristalin Nelson
 
ENG 5 Q4 WEEk 1 DAY 1 Restate sentences heard in one’s own words. Use appropr...
ENG 5 Q4 WEEk 1 DAY 1 Restate sentences heard in one’s own words. Use appropr...ENG 5 Q4 WEEk 1 DAY 1 Restate sentences heard in one’s own words. Use appropr...
ENG 5 Q4 WEEk 1 DAY 1 Restate sentences heard in one’s own words. Use appropr...JojoEDelaCruz
 
Integumentary System SMP B. Pharm Sem I.ppt
Integumentary System SMP B. Pharm Sem I.pptIntegumentary System SMP B. Pharm Sem I.ppt
Integumentary System SMP B. Pharm Sem I.pptshraddhaparab530
 

Último (20)

Keynote by Prof. Wurzer at Nordex about IP-design
Keynote by Prof. Wurzer at Nordex about IP-designKeynote by Prof. Wurzer at Nordex about IP-design
Keynote by Prof. Wurzer at Nordex about IP-design
 
Oppenheimer Film Discussion for Philosophy and Film
Oppenheimer Film Discussion for Philosophy and FilmOppenheimer Film Discussion for Philosophy and Film
Oppenheimer Film Discussion for Philosophy and Film
 
ANG SEKTOR NG agrikultura.pptx QUARTER 4
ANG SEKTOR NG agrikultura.pptx QUARTER 4ANG SEKTOR NG agrikultura.pptx QUARTER 4
ANG SEKTOR NG agrikultura.pptx QUARTER 4
 
INCLUSIVE EDUCATION PRACTICES FOR TEACHERS AND TRAINERS.pptx
INCLUSIVE EDUCATION PRACTICES FOR TEACHERS AND TRAINERS.pptxINCLUSIVE EDUCATION PRACTICES FOR TEACHERS AND TRAINERS.pptx
INCLUSIVE EDUCATION PRACTICES FOR TEACHERS AND TRAINERS.pptx
 
HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...
HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...
HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...
 
Expanded definition: technical and operational
Expanded definition: technical and operationalExpanded definition: technical and operational
Expanded definition: technical and operational
 
4.16.24 21st Century Movements for Black Lives.pptx
4.16.24 21st Century Movements for Black Lives.pptx4.16.24 21st Century Movements for Black Lives.pptx
4.16.24 21st Century Movements for Black Lives.pptx
 
Concurrency Control in Database Management system
Concurrency Control in Database Management systemConcurrency Control in Database Management system
Concurrency Control in Database Management system
 
Presentation Activity 2. Unit 3 transv.pptx
Presentation Activity 2. Unit 3 transv.pptxPresentation Activity 2. Unit 3 transv.pptx
Presentation Activity 2. Unit 3 transv.pptx
 
Influencing policy (training slides from Fast Track Impact)
Influencing policy (training slides from Fast Track Impact)Influencing policy (training slides from Fast Track Impact)
Influencing policy (training slides from Fast Track Impact)
 
MULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptx
MULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptxMULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptx
MULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptx
 
ICS2208 Lecture6 Notes for SL spaces.pdf
ICS2208 Lecture6 Notes for SL spaces.pdfICS2208 Lecture6 Notes for SL spaces.pdf
ICS2208 Lecture6 Notes for SL spaces.pdf
 
Student Profile Sample - We help schools to connect the data they have, with ...
Student Profile Sample - We help schools to connect the data they have, with ...Student Profile Sample - We help schools to connect the data they have, with ...
Student Profile Sample - We help schools to connect the data they have, with ...
 
THEORIES OF ORGANIZATION-PUBLIC ADMINISTRATION
THEORIES OF ORGANIZATION-PUBLIC ADMINISTRATIONTHEORIES OF ORGANIZATION-PUBLIC ADMINISTRATION
THEORIES OF ORGANIZATION-PUBLIC ADMINISTRATION
 
Millenials and Fillennials (Ethical Challenge and Responses).pptx
Millenials and Fillennials (Ethical Challenge and Responses).pptxMillenials and Fillennials (Ethical Challenge and Responses).pptx
Millenials and Fillennials (Ethical Challenge and Responses).pptx
 
ClimART Action | eTwinning Project
ClimART Action    |    eTwinning ProjectClimART Action    |    eTwinning Project
ClimART Action | eTwinning Project
 
GRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTS
GRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTSGRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTS
GRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTS
 
Transaction Management in Database Management System
Transaction Management in Database Management SystemTransaction Management in Database Management System
Transaction Management in Database Management System
 
ENG 5 Q4 WEEk 1 DAY 1 Restate sentences heard in one’s own words. Use appropr...
ENG 5 Q4 WEEk 1 DAY 1 Restate sentences heard in one’s own words. Use appropr...ENG 5 Q4 WEEk 1 DAY 1 Restate sentences heard in one’s own words. Use appropr...
ENG 5 Q4 WEEk 1 DAY 1 Restate sentences heard in one’s own words. Use appropr...
 
Integumentary System SMP B. Pharm Sem I.ppt
Integumentary System SMP B. Pharm Sem I.pptIntegumentary System SMP B. Pharm Sem I.ppt
Integumentary System SMP B. Pharm Sem I.ppt
 

Destaque

Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at WorkGetSmarter
 
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
 
Barbie - Brand Strategy Presentation
Barbie - Brand Strategy PresentationBarbie - Brand Strategy Presentation
Barbie - Brand Strategy PresentationErica Santiago
 
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellGood Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellSaba Software
 

Destaque (20)

Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work
 
ChatGPT webinar slides
ChatGPT webinar slidesChatGPT webinar slides
ChatGPT webinar slides
 
More than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike RoutesMore than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike Routes
 
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
 
Barbie - Brand Strategy Presentation
Barbie - Brand Strategy PresentationBarbie - Brand Strategy Presentation
Barbie - Brand Strategy Presentation
 
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellGood Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
 

Chumz

  • 1. “A virtual textbook marketplace for students… by students.” Chumz LLC, 3001 9th Ave Huntsville AL, 35805 info@chumz.co
  • 2. Problem Chumz LLC, 3001 9th Ave Huntsville AL, 35805 info@chumz.co
  • 3. Problem College students are not receiving a profitable return on their textbooks. Students go through a non-negotiable system when they are trading their textbooks. Textbook Buy-back rates are extremely low at the seller’s expense. Textbook resale rates are higher at the buyer’s expense Textbook resale prices are fixed. Chumz LLC, 3001 9th Ave Huntsville AL, 35805 info@chumz.co
  • 4. Solution Chumz LLC, 3001 9th Ave Huntsville AL, 35805 info@chumz.co
  • 5. A virtual marketplace where college students can buy, sell and rent their textbooks to each other. BUYER Negotiate their textbook price. The buyers and sellers are college students there is no more interference of the bookstores. Finally Students can control their textbook prices for the first time ! SELLER Can resell at their own price. Chumz LLC, 3001 9th Ave Huntsville AL, 35805 info@chumz.co Solution
  • 6. Execution Chumz LLC, 3001 9th Ave Huntsville AL, 35805 info@chumz.co
  • 7. Seller uploads book for sale Buyer sees the book Seller & Buyer negotiates and agrees Buyer Pays Chumz the fee Chumz receives and verifies the book Chumz LLC, 3001 9th Ave Huntsville AL, 35805 info@chumz.co Execution 9% commission from the seller 5% verification fee from the buyer
  • 8. Product Demo Chumz LLC, 3001 9th Ave Huntsville AL, 35805 info@chumz.co
  • 9. Chumz LLC, 3001 9th Ave Huntsville AL, 35805 info@chumz.co Product Demo
  • 10. Chumz LLC, 3001 9th Ave Huntsville AL, 35805 info@chumz.co Product Demo
  • 11. Chumz LLC, 3001 9th Ave Huntsville AL, 35805 info@chumz.co Product Demo
  • 12. Market Opportunity Chumz LLC, 3001 9th Ave Huntsville AL, 35805 info@chumz.co
  • 13. Textbook Buyback Industry $325M + Revenue Chumz – Textbook Buyback Industry ~ 20.8M College students Total Addressable Market 35% TAM buys used textbooks 7.2M+ College students Actual Addressable Market College students spend on average $500 per semester of books Chumz LLC, 3001 9th Ave Huntsville AL, 35805 info@chumz.co Market Opportunity
  • 14. Competitors Chumz LLC, 3001 9th Ave Huntsville AL, 35805 info@chumz.co
  • 15. INDIRECT COMPETITORS DIRECT COMPETITORS Fixed textbook prices Buy-back rates are < 30% the actual price Unreliable platform when books are delivered Half.com has a 28% error rate BRAND LOYALTY AND IDENTITY Students cannot rent their textbooks to each other. Chumz LLC, 3001 9th Ave Huntsville AL, 35805 info@chumz.co Competitors
  • 16. Competitive Advantages Students can buy , sell and rent their textbooks at student needs. Sellers lists the books at their own price Students can rent their textbooks to each other. Buyers will know the current prices of the textbooks while negotiating Partnership with the students We verify the content of each transaction. To prevent students from delivering empty boxes to each other. Transaction Integrity Brand Uniqueness “A clever college kid that has found a way around the textbook system” Chumz LLC, 3001 9th Ave Huntsville AL, 35805 info@chumz.co Competitors
  • 17. Marketing Strategy Chumz LLC, 3001 9th Ave Huntsville AL, 35805 info@chumz.co
  • 18. Digital Marketing Search Engine Optimization (SEO) Specific keywords such as “cheaptextbooks”, “usedtextbooks” etc. Social Media Marketing Ads , content update ,videos Lead Generation Press Release and writings Guerilla Marketing Campus Brand Ambassadors that promote the marketplace on various campuses Pitch Video contest etc. Organizing Campus Tours- Give out merchandize as prizes. Customer relationship and retention strategy Incentives and discounts Chumz merchandizes and gifts Discounts of certain transactions. Mailing lists Student targeted Event hosting and branding Car washes Concerts Member rewards Chumz LLC, 3001 9th Ave Huntsville AL, 35805 info@chumz.co Marketing Strategy
  • 19. Finances Chumz LLC, 3001 9th Ave Huntsville AL, 35805 info@chumz.co
  • 20. Fiscal Year 2016-2017 2017-2018 2018-2019 2019-2020 Revenue($) 375,145.92 15,340,878.00 42,785,568.00 54,044,928.00 Profit(loss)($) -216,351.10 13,562,524.02 37,202,041.86 46,646,075.93 Number of Users 200000 1,500,000 4,000,000 5,000,000 Key Assumptions 41% of users is the estimated number of transaction. The average transaction price is $9.38 . Chumz LLC, 3001 9th Ave Huntsville AL, 35805 info@chumz.co Finances
  • 21. Chumz LLC, 3001 9th Ave Huntsville AL, 35805 info@chumz.co The Dream Team
  • 22. CEO/Founder Chukwudum Chukwudebelu CTO/Co-Founder Valentine Nwachukwu Chief Strategic Officer Kareem Garriga Jacqueline Doughty AdministratorLead Software Developer Camilo Pestana Brian Nwosu Merchandize/Marketing Director Chumz LLC, 3001 9th Ave Huntsville AL, 35805 info@chumz.co The Dream Team
  • 23. Chumz LLC, 3001 9th Ave Huntsville AL, 35805 info@chumz.co Thank You