Rebooting Dust: Targeting the 50 Billion Unit IoT Market
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Have you ever seen a great product and then experienced its dismal marketing campaign? I ran across one of those the other day. A product that literally created the market. These are my thoughts on rebooting the marketing for Dust Networks (now Linear Technology) SmartMesh Internet of Things radios. First rule: Lead with the benefits, follow with the proof!
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Rebooting Dust: Targeting the 50 Billion Unit IoT Market
- 1. Rebooting Dust Thoughts on a 50 billion unit market Chuck Petras Charles.Petras (at) gmail.com
- 2. Opportunity • #Microsoft says: #IoT will become a $1.6 trillion market within 4 years, $19 trillion within a decade • 2012 spending on #IoT technology and services created revenues of US$4.8 trillion, to reach $8.9 trillion by 2020 • Components, processes, and IT support for #IoT to expand from $4.8 trillion in 2012 to $7.3 trillion by 2017
- 3. Opportunity (2) • #InternetOfThings will grow into a $8.9-trillion industry with a installed base of 212 billion by 2020 • The Internet of Everything is a $19 trillion global opportunity over the next decade • #IoT connected devices could number 50 billion by 2020, data generated could reach 50 trillion gigabytes
- 4. Reimage Marketing • Companies are experiencing a huge shift in the way customers spread the word about their products • Way more word of mouth • Crowd as an entry point • Build a compelling backstory about being the original… • Berkeley Smart Dust Project back in 1997 • Get ‘Em While They’re Young • College students • Hobbyists • Makers
- 5. Maker Movement • Harness the enthusiasm of Maker culture to showcase Dust • Get Dust on popular Maker sites • ADAfruit Industries • DangerousPrototypes / SeeedStudio • Makezine • SparkFun Electronics
- 6. Design Contests • Use design competitions to increase Dust awareness • Forums • Circuit Cellar • Elektor • Nuts & Volts • X-Prize
- 7. Package for Hobbyist • Maker friendly form factors • Xbee is popular • Great example of friendly : Spark • Great example of simple: Mikro • New to the crowd: Lantronix • Carrier boards • Arduino • TI Launchpad • Raspberry PI • BeagleBone
- 8. Simplify Design’Ins • Make reference designs available through third parties (one button builds!) • Upverter • Fritzing • SeeedStudio • Arrow envision • Piggyback on OEM offerings • Intel Gateway
- 9. Staying Fresh • Next Generation? • Gateway solutions • Network Manager + WiFi? & USB? • Network Manager + Cellular? & USB? • Mote solutions • Smaller? • More energy efficient? • Protocol support? • MQTT • XMPP • Seamless integration with Cloud providers? (Personal Cloud solutions?) • Partner with OEMs? (Cisco’s Fog Computing ecosystem)
Notas do Editor
- http://www.businessinsider.com/nadella-builds-new-microsoft-in-3-months-2014-5 http://www.ecommercetimes.com/story/IBM-ATT-Hook-Up-on-Internet-of-Things-80001.html http://www.machinetomachinemagazine.com/2014/02/10/idc-unveils-internet-of-things-spending-forecast/
- http://www.businesswire.com/news/home/20131003005687/en/Internet-Poised-Change-IDC#.U3Y4dvldWSp http://internetofeverything.cisco.com/learn/value-stake-public-sector https://www.semiwiki.com/forum/content/2945-meeting-challenges-designing-internet-things-socs-right-design-flow-ip.html
- https://twitter.com/StanfordBiz/statuses/467448215340843008 http://foodbeverage.about.com/od/socialmediainfood/ss/How-to-create-a-food-brand-with-the-Power-Of-A-Story-a-backstory.htm http://spinsucks.com/marketing/get-em-while-theyre-young-four-ways-to-hook-college-students/
- http://en.wikipedia.org/wiki/Maker_culture https://www.adafruit.com/ http://dangerousprototypes.com/ http://www.seeedstudio.com/depot/ http://www.makershed.com/ https://www.sparkfun.com/
- http://circuitcellar.com/design-challenges/ http://www.elektor.com/magazines http://www.nutsvolts.com/about
- http://en.wikipedia.org/wiki/Xbee https://www.spark.io/
- https://upverter.com/ http://fritzing.org/home/ http://www.seeedstudio.com/propagate/