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3/8/16, 6:27 PMPowerball Numbers? You'll Be Surprised Which Search Engines Knew Them
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Powerball Numbers? You’ll Be Surprised
Which Search Engines Knew Them
It was the biggest lottery drawing in US history, and neither Google nor Bing
showed searchers the winning numbers. Here's who did.
Matt McGee on January 10, 2016 at 2:41 am
Millions of Americans waited anxiously Saturday night to find out if they’d won the latest
Powerball lottery drawing. An estimated $950 million jackpot awaited the winner(s), and
search activity skyrocketed as the drawing took place and players went looking for the winning
numbers.
Google Trends shows a huge spike in US search activity for the term “powerball” leading right
up to and after the drawing at 7:59 p.m. PT:
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3/8/16, 6:27 PMPowerball Numbers? You'll Be Surprised Which Search Engines Knew Them
Page 2 of 8http://searchengineland.com/powerball-winning-numbers-search-engines-239907
So, how did the search engines do at responding to this spike? Let’s take a look.
Google
As I type this, at almost 11:00 p.m. PT, almost three hours have passed, and Google isn’t
answering that search activity with a direct answer showing the winning numbers. Instead,
what’s showing is a Google News Onebox and the Twitter carousel that shows tweets
matching my search term.
The snippet underneath the first result — that ABC News headline — appears to cut off at an
inopportune point right before the winning numbers would show. If that snippet continued just
a few characters more, you could say that Google was showing the winning numbers with its
first search result. Likewise, if you scroll down below the fold to the search result for the
Powerball website, the snippet does include the winning numbers. So, technically speaking,
Google has the winning numbers on page one… but a snippet on a below-the-fold search
result isn’t how Google typically handles queries like this.
Bing
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3/8/16, 6:27 PMPowerball Numbers? You'll Be Surprised Which Search Engines Knew Them
Page 3 of 8http://searchengineland.com/powerball-winning-numbers-search-engines-239907
Like Google, Bing doesn’t have an answer box showing the winning numbers. And like
Google, the only place you’ll find them on page one of Bing’s search results is in a search
result snippet that shows below the fold. Above the fold, Bing is only showing the Powerball
website and the beginning of a Bing News result pack.
So who is showing the winning Powerball numbers in easy view for this popular search term
tonight? Would you be surprised to know that both Yahoo and Ask.com are doing so? It’s true
— have a look.
Yahoo
Yahoo has the best search results page of all, with the winning numbers right at the top of the
page. The data for “current estimated jackpot” is about $150 million low, but that figure was
changing rapidly throughout the day as tickets were bought, so we’ll cut Yahoo some slack.
Platforms
B2B Marketing Automation Platforms
SEO Platforms
SEE MORE RESEARCH
THE PERIODIC TABLE OF SEO
SUCCESS - 2015 EDITION
3/8/16, 6:27 PMPowerball Numbers? You'll Be Surprised Which Search Engines Knew Them
Page 4 of 8http://searchengineland.com/powerball-winning-numbers-search-engines-239907
Ask.com
I stopped considering Ask.com a major search engine a looooong time ago but felt compelled
to check tonight. And sure enough, Ask has the results — and a couple of others — right
inside a lottery results answer pack.
I also checked DuckDuckGo, and it’s showing a results page that’s even less helpful than
Google and Bing — pure organic results, with no news links or anything special for tonight’s
drawing. I’ll spare you the screenshot.
What About Social Media?
Believe it or not, for at least a while tonight, you were better off checking Facebook or Twitter
instead of Google or Bing if you wanted to find the winning lottery numbers.
Facebook
Powerball is listed as the top trending story on Facebook tonight. The winning numbers don’t
SEO SEM MOBILE LOCAL RETAIL GOOGLE BING SOCIAL MORE !FOLLOW USSUBSCRIBE
3/8/16, 6:27 PMPowerball Numbers? You'll Be Surprised Which Search Engines Knew Them
Page 5 of 8http://searchengineland.com/powerball-winning-numbers-search-engines-239907
show in the Trending box to the right of my News Feed, but when I go to click the Powerball
link, they do show in the longer description inside the hover window.
Not as convenient as Yahoo or Ask.com, but no scrolling or clicks required on Facebook.
Twitter
Powerball is also trending tonight on Twitter. About 30 minutes ago, when I did a Twitter
search for “powerball,” the first matching tweet was a news story that included the winning
numbers.
That was a half-hour ago, and of course, things can change quickly on Twitter, in particular.
When I do the same search now, there are new tweets showing with updated news stories
that aren’t about the winning numbers but about the fact that there were no winners.
3/8/16, 6:27 PMPowerball Numbers? You'll Be Surprised Which Search Engines Knew Them
Page 6 of 8http://searchengineland.com/powerball-winning-numbers-search-engines-239907
At least for a while, when the news was focused on the winning numbers, you could’ve seen
them right away by searching Twitter. Now that the story is changing, the Twitter results are
changing, too.
Google & Bing (Encore)
To be fair, since I did two Twitter searches at different times, I just did another search on both
Google and Bing. It’s been about a half-hour since I took the screenshots above. The results?
No change for Bing; still no winning numbers. But Google got a little bit better, with five of the
winning numbers showing in the snippet below the top news story.
Still, it’s not a great result for Google — and even worse for Bing — when you consider how
many people were searching for the winning Powerball numbers tonight. With the next jackpot
growing much larger and search interest sure to grow along with it, it’ll be interesting to see if
the top two search engines respond with direct answers next Wednesday night.
3/8/16, 6:27 PMPowerball Numbers? You'll Be Surprised Which Search Engines Knew Them
Page 7 of 8http://searchengineland.com/powerball-winning-numbers-search-engines-239907
ABOUT THE AUTHOR
Matt McGee
FollowFollow @mattmcgee@mattmcgee
Matt McGee is the Editor-In-Chief of Search
Engine Land and Marketing Land. His news
career includes time spent in TV, radio, and print
journalism. After leaving traditional media in the
mid-1990s, he began developing and marketing
websites and continued to provide consulting
services for more than 15 years. His SEO and
social media clients ranged from mom-and-pop
small businesses to one of the Top 5 online
retailers. Matt is a longtime speaker at marketing
events around the U.S., including keynote and
panelist roles. He can be found on Twitter at
@MattMcGee. You can read Matt's disclosures
on his personal blog. You can reach Matt via
email using our Contact page.
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3/8/16, 6:27 PMPowerball Numbers? You'll Be Surprised Which Search Engines Knew Them
Page 8 of 8http://searchengineland.com/powerball-winning-numbers-search-engines-239907
© 2016 Third Door Media, Inc. All rights reserved.
(Some images used under license from Shutterstock.com.)
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searchengineland_powerball

  • 1. 3/8/16, 6:27 PMPowerball Numbers? You'll Be Surprised Which Search Engines Knew Them Page 1 of 8http://searchengineland.com/powerball-winning-numbers-search-engines-239907 Your email here. SUBSCRIBE SEO Everything you need to know about SEO, delivered every Thursday. Powerball Numbers? You’ll Be Surprised Which Search Engines Knew Them It was the biggest lottery drawing in US history, and neither Google nor Bing showed searchers the winning numbers. Here's who did. Matt McGee on January 10, 2016 at 2:41 am Millions of Americans waited anxiously Saturday night to find out if they’d won the latest Powerball lottery drawing. An estimated $950 million jackpot awaited the winner(s), and search activity skyrocketed as the drawing took place and players went looking for the winning numbers. Google Trends shows a huge spike in US search activity for the term “powerball” leading right up to and after the drawing at 7:59 p.m. PT: ATTEND OUR CONFERENCES SMX Advanced, the only conference designed for experienced search marketers, returns to Seattle June 22-23. Registration is now open! Or attend an SMX near you. See all the dates and locations. LEARN MORE ABOUT OUR SMX EVENTS Are you a social marketing pro? The Premier Social Media Marketing Conference Is Coming To Seattle, June 20-21. Learn more about SocialPro! NEW EXPERIMENT Google Testing Local Business Cards In Search Results FROM THE SOURCE Google’s Take On Recent Changes To The Search Results Page SUBSCRIBE Your email here. SUBSCRIBE TO SEARCHCAP
  • 2. 3/8/16, 6:27 PMPowerball Numbers? You'll Be Surprised Which Search Engines Knew Them Page 2 of 8http://searchengineland.com/powerball-winning-numbers-search-engines-239907 So, how did the search engines do at responding to this spike? Let’s take a look. Google As I type this, at almost 11:00 p.m. PT, almost three hours have passed, and Google isn’t answering that search activity with a direct answer showing the winning numbers. Instead, what’s showing is a Google News Onebox and the Twitter carousel that shows tweets matching my search term. The snippet underneath the first result — that ABC News headline — appears to cut off at an inopportune point right before the winning numbers would show. If that snippet continued just a few characters more, you could say that Google was showing the winning numbers with its first search result. Likewise, if you scroll down below the fold to the search result for the Powerball website, the snippet does include the winning numbers. So, technically speaking, Google has the winning numbers on page one… but a snippet on a below-the-fold search result isn’t how Google typically handles queries like this. Bing CHECK OUT THE AGENDA MarTech: The Marketing Tech Conference is for marketers responsible for selecting marketing technologies and developing marketing technologists. MarTech returns to San Francisco March 21-22 learn more! LEARN MORE ABOUT OUR MARTECH EVENTS WHITE PAPERS Content Distribution Tips How to Handle Negative Reviews How to Achieve Top App Store Search Rankings 4 Ways B2B Marketers Can Boost Their Demand Gen Results The Ultimate Multi-Channel Social Strategy Survival Guide SEE MORE WHITEPAPERS WEBCASTS Call Tracking and Analytics 101: Tactics to Improve Online/Offline Channel Efficiency Content Marketing That Drives Conversions The Click-to-Call Playbook for Facebook Ads: How to Drive More Calls and Customers SEE MORE WEBCASTS RESEARCH REPORTS Social Media Management Software Call Analytics Platforms Paid Media Campaign Management
  • 3. 3/8/16, 6:27 PMPowerball Numbers? You'll Be Surprised Which Search Engines Knew Them Page 3 of 8http://searchengineland.com/powerball-winning-numbers-search-engines-239907 Like Google, Bing doesn’t have an answer box showing the winning numbers. And like Google, the only place you’ll find them on page one of Bing’s search results is in a search result snippet that shows below the fold. Above the fold, Bing is only showing the Powerball website and the beginning of a Bing News result pack. So who is showing the winning Powerball numbers in easy view for this popular search term tonight? Would you be surprised to know that both Yahoo and Ask.com are doing so? It’s true — have a look. Yahoo Yahoo has the best search results page of all, with the winning numbers right at the top of the page. The data for “current estimated jackpot” is about $150 million low, but that figure was changing rapidly throughout the day as tickets were bought, so we’ll cut Yahoo some slack. Platforms B2B Marketing Automation Platforms SEO Platforms SEE MORE RESEARCH THE PERIODIC TABLE OF SEO SUCCESS - 2015 EDITION
  • 4. 3/8/16, 6:27 PMPowerball Numbers? You'll Be Surprised Which Search Engines Knew Them Page 4 of 8http://searchengineland.com/powerball-winning-numbers-search-engines-239907 Ask.com I stopped considering Ask.com a major search engine a looooong time ago but felt compelled to check tonight. And sure enough, Ask has the results — and a couple of others — right inside a lottery results answer pack. I also checked DuckDuckGo, and it’s showing a results page that’s even less helpful than Google and Bing — pure organic results, with no news links or anything special for tonight’s drawing. I’ll spare you the screenshot. What About Social Media? Believe it or not, for at least a while tonight, you were better off checking Facebook or Twitter instead of Google or Bing if you wanted to find the winning lottery numbers. Facebook Powerball is listed as the top trending story on Facebook tonight. The winning numbers don’t SEO SEM MOBILE LOCAL RETAIL GOOGLE BING SOCIAL MORE !FOLLOW USSUBSCRIBE
  • 5. 3/8/16, 6:27 PMPowerball Numbers? You'll Be Surprised Which Search Engines Knew Them Page 5 of 8http://searchengineland.com/powerball-winning-numbers-search-engines-239907 show in the Trending box to the right of my News Feed, but when I go to click the Powerball link, they do show in the longer description inside the hover window. Not as convenient as Yahoo or Ask.com, but no scrolling or clicks required on Facebook. Twitter Powerball is also trending tonight on Twitter. About 30 minutes ago, when I did a Twitter search for “powerball,” the first matching tweet was a news story that included the winning numbers. That was a half-hour ago, and of course, things can change quickly on Twitter, in particular. When I do the same search now, there are new tweets showing with updated news stories that aren’t about the winning numbers but about the fact that there were no winners.
  • 6. 3/8/16, 6:27 PMPowerball Numbers? You'll Be Surprised Which Search Engines Knew Them Page 6 of 8http://searchengineland.com/powerball-winning-numbers-search-engines-239907 At least for a while, when the news was focused on the winning numbers, you could’ve seen them right away by searching Twitter. Now that the story is changing, the Twitter results are changing, too. Google & Bing (Encore) To be fair, since I did two Twitter searches at different times, I just did another search on both Google and Bing. It’s been about a half-hour since I took the screenshots above. The results? No change for Bing; still no winning numbers. But Google got a little bit better, with five of the winning numbers showing in the snippet below the top news story. Still, it’s not a great result for Google — and even worse for Bing — when you consider how many people were searching for the winning Powerball numbers tonight. With the next jackpot growing much larger and search interest sure to grow along with it, it’ll be interesting to see if the top two search engines respond with direct answers next Wednesday night.
  • 7. 3/8/16, 6:27 PMPowerball Numbers? You'll Be Surprised Which Search Engines Knew Them Page 7 of 8http://searchengineland.com/powerball-winning-numbers-search-engines-239907 ABOUT THE AUTHOR Matt McGee FollowFollow @mattmcgee@mattmcgee Matt McGee is the Editor-In-Chief of Search Engine Land and Marketing Land. His news career includes time spent in TV, radio, and print journalism. After leaving traditional media in the mid-1990s, he began developing and marketing websites and continued to provide consulting services for more than 15 years. His SEO and social media clients ranged from mom-and-pop small businesses to one of the Top 5 online retailers. Matt is a longtime speaker at marketing events around the U.S., including keynote and panelist roles. He can be found on Twitter at @MattMcGee. You can read Matt's disclosures on his personal blog. You can reach Matt via email using our Contact page. RELATED ARTICLES Google's Not Sure What Day Super Bowl 50 Is Happening In 2016 Google Is Testing A Car Loan Calculator Quick Answer Box Bing Gears Up For 2016 Elections: Launches Candidate Pages, Political Index & Timeline After FTC Guidelines, Ad Demarcations In Search Engine Results Have Become More Muted BING CHANNEL: SEO GOOGLE: ONEBOX, PLUS BOX & DIRECT ANSWERS
  • 8. 3/8/16, 6:27 PMPowerball Numbers? You'll Be Surprised Which Search Engines Knew Them Page 8 of 8http://searchengineland.com/powerball-winning-numbers-search-engines-239907 © 2016 Third Door Media, Inc. All rights reserved. (Some images used under license from Shutterstock.com.) SPONSORED We're listening. Have something to say about this article? Share it with us on Facebook, Twitter or our LinkedIn Group. Sign up for our daily newsletter. Enter your email here. SUBSCRIBE SEO SEM Local Retail Google Bing Social CHANNELS White Papers Research Webinars MarTech Conference Search Marketing Expo RESOURCES About Us Contact Privacy Advertise Marketing Services Staff Connect With Us Editorial Calendar ABOUT " Facebook # Twitter $ Google + % Tumblr & LinkedIn ' Pinterest ( Youtube ) Instagram * Newsletters + RSS FOLLOW US