This document describes a new 2-year specialization program in Culture Export Management offered through an innovative partnership between an educational institution and culture industry stakeholders. The program aims to train professionals to export cultural products internationally. Over the course of the program, students will gain theoretical and practical skills in areas like culture export strategies, marketing and sales of cultural products, and international cultural cooperation through coursework, projects, and two internships with a culture export company. Applications are due by September 5th and interested students should contact the listed project manager.

1. NEW SPECIALIZATION IN
CULTURE EXPORT MANAGEMENT
Innovative cooperation between educational
institution and culture stakeholders in an
international setting

2. Ace Production
A company specialized in producing, licensing, marketing, ex
porting and consulting national and international products wi
thing the performing arts.
The company owns and manages works, concepts and produ
ction rights in Finland, the Nordic region, EU, Russia and arou
nd the world.
*

3. Aim
The aim of this 2-year pioneering
specialization programme in Culture Export
Management is to train professionals in
exporting culture products in the
international market.
* *

4. Objectives
The students gain theoretical and practical skills in the
following areas:
§ Development of culture export management
§ International marketing and sales of cultural products
§ Culture export strategies , business models and structures
§ International cultural cooperation and exchanges
*
* *

5. Basic blocks
§ Operating business models in cultural industries (3ects)
§ Strategic models for cultural export (3ects)
§ Marketing and sales of cultural products (3ects)
§ Legal issues in culture export (3ects)
§ Project management in cultural industries (3ects)
* *

6. Specialization in Culture Export Management

7. Specialization in Culture Export Management

8. Schedule
Autumn 2011
- Induction, theory
Spring 2012
- Theory, Placement I (15 ECTS)
Autumn 2012
- Placement II (15 ECTS)
Spring 2013
- Placement (30 ECTS), thesis, evaluation and exam
* *

9. Are you a business-minded students with an interest in cultur
e and the arts?
APPLY NOW!
*New*
SPECIALIZATION TO CULTURE EXPORT MANAGEMENT
Send a letter of motivation (1A4) to Chryssa Skodra at chryso
ula.skodra@haaga-helia.fi explaining why they wish to atten
d the Specialization in Culture Export Management program
me by September 5th by 16:00. A short interview with Johan S
torgård, CEO of Ace Production, will take place on Tuesday, S
eptember 6th at 14:00 at HAAGA-HELIA Porvoo Campus.
*

10. Contact information
HAAGA-HELIA Porvoo Campus
Chryssa Skodra (Ms)
Project Manager
e-mail: chrysoula.skodra@haaga-helia.fi
mobile: +358 40 488 7563 or +358 45 126 8471
* *