1. one-to-one
MARKetInG
turn to vertis communications to drive
sales with Powerful, individual customer
communication
Reach customers in a more personal, From direct mail and email campaigns to
relevant, and timely manner with Vertis continuity and print on-demand programs,
Communications’ powerful one-to-one Vertis offers the broadest scope of digital
marketing services. By working with you to print programs in the U.S. Our seamless
understand your business and your specific solution to plan, implement, and expedite
marketing objectives, Vertis can develop successful one-to-one programs includes
a fully informed strategy customized to program development, consumer research,
achieve your goals and drive action from data management, and production. By
your customers and sales for your company. communicating more personally and
Before we even design your program, we relevantly with your customers, Vertis’
ensure you can measure your results and precision strategies will help you reach the
the return you are receiving from your right market at the right time and with the
Partnering with clients to
marketing. And throughout the course right message.
solve the most comPlex,
of your one-to-one program, we work
time-sensitive marketing
with you to measure your outcome to
challenges through
continually improve the performance of
consulting, creative,
your communications.
research, direct,
media, technology, and
Production services.
vertis communications
is your marketing Partner
for the toughest jobs.
2. RELATIONSHIP COMMUNICATION CYCLE
Develop a personal—and more effective—dialog with your customers.
listen
CAPTURE WHAT a nationwide clothing
CUSTOMERS ARE SAYING
with one-to-one marketing, you retailer wants to use its
LEARN ABOUT CUSTOMERS AND DECIDE
create interaction as Personal sales transactional data in
the creation of a Predictable
HOW TO MARKET TO THEM AUTOMATION OF COMMUNICATION
ALLOWS YOU TO LEVERAGE THIS
and comPelling as an actual one-to-one variable direct
RESPOND WITH RELEVANT
CUSTOMER INFORMATION AND
RESPOND MORE QUICKLY
one-on-one conversation. marketing Program, for
MESSAGING TO STIMULATE ACTION increasing store visits and
share of wallet.
resPond learn
an automobile manufacturer
wants a crm Program with
one-to-one, Print-on-demand
follow-uP materials that will
reach its dealers’ customers
within a few days of a request
for information.
turn to vertis communications
Create a personal conversation You first listen—through customer history, The right data creates the foundation specific customer objectives, we can take for the highest level of
with your customers transactions, responses to communications for your program maximum advantage of that customer insight targeted, Personalized
One-to-one marketing delivers customization and loyalty programs—to what customers are A one-to-one program is built on strong, to motivate the action you desire from your Print communication to drive
in an intimate—and effective—individual saying about their demographics, lifestyles, relevant data. Before designing a program customers. increased resPonse from your
manner. With one-to-one, you communicate wants, and purchasing behavior. This helps for you, Vertis evaluates your customer data
customers.
with your customer based on what you know you learn more about your customers and in relation to your marketing objectives.
they will be receptive to, creating interaction truly understand them—which is proven Using best-in-class database management and
as personal and compelling as an actual to lead to a higher response rate. You then statistical analysis tools, we create a strong
one-on-one conversation. decide how to market to customers— foundation for your marketing initiatives
influence their decisions and attitudes, wait by enabling data visualization and analytical
to respond, or respond with value. Finally, reporting in seconds or minutes—not hours
based on this interaction, you respond to or days. By carefully analyzing your data
customers with communications specifically up-front and determining whether you
relevant to their cues and lifestyles and have the right information to achieve your
are therefore more likely to inspire action
or response.