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one-to-one
                                                                          MARKetInG

                             turn to vertis communications to drive
                             sales with Powerful, individual customer
                             communication

                             Reach customers in a more personal,          From direct mail and email campaigns to
                             relevant, and timely manner with Vertis      continuity and print on-demand programs,
                             Communications’ powerful one-to-one          Vertis offers the broadest scope of digital
                             marketing services. By working with you to   print programs in the U.S. Our seamless
                             understand your business and your specific   solution to plan, implement, and expedite
                             marketing objectives, Vertis can develop     successful one-to-one programs includes
                             a fully informed strategy customized to      program development, consumer research,
                             achieve your goals and drive action from     data management, and production. By
                             your customers and sales for your company.   communicating more personally and
                             Before we even design your program, we       relevantly with your customers, Vertis’
                             ensure you can measure your results and      precision strategies will help you reach the
                             the return you are receiving from your       right market at the right time and with the
Partnering with clients to
                             marketing. And throughout the course         right message.
  solve the most comPlex,
                             of your one-to-one program, we work
  time-sensitive marketing
                             with you to measure your outcome to
     challenges through
                             continually improve the performance of
     consulting, creative,
                             your communications.
         research, direct,
   media, technology, and
     Production services.


   vertis communications
is your marketing Partner
   for the toughest jobs.
RELATIONSHIP COMMUNICATION CYCLE
Develop a personal—and more effective—dialog with your customers.


                                                                                listen
       CAPTURE WHAT                                                                                                                                                                                                       a nationwide clothing
       CUSTOMERS ARE SAYING
                                                                                                                                 with one-to-one marketing, you                                                           retailer wants to use its

       LEARN ABOUT CUSTOMERS AND DECIDE
                                                                                                                                 create interaction as Personal                                                           sales transactional data in
                                                                                                                                                                                                                          the creation of a Predictable
       HOW TO MARKET TO THEM                                             AUTOMATION OF COMMUNICATION
                                                                         ALLOWS YOU TO LEVERAGE THIS
                                                                                                                                 and comPelling as an actual                                                              one-to-one variable direct

       RESPOND WITH RELEVANT
                                                                          CUSTOMER INFORMATION AND
                                                                            RESPOND MORE QUICKLY
                                                                                                                                 one-on-one conversation.                                                                 marketing Program, for
       MESSAGING TO STIMULATE ACTION                                                                                                                                                                                      increasing store visits and
                                                                                                                                                                                                                          share of wallet.

                                                       resPond                                          learn
                                                                                                                                                                                                                          an automobile manufacturer
                                                                                                                                                                                                                          wants a crm Program with
                                                                                                                                                                                                                          one-to-one, Print-on-demand
                                                                                                                                                                                                                          follow-uP materials that will
                                                                                                                                                                                                                          reach its dealers’ customers
                                                                                                                                                                                                                          within a few days of a request
                                                                                                                                                                                                                          for information.


                                                                                                                                                                                                                          turn to vertis communications
                       Create a personal conversation                      You first listen—through customer history,      The right data creates the foundation            specific customer objectives, we can take     for the highest level of
                       with your customers                                 transactions, responses to communications       for your program                                 maximum advantage of that customer insight    targeted, Personalized
                       One-to-one marketing delivers customization         and loyalty programs—to what customers are      A one-to-one program is built on strong,         to motivate the action you desire from your   Print communication to drive
                       in an intimate—and effective—individual             saying about their demographics, lifestyles,    relevant data. Before designing a program        customers.                                    increased resPonse from your
                       manner. With one-to-one, you communicate            wants, and purchasing behavior. This helps      for you, Vertis evaluates your customer data
                                                                                                                                                                                                                          customers.
                       with your customer based on what you know           you learn more about your customers and         in relation to your marketing objectives.
                       they will be receptive to, creating interaction     truly understand them—which is proven           Using best-in-class database management and
                       as personal and compelling as an actual             to lead to a higher response rate. You then     statistical analysis tools, we create a strong
                       one-on-one conversation.                            decide how to market to customers—              foundation for your marketing initiatives
                                                                           influence their decisions and attitudes, wait   by enabling data visualization and analytical
                                                                           to respond, or respond with value. Finally,     reporting in seconds or minutes—not hours
                                                                           based on this interaction, you respond to       or days. By carefully analyzing your data
                                                                           customers with communications specifically      up-front and determining whether you
                                                                           relevant to their cues and lifestyles and       have the right information to achieve your
                                                                           are therefore more likely to inspire action
                                                                           or response.
Leverage Vertis Communications’                                                      Make one-to-one a part of your
expertise to reach customers faster                                                  multi-channel communications strategy
and more effectively                                                                 Reach your customers more effectively
Vertis has creative talent who are highly                                            and build stronger, more enduring
skilled at developing a rich resource of                                             relationships with an integrated, multi-
variable graphics, copy, and templates                                               channel communications program from
and using these resources to develop one-                                            Vertis Communications. Whether your
to-one marketing that has the look and                                               goal is to trigger a sale, enrollment, inquiry,
feel of uniquely personal pieces. With the                                           or Web visit, Vertis determines the right
broadest scope of digital print programs in                                          channels, sequence of contacts, and response
the U.S., Vertis’ highly experienced digital                                         mechanisms to reach and connect with your
professionals then enter each one-to-one                                             existing or prospective customer base.
piece into the delivery stream within hours
of a customer’s inquiry.

This on-demand approach to marketing
keeps pricing, offers, and product specs
completely dynamic and up-to-the-minute,
and allows your marketing materials to never
become obsolete. One-to-one also provides
a valuable vehicle to test multiple marketing
messages simultaneously.




                   call      800.577.8371 to learn more.
                   250 West Pratt Street, Baltimore, MD 21201 | vertisinc.com

                   © 2006 Vertis, Inc. Vertis is a registered mark of Vertis, Inc.   one_to_one_B060911

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Vertis One To One Marketing

  • 1. one-to-one MARKetInG turn to vertis communications to drive sales with Powerful, individual customer communication Reach customers in a more personal, From direct mail and email campaigns to relevant, and timely manner with Vertis continuity and print on-demand programs, Communications’ powerful one-to-one Vertis offers the broadest scope of digital marketing services. By working with you to print programs in the U.S. Our seamless understand your business and your specific solution to plan, implement, and expedite marketing objectives, Vertis can develop successful one-to-one programs includes a fully informed strategy customized to program development, consumer research, achieve your goals and drive action from data management, and production. By your customers and sales for your company. communicating more personally and Before we even design your program, we relevantly with your customers, Vertis’ ensure you can measure your results and precision strategies will help you reach the the return you are receiving from your right market at the right time and with the Partnering with clients to marketing. And throughout the course right message. solve the most comPlex, of your one-to-one program, we work time-sensitive marketing with you to measure your outcome to challenges through continually improve the performance of consulting, creative, your communications. research, direct, media, technology, and Production services. vertis communications is your marketing Partner for the toughest jobs.
  • 2. RELATIONSHIP COMMUNICATION CYCLE Develop a personal—and more effective—dialog with your customers. listen CAPTURE WHAT a nationwide clothing CUSTOMERS ARE SAYING with one-to-one marketing, you retailer wants to use its LEARN ABOUT CUSTOMERS AND DECIDE create interaction as Personal sales transactional data in the creation of a Predictable HOW TO MARKET TO THEM AUTOMATION OF COMMUNICATION ALLOWS YOU TO LEVERAGE THIS and comPelling as an actual one-to-one variable direct RESPOND WITH RELEVANT CUSTOMER INFORMATION AND RESPOND MORE QUICKLY one-on-one conversation. marketing Program, for MESSAGING TO STIMULATE ACTION increasing store visits and share of wallet. resPond learn an automobile manufacturer wants a crm Program with one-to-one, Print-on-demand follow-uP materials that will reach its dealers’ customers within a few days of a request for information. turn to vertis communications Create a personal conversation You first listen—through customer history, The right data creates the foundation specific customer objectives, we can take for the highest level of with your customers transactions, responses to communications for your program maximum advantage of that customer insight targeted, Personalized One-to-one marketing delivers customization and loyalty programs—to what customers are A one-to-one program is built on strong, to motivate the action you desire from your Print communication to drive in an intimate—and effective—individual saying about their demographics, lifestyles, relevant data. Before designing a program customers. increased resPonse from your manner. With one-to-one, you communicate wants, and purchasing behavior. This helps for you, Vertis evaluates your customer data customers. with your customer based on what you know you learn more about your customers and in relation to your marketing objectives. they will be receptive to, creating interaction truly understand them—which is proven Using best-in-class database management and as personal and compelling as an actual to lead to a higher response rate. You then statistical analysis tools, we create a strong one-on-one conversation. decide how to market to customers— foundation for your marketing initiatives influence their decisions and attitudes, wait by enabling data visualization and analytical to respond, or respond with value. Finally, reporting in seconds or minutes—not hours based on this interaction, you respond to or days. By carefully analyzing your data customers with communications specifically up-front and determining whether you relevant to their cues and lifestyles and have the right information to achieve your are therefore more likely to inspire action or response.
  • 3. Leverage Vertis Communications’ Make one-to-one a part of your expertise to reach customers faster multi-channel communications strategy and more effectively Reach your customers more effectively Vertis has creative talent who are highly and build stronger, more enduring skilled at developing a rich resource of relationships with an integrated, multi- variable graphics, copy, and templates channel communications program from and using these resources to develop one- Vertis Communications. Whether your to-one marketing that has the look and goal is to trigger a sale, enrollment, inquiry, feel of uniquely personal pieces. With the or Web visit, Vertis determines the right broadest scope of digital print programs in channels, sequence of contacts, and response the U.S., Vertis’ highly experienced digital mechanisms to reach and connect with your professionals then enter each one-to-one existing or prospective customer base. piece into the delivery stream within hours of a customer’s inquiry. This on-demand approach to marketing keeps pricing, offers, and product specs completely dynamic and up-to-the-minute, and allows your marketing materials to never become obsolete. One-to-one also provides a valuable vehicle to test multiple marketing messages simultaneously. call 800.577.8371 to learn more. 250 West Pratt Street, Baltimore, MD 21201 | vertisinc.com © 2006 Vertis, Inc. Vertis is a registered mark of Vertis, Inc. one_to_one_B060911